Advertising and Brand Responsibility Master's Program Frequently Asked Questions

The University of Oregon's Master's in Advertising and Brand Responsibility is the first graduate program of its kind: a one-year, professionally focused degree that prepares advertising and communication professionals to advise and lead brands committed to sustainable development, cultural responsibility, and social good. Offered through the nationally recognized UO School of Journalism and Communication, the program requires no GRE and applies classroom learning directly to real-world campaigns and client work. Graduates have gone on to careers at organizations like Wieden+Kennedy, Axios, and Reformation, and alumni include WNBA star Sabrina Ionescu, who has used the degree to build her personal brand.

Table of Contents

About the Program →

Admissions →

Program Format and Flexibility →

Curriculum and Courses →

Degree Requirements →

Faculty and Advising →

Tuition, Financial Aid, and Scholarships →

Career Outcomes →

Location, Facilities, and Campus Resources →

Student Experience →

Recognition and Student Work →

International Students →

Additional Questions →

About the Advertising and Brand Responsibility Master’s Program

What is the Advertising and Brand Responsibility Master’s?

The Advertising and Brand Responsibility Master’s program is a unique, one-year professional graduate program focused on advertising and strategic communication with an emphasis on brand purpose and social responsibility. You’ll learn how to advise and work for brands that prioritize cultural and economic responsibility and aim to create positive social impact. The curriculum builds your skills in creativity, strategy, research, entrepreneurship, storytelling, and critical thinking, all applied to real-world campaigns and case studies.

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What makes the Advertising and Brand Responsibility Master’s the only master's program of its kind?

The Advertising and Brand Responsibility Master's is the only advertising graduate program in the country that explicitly centers brand purpose and social responsibility—not as a specialization or elective track, but as the foundation of everything students study. While traditional advertising and marketing master's programs focus on how to build effective campaigns, this program adds the deeper question of why: whether a brand's work benefits people and the planet, not just the bottom line.

Students work with real clients and real brand challenges in a tight-knit cohort of 16–20 students at the University of Oregon's main campus in Eugene, supported by faculty who are researchers and practitioners at the forefront of ethical and purposeful brand communication. The program is also designed to be completed in one year, with no GRE required.

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What is brand responsibility?

Brand responsibility involves aligning a company’s products, messaging, and practices with broader social and environmental goals. It extends traditional corporate social responsibility by integrating ethical and sustainable priorities into every aspect of a brand’s identity and communication strategy, aiming to create real, positive societal change. The Advertising and Brand Responsibility Master's teaches students to embed this thinking into every stage of brand strategy.

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What skills will I gain from the Advertising and Brand Responsibility Master’s program?

Graduates of the Advertising and Brand Responsibility Master's leave with advanced skills in:

  • Brand strategy and campaign planning with a social responsibility focus
  • Creative ideation and copywriting for purpose-driven brands
  • Strategic communication research and data analysis
  • Entrepreneurship and brand consulting
  • Ethical decision-making in advertising and brand communication
  • Storytelling and content strategy across platforms
  • Corporate social responsibility and sustainability communication
  • Critical analysis of advertising's cultural and societal impact

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Who is the Advertising and Brand Responsibility Master’s program designed for?

The program welcomes applicants from a variety of backgrounds who want to shape the future of advertising around social good and sustainability, including:

  • Career changers looking to transition into socially conscious advertising roles
  • Early- and mid-career professionals seeking to enhance their strategic communication skills and work on meaningful campaigns
  • Recent graduates who want a deeper dive into ethical and responsible branding

Read some of our alumni stories to see what our graduates are up to. 

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How does the Advertising and Brand Responsibility Master’s program prepare students for careers in advertising, public relations, or marketing communications?

The program prepares graduates for careers at the intersection of advertising effectiveness and ethical brand practice—a combination that is increasingly what agencies, in-house brand teams, and purpose-driven organizations are actively hiring for. The program builds the creative, strategic, and analytical skills that advertising and communication roles demand, while adding a layer of thinking that most programs don't teach: how to align brand communication with broader social, environmental, and cultural responsibility.

Core courses in brand strategy, creative ideation, communication research, and design and technology develop a skill set that transfers across agency, corporate, nonprofit, and consulting contexts. The Brand Responsibility Seminar, which runs all three terms, functions as the connective thread—giving students a sustained space to develop expertise in ethical brand communication and apply it to real campaigns and client challenges. The terminal project then becomes the centerpiece of a professional portfolio that demonstrates those capabilities to employers.

Students also graduate with something harder to teach: the vocabulary and confidence to navigate complex conversations about what brands owe to the communities they operate in. Top agencies and brands—from Google and Starbucks to 72andSunny and Enso—are actively seeking advertising professionals with exactly this background. Graduates have gone on to project management roles at global agencies like Wieden+Kennedy, creative strategy positions at The New York Times and Axios, and sustainability-focused roles at brands like Reformation.

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What jobs and careers can I pursue with an Advertising and Brand Responsibility Master’s degree?

An Advertising and Brand Responsibility Master's degree prepares you for creative and strategic roles at agencies, brands, and nonprofits, and in independent consulting. Graduates work across a range of industries where brand purpose and social responsibility are increasingly central to business strategy. Roles graduates may be qualified for include:

  • Brand strategist or brand planner
  • Account manager or account planner at an advertising agency
  • Creative director or copywriter (with a brand responsibility focus)
  • Corporate social responsibility (CSR) officer or manager
  • Sustainability communication specialist
  • Brand consultant or independent strategist
  • Social impact communication manager
  • Marketing strategist for purpose-driven brands or nonprofits
  • Entrepreneur or founder of a purpose-driven agency or nonprofit

See what some of our graduates are doing now by reading the stories in our Advertising and Brand Responsibility Master’s alumni profile feed. 

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Are there any specializations within the Advertising and Brand Responsibility Master’s program?

While there are no official concentrations within the degree, students shape their own focus through the electives they choose and their terminal project. Students often develop depth in areas such as sustainability communication, creative strategy, corporate social responsibility, social media strategy, green brand strategy, and entrepreneurial brand consulting.

The program's elective structure lets students tailor their path—choosing from courses covering topics like strategic social media, essentials of brand planning, advertising and culture, and interactive media — and the terminal project gives students the opportunity to apply their chosen focus to a real brand challenge or applied research question. By graduation, most students have a body of work that reflects a clear area of expertise, even without a formal specialization attached to it.

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Admissions for the Advertising and Brand Responsibility Master’s Program

How do I apply to the Advertising and Brand Responsibility Master’s program?

To apply, submit an online application through the University of Oregon Division of Graduate Studies portal. The application has two parts: the Graduate School form and the SOJC-specific graduate application. A nonrefundable fee is required: $70 for domestic applicants and $90 for international applicants. Consult our How to Apply page page for detailed instructions and the list of information and materials you will need for the application process.

Apply to the Advertising and Brand Responsibility Master’s Program

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What is the application deadline for the Advertising and Brand Responsibility Master’s program fall cohort?

Applications for the fall cohort are accepted on a rolling basis until August 1, depending on space availability. Early submission is encouraged to secure your spot. There are four rounds of rolling application deadlines. (If the dates below fall on a weekend, the deadline will be moved to the nearest Friday.)

  • November 15—Early-Bird Deadline: Get a $500 tuition reduction if accepted.
  • January 15—Round 2 Deadline: Get an admission decision in time to apply for UO scholarships before the March 1 scholarship deadline.
  • March 15—Round 3 Deadline: Get an admission decision in time to apply for SOJC graduate student scholarships by the May 1 deadline.
  • May 15—Final Deadline: Guarantee review of your application for the fall cohort.

Applications submitted after the final deadline are considered on a case-by-case basis as space is available until July 31.

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Are admissions rolling or cohort-based?

Admissions are cohort-based, but applications are reviewed on a rolling basis until the cohort is full.

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Do I need a background in advertising to apply to the Advertising and Brand Responsibility Master’s program?

A background in advertising is not required. Applicants from a range of fields, including journalism, public relations, design, social sciences, business, or other liberal arts disciplines, are encouraged to apply. The key admission factors are an interest in brand responsibility, strong communication skills, and a desire to create positive change through strategic messaging.

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What materials are required to apply to the Advertising and Brand Responsibility Master’s program?

Before beginning your application to the Advertising and Brand Responsibility Master’s program, gather the following materials and information. See detailed instructions for how to apply.

  • Personal Info: contact details, education, experience, residency
  • Transcripts: Unofficial copies from all previously attended institutions are accepted with application; official transcripts are required upon admission.
  • Personal Statement: 750–1,000 words about your background, goals, and interest in the program
  • Resumé or CV
  • Portfolio or work samples: include three samples of your professional writing, communication campaigns, media planning, design, proposals, and/or other communication materials
  • 2–4 Letters of Recommendation
  • TOEFL or IELTS Scores: Only for non-native English speakers

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What should I include in my Advertising and Brand Responsibility Master’s application to stand out?

Your personal statement is the heart of your application—it's where the admissions committee learns who you are beyond your transcript and resumé. What sets strong applications apart is a clear articulation of why brand responsibility matters to you personally. The admissions committee values applicants who can connect their own values and experiences to the program's mission—whether you're a recent graduate who wants to build an advertising career grounded in ethics from the start, or an early-career professional who has seen firsthand how brands can do better. Specific is always stronger than general: a particular campaign that made you think differently, a project you worked on that raised questions you want to pursue, or a brand you admire (or don't) and why.

Your portfolio should complement your statement by showing range and intentionality. Relevant samples include writing, design work, communication campaigns, research projects, or other creative outputs. The goal is to demonstrate your communication abilities and reflect a genuine interest in brand strategy or social responsibility, not to show a polished advertising portfolio if you don't have one yet.

Strong letters of recommendation speak to your intellectual curiosity, creative thinking, and ability to work collaboratively—qualities that matter as much as technical skills in a cohort-based program.

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What should I focus on in my personal statement?

Your personal statement should be 750–1,000 words and include:

  • Your past academic and professional experience.
  • Your academic and career goals.
  • How the Advertising and Brand Responsibility Master’s program will help you achieve those goals.

Show how your values, experiences, and future aspirations align with the program’s focus on ethical and purposeful branding.

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What types of work samples should I include in my portfolio?

The admissions team wants to see your skills and interests demonstrated through professional or academic work such as:

  • Writing samples that focus on persuasive communication: professional writing, copywriting, news releases, presentations, research papers, etc.
  • Visual or multimedia samples (optional): photos, videos, or short films showcasing brand-related work, design projects, or other creative outputs

Choose samples that highlight your communication abilities and reflect an interest in brand responsibility or strategic communication.

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How do I submit my letters of recommendation?

You will enter the contact information for two to four recommenders in your online application. Each recommender will receive an automated email containing a link to upload their recommendation letter and fill out the required form. Select individuals who can speak to your intellectual and creative abilities, academic record, and/or professional experience.

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Is a GRE score required for admission to the Advertising and Brand Responsibility Master’s program?

No. The GRE is not required for admission to this program. However, international applicants must submit TOEFL or IELTS scores if English is not their first language, unless they hold a degree from an accredited institution in an English-speaking country.

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Do I need an advertising or communication degree to apply to the Advertising and Brand Responsibility Master’s program?

No. You must hold a bachelor’s degree (in any discipline) from a regionally accredited institution. The program does not require a specific undergraduate major or a background in advertising. Applicants from all academic and professional backgrounds are encouraged to apply as long as they demonstrate a strong interest in socially responsible communication.

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When will I be notified about my admission decision?

You can expect to receive your admission decision approximately four weeks after each application deadline. You will receive your decision by:

  • Round 1: notified by December 15
  • Round 2: notified by February 15
  • Round 3: notified by April 15
  • Round 4: notified by June 15

You can review the status of your application anytime through our online application system.

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How do I check the status of my application?

After submitting your application through the UO Division of Graduate Studies portal, you can log back into the application system anytime to see your current application status, confirm if materials have been received, and view admissions decisions once they are posted.

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Who can I contact if I have questions during the application process?

For general questions and application guidance, contact the SOJC Graduate Admissions Team at:
sojcmasters@uoregon.edu | 541-346-3941

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Program Format and Flexibility

How long does the Advertising and Brand Responsibility Master’s program take to complete?

The program is designed to be completed in one year (three consecutive terms plus a potential summer or fourth term if needed for the final project). While most students finish within that year, some may take additional time to finalize their terminal/capstone project.

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How many credits should I take each term?

A full-time course load in the Advertising and Brand Responsibility Master’s program usually ranges between 12 and 16 credits (3–4 courses) each term. Consult the Advertising and Brand Responsibility sample schedule to see the typical pace and credit breakdown.

Some students may opt to reduce their credit load and extend the program timeline. Reach out to the SOJC Graduate Admissions Team to discuss a pace that works for you.

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Do I have to attend classes during the day?

Yes. The Advertising and Brand Responsibility Master's program follows standard daytime scheduling on UO's Eugene campus, Monday through Friday. This is intentional: The program is built around the full immersive experience of being on campus, with access to Allen Hall's production studios, equipment, faculty, and a cohort you work alongside every day.

Most students are enrolled full-time and treat the program like a professional commitment, which reflects the intensity and depth of the curriculum. If you have specific scheduling constraints, contact sojcmasters@uoregon.edu to discuss your situation with an advisor before applying.

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Can I work full-time or part-time while enrolled in the Advertising and Brand Responsibility Master’s program?

The Advertising and Brand Responsibility Master's follows standard daytime scheduling Monday through Friday on UO's Eugene campus (unlike the SOJC’s Portland-based master’s programs that offer evening and weekend classes for working professionals). The program is intensive and cohort-based, meaning you’ll typically be enrolled in 12–16 credits each term and participate in hands-on projects, group work, and seminars. Some students manage to work part-time, but you’ll need to be prepared for a heavy workload, especially during fall and winter terms. If you plan to work, it’s wise to discuss your schedule with the program director or advisor to ensure you can balance both commitments.

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Are Advertising and Brand Responsibility Master’s classes offered in-person, online, or in a hybrid format?

The program is primarily an in-person, cohort-based program in Eugene. While the University of Oregon’s School of Journalism and Communication does offer some programs online and in Portland, the Advertising and Brand Responsibility Master’s program is designed for on-campus engagement in Eugene, taking advantage of the community, facilities, and hands-on learning environment of the University of Oregon’s main campus.

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Are summer or evening/weekend courses offered for the Advertising and Brand Responsibility Master’s program?

  • Summer courses: The main required courses take place during fall, winter, and spring terms. However, you may enroll in JCOM 609 Terminal Project during the UO’s summer session if you need additional time to complete your capstone.
  • Evening courses: The program does not offer evening or weekend classes. Scheduling typically follows standard daytime blocks at the University of Oregon. 

Contact sojcmasters@uoregon.edu if you have questions about balancing work and study or about the availability of extended program tracks.

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Can I start in any term, or is there only one cohort per year?

The program runs on a cohort model, with one new group starting each academic year, in the fall quarter1. Students begin together and progress through core courses in a structured sequence.

1 The University of Oregon operates on a quarter system, with three 10-week terms per year (fall, winter, spring), plus a 10-week summer session. Fall classes typically begin during the last week of September each year. Consult the UO Five-Year Academic Calendar for specific dates.

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What is the cohort size for the Advertising and Brand Responsibility Master's program?

Each cohort size can vary, but typically the program admits 16–20 students each fall. The small and intimate environment allows for close collaboration, individualized faculty attention, and strong peer relationships.

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Advertising and Brand Responsibility Master’s Curriculum and Courses

For full descriptions of each course, visit our Advertising and Brand Responsibility Master’s Courses page.

What are the core areas of study for the Advertising and Brand Responsibility Master's program?

Core focuses for the Advertising and Brand Responsibility Master’s program include:

  • Brand responsibility theory and practice
  • Creative strategy and ideation
  • Strategic communication research
  • Design, technology, and culture
  • Media and society
  • Advertising and cultural impact
  • Sustainability and green brand strategy
  • Social media strategy
  • Entrepreneurship and brand consulting

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What does a typical one-year course sequence look like?

Here is a sample one-year course sequence to give you a sense of how the Advertising and Brand Responsibility Master’s program unfolds term by term:

  • Fall Term (10 weeks)
    • JCOM 611 Media & Society (4 credits)
    • JCOM 607 Brand Responsibility Seminar (4 credits)
    • JCOM 610 Technology & Culture (4 credits)
    • Elective (4 credits)
  • Winter Term (10 weeks)
    • JCOM 607 Brand Responsibility Seminar (4 credits)
    • JCOM 594 Strategic Communication Research (4 credits)
    • JCOM 557 Curiosity for Strategists (4 credits)
    • Elective (4 credits)
  • Spring Term (10 weeks)
    • JCOM 607 Brand Responsibility Seminar (4 credits)
    • JCOM 609 Terminal Project (2–6 credits)
    • Elective (4 credits)
  • Summer or Fall Term (if needed)
    • JCOM 609 Terminal Project, if not completed in spring

Consult the Advertising and Brand Responsibility Master’s program sample schedule for more details.

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Does the Advertising and Brand Responsibility Master’s program teach AI tools for strategic communication?

Yes. AI tools for advertising strategy, creative development, and brand communication are integrated into the curriculum. Students learn to apply AI thoughtfully and ethically—consistent with the program's broader focus on responsible brand practice—alongside established strategic communication and creative strategy skills.

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What are the required courses for the Advertising and Brand Responsibility Master’s program?

Students in the Advertising and Brand Responsibility Master's complete 46 credits, including these required core courses:

  • JCOM 557 Curiosity for Strategists (4 credits)
  • JCOM 594 Strategic Communication Research (4 credits)
  • JCOM 607 Brand Responsibility Seminar (12 credits total — 4 credits each term)
  • JCOM 610 Design, Technology, and Culture (4 credits)
  • JCOM 611 Media and Society (4 credits)
  • JCOM 609 Terminal Project (6+ credits)

Students also complete 12 or more elective credits in graduate-level SOJC courses. See the full degree requirements for details. 

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What is the terminal or capstone project for the Advertising and Brand Responsibility Master’s program?

The terminal project (also called the capstone project) is the culminating experience of the Advertising and Brand Responsibility Master's program. It is a professional, hands-on project that showcases your skills and knowledge in brand responsibility through real-world application. Past projects have included strategic advertising campaigns, brand responsibility audits, comparative analyses of brands' responsible practices, and internship-based projects with a brand responsibility focus.

Unlike a thesis, the terminal/capstone project is applied rather than primarily academic. You must register for at least 6 credits of JCOM 609 and receive committee approval for your proposal before work begins. Your faculty advisor and a second reader comprise the committee and supervise the project from proposal through final presentation.

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Can I do an internship or create a portfolio instead of a capstone project?

Yes. Students can opt for a professional internship instead of a traditional capstone, or blend both, with program director approval.

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Are there options for research-focused projects?

Yes. Students may complete a research-based thesis in lieu of a creative or industry-focused project, particularly with faculty mentorship. A thesis presents original research on a question about media and society, typically including a literature review, research method, and analysis. It is the right choice if you plan to pursue doctoral study or a career requiring scholarly research. Your advisor and committee supervise the process, and a written proposal must be approved before work begins.

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What electives can I take in the Advertising and Brand Responsibility Master’s program?

Electives for the Advertising and Brand Responsibility Master’s program vary by term and year. Students complete at least 12 elective credits in graduate-level SOJC courses. Examples of electives include:

  • JCOM 510 Ideasmithing
  • JCOM 510 Interactive Media
  • JCOM 512 Strategic Social Media
  • JCOM 560 Advertising and Culture
  • JCOM 560 Essentials of Brand Planning
  • JCOM 560 Green Brand Strategy
  • JCOM 560 Writing Design Concepts

Students may also choose electives from other SOJC master's programs—including the Strategic Communication, Immersive Media Communication, or Multimedia Storytelling master’s programs—with program director approval.

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Can I specialize or choose electives that align with my specific career goals?

Yes. Through electives, the capstone project, and project-based learning, students can focus on specific interest areas such as sustainability communication, creative strategy, social media, brand consulting, and more. Talk with the program director to identify the electives that best align with your professional goals.

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Can I take electives from other SOJC graduate programs?

Yes. Advertising and Brand Responsibility Master’s students may choose electives from the Strategic Communication, Immersive Media Communication, or Multimedia Storytelling master's programs, with program director approval.

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Are there any prerequisites for the core or elective courses?

Most courses do not require prerequisites beyond admission to the program. A background in advertising is not required, and students come from a wide range of academic disciplines. Talk with your advisor if you have questions about preparation for specific electives.

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Are internships or practical projects required for the Advertising and Brand Responsibility Master’s program?

Internships are not required, but they are strongly recommended and can be used to fulfill the capstone project requirement. Students who pursue an internship with a brand responsibility focus document their experiences, strategies, and outcomes to meet the program's capstone project requirements. For students already working in advertising or communication, applied research projects can also count toward the terminal/capstone project.

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Advertising and Brand Responsibility Master’s Degree Requirements

How many credits are required to graduate from the Advertising and Brand Responsibility Master’s program?

A total of 46 graduate credits (500- or 600-level) are required to complete the degree, including core courses, electives, and capstone project credits. Consult the Advertising and Brand Responsibility Master's Degree Requirements page for full details.

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What is the minimum GPA needed to graduate from the Advertising and Brand Responsibility Master’s program?

You must maintain a 3.0 cumulative GPA while enrolled in the program to remain in good academic standing and meet graduation requirements.

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How are electives selected and approved?

Students choose electives based on their interests and career goals, with guidance from the program director. Electives may include courses from other SOJC master's programs—Immersive Media Communication, Multimedia Storytelling, or Strategic Communication master’s programs—in addition to Advertising and Brand Responsibility Master’s electives.

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What are the steps I need to complete before graduation?

Students in the Advertising and Brand Responsibility Master’s program will need to complete the following steps to graduate:

  • Make contact with the program director
  • Complete 46+ total credits of graduate coursework (500- or 600-level)
  • Complete all required core courses.
  • Complete at least 12 elective credits.
  • Form a capstone committee
  • Submit a proposal and gain approval for a capstone project, an internship, a portfolio, or a thesis
  • Complete the final project and an oral defense
  • Apply for graduation in UO’s GradWeb system
  • Submit final materials to the SOJC Graduate Programs Office

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How is the capstone committee formed?

The program director serves as your primary advisor early in the program and helps you identify a faculty advisor suited to your terminal project. You will also select a second reader. These two faculty members comprise your terminal project committee and supervise the research and preparation of your project from proposal through final presentation.

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What is the oral defense process for the capstone?

Students must complete a formal oral defense of their capstone project, thesis, or internship portfolio at least two weeks before the end of their final term. They will also present their work publicly. The defense is supervised by the terminal project committee—your faculty advisor and second reader.

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Can I extend my enrollment beyond one year if I haven’t finished my terminal/capstone project?

Yes. Although the Advertising and Brand Responsibility Master’s program is designed for completion within one year (three terms of coursework plus the project), you may enroll in JCOM 609 credits for a summer or additional term if you need extra time to complete your project.

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Faculty and Advising

Who are the instructors in the Advertising and Brand Responsibility Master’s program?

The Advertising and Brand Responsibility Master's faculty includes tenure-track professors and industry practitioners at the forefront of ethical and purposeful brand communication, including:

  • Troy Elias, program director and UO associate vice provost for diversity and inclusion
  • Hayoung Sally Lim, assistant professor of cultural diversity and brand responsibility
  • Christopher Chávez, Carolyn Silva Chambers Distinguished Professor of Advertising and director of the Center for Latina/o and Latin American Studies
  • Alex Segrè Cohen, assistant professor of science and risk communication
  • Deb Morrison, distinguished professor of advertising and associate dean for undergraduate affairs
  • David Ewald, designer, photographer, and professor of practice in brand innovation

Many faculty members have professional backgrounds in advertising, brand strategy, corporate social responsibility, and sustainability communication.

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What are the qualifications of the Advertising and Brand Responsibility Master’s faculty?

Advertising and Brand Responsibility Master's faculty are tenure-track professors and industry professionals with backgrounds in advertising, brand strategy, corporate social responsibility, sustainability communication, consumer psychology, creative strategy, and related fields.

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Can I choose my own academic advisor?

Yes. The program director serves as your primary advisor early in the program and will help you identify a faculty advisor well-suited to your terminal/capstone project interests. You will work with your advisor to develop and finalize your terminal project proposal by the end of winter term.

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Will I have access to mentors and industry professionals?

Yes. Faculty are experienced researchers and practitioners in advertising, brand strategy, and social responsibility, and the program regularly features guest speakers and client partners. Students also benefit from exposure to industry professionals through case studies, client work integrated into coursework, and the program's alumni network.

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Are there networking opportunities?

Yes. Through faculty connections, guest speakers, client partnerships, and the SOJC's alumni network, students have regular contact with advertising and brand communication professionals. The program's location on UO's Eugene campus also connects students to the broader university community and regional business and nonprofit ecosystem.

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Tuition, Financial Aid, and Scholarships for the Advertising and Brand Responsibility Master’s

How much does the Advertising and Brand Responsibility Master’s program cost?

Tuition for Oregon residents is estimated at $21,000+ for the full program. Nonresidents and international students can expect to pay $32,000+. Because the program is in-person in Eugene, tuition varies by residency—unlike UO's fully online programs, which charge flat-rate tuition regardless of location.

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Are payment plans or financial aid options available?

Yes. Students may qualify for federal financial aid and use the G.I. Bill. There are payment plans available through UO’s financial aid office. Some employers also offer tuition reimbursement. Use the UO graduate costs calculator for estimates.

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Are there scholarships available for Advertising and Brand Responsibility Master’s students?

The SOJC encourages prospective graduate students to explore scholarship and funding options. You can find comprehensive guidance—such as possible departmental scholarships, university-level awards, and external funding sources—on the SOJC Graduate Funding Opportunities page.

Here are some things to keep in mind:

  • Most opportunities require students to submit additional forms through the University of Oregon or external scholarship providers.
  • International students should also look into scholarship opportunities for non-U.S. citizens.
  • Apply by the Round 2 deadline of January 15 to get an admission decision in time to apply for general UO scholarships before the February 15 deadline.
  • Apply by the Round 3 deadline of March 15 to get an admission decision in time to apply for SOJC graduate scholarships before the May 1 deadline. 

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How do I apply for scholarships?

There are two primary types of scholarships for graduate students at UO: university-wide graduate scholarships and SOJC-specific graduate scholarships. To be considered for either, you must have already submitted an application for admission, after which you can apply for all scholarships via the UO Scholarship Dashboard. You will need your nine-digit UO Student ID number (sent to you after your application is received) in order to create an account.

Applications for most university-wide scholarships are due in early March (specific deadlines are posted in the Scholarship Dashboard). To be considered for these scholarships, you should apply for admission by the Round 2 (Jan. 15) deadline to ensure an admission decision before the scholarship application deadline.

SOJC graduate scholarship applications are typically due at the end of April. Consult our Graduate Funding page for more details.

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Can I still apply for scholarships if I miss the recommended application deadline?

Yes, you can still apply for graduate scholarships, but available funding will likely be limited if you haven’t applied for admission and submitted a scholarship application via the UO Scholarship Dashboard by the Round 3 deadline (March 15).

It’s always best to confirm the availability and timelines for any remaining scholarships directly through the UO Scholarship Dashboard.

Email sojcmasters@uoregon.edu with specific questions about funding for the Advertising and Brand Responsibility Master’s program.

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If I don’t complete the Advertising and Brand Responsibility Master's program in one year, will it cost more?

Yes. Tuition for our flexible master’s program is tied to the number of terms you complete and varies based on the pace you choose. For a customized estimate of tuition and other costs of graduate school, use the UO graduate costs calculator.

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Career Outcomes for Advertising and Brand Responsibility Graduates

What kinds of careers do graduates of the Advertising and Brand Responsibility Master’s program pursue?

Graduates of the Advertising and Brand Responsibility Master's gain expertise in strategic communication, social impact, and ethical branding, preparing them for roles such as:

  • Brand strategist or planner
  • Account manager/account planner
  • Social impact or corporate social responsibility officer
  • Creative director 
  • Copywriter (with a brand responsibility focus)
  • Brand manager or consultant 

Their skill set often applies to agency, corporate, nonprofit, and entrepreneurial settings. Learn more about the careers our Advertising and Brand Responsibility Master’s program will prepare you for.

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Is there career placement assistance or job support?

Yes. Faculty and alumni often mentor students on job-seeking strategies and professional development, and students can connect with industry professionals through campus events, guest lectures, and workshops. The graduate recruiter and advisor also offers one-on-one career advising support to all students.

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What companies or organizations have hired Advertising and Brand Responsibility Master’s graduates?

Advertising and Brand Responsibility Master's alumni have gone on to careers at agencies, brands, nonprofits, and entrepreneurial ventures across the advertising and communication industries, including:

Read more about our Advertising and Brand Responsibility Master's alumni and what they are up to now.

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What is the average salary for advertising and brand communication professionals?

Salaries for advertising and brand communication professionals vary by role, industry, and seniority. According to the U.S. Bureau of Labor Statistics, advertising, promotions, and marketing managers earn a median of $161,030 annually, and public relations managers earn a median of $138,520, reflecting the senior strategic roles many Advertising and Brand Responsibility Master's graduates pursue. For broader role data, the U.S. Bureau of Labor Statistics Occupational Outlook Handbook is a reliable resource.

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In what ways does an Advertising and Brand Responsibility Master’s degree support career advancement in leadership roles?

The program prepares graduates not just to do advertising work, but to lead it—and to do so with the ethical grounding and strategic depth that brands increasingly need. Core courses in brand responsibility, creative strategy, research, and communication build a skill set that is directly transferable to senior agency, in-house brand, and consulting roles.

Graduates also enter their careers with a distinctive credential: expertise in brand purpose and social responsibility at a moment when those skills are in high demand. Top agencies and brands—from Google and Starbucks to 72andSunny and ENSO—are actively seeking advertising professionals with this background.

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Is this program relevant for entrepreneurs or communication consultants?

Yes. The brand strategy, creative thinking, and ethical communication skills developed in the Advertising and Brand Responsibility Master's are directly applicable to independent consulting, agency entrepreneurship, and purpose-driven venture building. Several alumni have launched their own ventures after graduating—including clothing brands and freelance consulting—using the degree's brand responsibility framework as their foundation.

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Location, Facilities, and Campus Resources

Where is the Advertising and Brand Responsibility Master’s program located?

The program is based on the University of Oregon’s main campus in Eugene, Oregon. While the SOJC also offers master’s programs in Portland, the Advertising and Brand Responsibility Master’s is based in Eugene to leverage the facilities and cohort experience on the main campus.

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Is on-campus housing available for graduate students?

Yes. The University of Oregon does offer on-campus housing options for graduate students, although availability can be limited compared to undergraduate dorms. Many graduate students choose to live off campus in apartments or shared housing near the university. For the most current details on campus accommodations, visit the UO Housing website or contact the UO Housing Office.

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Can I visit campus before applying?

Yes! To arrange a graduate student tour of Allen Hall, prospective students should email sojcmasters@uoregon.edu directly. You can also schedule a general campus tour through UO admissions, but those are typically geared toward undergraduates. The graduate tour will focus more on SOJC-specific facilities and resources.

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What resources are available inside Allen Hall?

Allen Hall is the hub for SOJC students. Some of its key features include:

  • Production and photography studio 
  • Broadcast studio
  • Immersive media lab
  • Podcast studio 
  • Editing bay for video and audio projects
  • Center for Science Communication Research (SCR)
  • Equipment checkout desk for cameras, audio gear, and more
  • Graduate student advising office

These resources enable hands-on learning, creative collaboration, and project-based coursework.

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What resources are available on the University of Oregon campus?

As a graduate student on UO's main Eugene campus, you have access to the full range of university resources, including the UO Libraries system, Knight Campus research facilities, the UO Career Center, University Health Services, disability accommodations, counseling services, identity-based support, and more. Within the SOJC, students also have access to the resources in Allen Hall, including production studios, editing bays, equipment checkout, and Graduate Student Services.

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Advertising and Brand Responsibility Master’s Student Experience

How big is each Advertising and Brand Responsibility Master’s cohort?

Each cohort size can vary, but typically the program admits 16–20 students each fall. The small and intimate environment allows for close collaboration, individualized faculty attention, and strong peer relationships.

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Will I be able to connect with other students in the Advertising and Brand Responsibility Master’s program?

Yes. The cohort model means you move through the program alongside the same group of students, building strong professional and personal connections over the course of the year. Courses include collaborative projects, group critiques, and client work that foster a tight-knit community.

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Are internships required or recommended?

Internships are not required for the Advertising and Brand Responsibility Master’s program. However, they are strongly recommended to gain industry experience and enhance your terminal project. Some students use an internship with a focus on brand responsibility as their capstone project.

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Are there group projects or collaborative components?

Yes. Students often work in teams on communication campaigns, research projects, and strategy assignments, mimicking real-world collaboration.

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What does a typical week of coursework look like in the Advertising and Brand Responsibility Master's program?

Classes follow standard daytime scheduling on UO's Eugene campus, typically meeting during morning or afternoon blocks. In a given week, you might attend two or three class sessions—including the Brand Responsibility Seminar, a research methods class, or an elective—alongside independent project work, readings, and team collaboration. The Brand Responsibility Seminar runs all three terms and serves as the connective thread of the program.

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How are students evaluated in the Advertising and Brand Responsibility Master’s program?

Evaluation is based on written assignments, brand strategy projects, case study analyses, class participation, and terminal project work, depending on the course.

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Are there opportunities to network with professionals?

Yes. Through faculty connections, guest speakers, client partnerships, and the SOJC's alumni network, students have regular contact with advertising, brand strategy, and social responsibility professionals. The program's real-world client projects also put students in direct contact with organizations they may want to work with after graduation.

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Is mentorship available throughout the Advertising and Brand Responsibility Master's program?

Yes. Students receive ongoing mentorship from faculty advisors and the program director. The program also connects students with alumni mentors and industry professionals through guest speaker sessions and client partnerships.

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How does the Advertising and Brand Responsibility Master’s program integrate real-world experience?

Hands-on projects are woven throughout the curriculum, including:

  • Case studies: Students examine real-world brand-responsibility campaigns.
  • Client work: Some courses involve working with outside partners on actual brand challenges.
  • Terminal project: Most students will complete a capstone project that applies learning to a real scenario, such as creating a responsible branding campaign or analyzing a company’s social impact

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Can I use the Advertising and Brand Responsibility Master's program to build a portfolio?

Yes. Students work on hands-on projects throughout the program—including brand strategy assignments, client work, and the terminal/capstone project—that together form a professional portfolio. Many graduates use their terminal/capstone project as the centerpiece of their portfolio when entering the job market.

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Recognition and Student Work

What kind of projects have past students in the Advertising and Brand Responsibility Master’s program completed?

Advertising and Brand Responsibility Master’s students tackle substantial capstone projects—also called terminal projects—as well as other experiential projects applied to real branding and social responsibility challenges. Past projects include:

See more Advertising and Brand Responsibility Master's student work.

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How is Advertising and Brand Responsibility Master’s student work recognized or showcased publicly?

Student work is shared via SOJC news and social media, in OregonNews, in public presentations and student showcases, and through participation in industry conferences and professional communication competitions.

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Where can I see examples of past capstone projects or student portfolios?

The program director can share past capstone projects, and some are highlighted in SOJC newsletters, social media, and web stories.

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International Students

Are there additional application requirements for international students?

If English is not your native/primary language, you will need to prove proficiency through one of the methods below. Test scores must be less than two years old.

  • TOEFL Score: a minimum score of 600 (paper test) or 100 (online test).
  • IELTS Score: a minimum Academic score of at least 7.0 overall band.
  • DET Score: a minimum score of 120.
  • Degree from English-Speaking Country: Submit degree transcripts proving you have received a bachelor’s degree or higher from a regionally accredited U.S. institution or from an institution in Australia, Canada (excluding Quebec), Ireland, New Zealand, or the United Kingdom. 

After admission, international students planning to study at UO on an F-1 or J-1 visa must provide proof of financial support showing the ability to cover at least one year of tuition, fees, and living expenses. Learn more about the requirements for international students.

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What is the process for submitting my TOEFL or IELTS scores?

You'll need to complete both steps below:

  1. Self-report in your application: When completing your online application for admission, you’ll input your test scores.
  2. Send official test scores: Request that the testing agency send your official TOEFL or IELTS scores directly to the University of Oregon using institutional code 4846.

Note: TOEFL/IELTS scores must be less than two years old at the time of application.

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What if my English proficiency score is below the required level?

In most cases, you must meet or exceed the specified TOEFL or IELTS scores before enrolling. Prospective students who are close to the requirement may reach out to the UO Division of Graduate Studies or SOJC Graduate Admissions team directly to discuss options.

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Do I need to provide proof of financial support?

Yes, if you are planning to study at UO on an F-1 or J-1 visa. Under U.S. federal regulations, nonimmigrant international students must provide documentation showing they can cover tuition, fees, and living expenses. This may include bank statements, letters of sponsorship, or scholarship award letters. For detailed requirements, consult the UO’s international student admissions guidelines or contact SOJC Graduate Admissions.

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Are there funding and scholarship opportunities for international students?

Yes, international students are eligible for scholarships, but funding is limited and does not cover the full cost of tuition. Contact the UO Financial Aid Office for more details.

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Are internship opportunities available to international students?

Yes, internship opportunities are available to international students, although visa regulations may impose some restrictions. Contact the SOJC Graduate Affairs office or your advisor for specific guidance.

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Can international students enroll in more classes if they cannot work full-time due to visa restrictions?

Yes, international students can enroll in additional classes if they are unable to hold full-time employment due to visa limitations. Consult with the program director or your academic advisor to determine the best course load.

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Are there special orientation sessions or resources for international students?

Yes, UO’s International Student and Scholar Services (ISSS) program offers a variety of orientation programs and resources tailored to international students, including support with visa questions, cultural adjustment, and navigating campus life. ISSS also provides several checklists to help you prepare for life at UO.

You can also reach out to sojcmasters@uoregon.edu with specific questions or concerns about the Advertising and Brand Responsibility Master’s program and/or international admissions.

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Additional Questions About the Advertising and Brand Responsibility Master's Program

Where can I find more detailed information about the Advertising and Brand Responsibility Master’s program?

You can find specifics on requirements, policies, and guidelines in the Graduate Student Handbook. Additionally, visit our Advertising and Brand Responsibility Master’s landing page to learn more about classes and student experiences.

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How is the Advertising and Brand Responsibility Master’s program different from a traditional advertising or marketing master’s degree?

Unlike many traditional programs that emphasize conventional advertising practices, this program centers on ethical branding and the global movement toward corporate and social responsibility. Students learn not just the “how” of advertising but also the “why,” aiming to ensure that their work benefits people and the planet rather than simply driving profits.

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Are there graduate teaching fellowships (GTF) or graduate employee (GE) positions available?

No, not for master’s students in our professional degree programs. However, you may apply for on-campus jobs and scholarship and funding opportunities. Consult the following resources:

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What if I need to take a break or defer my admission?

Students should contact the program director to discuss deferral or leave options, which may be granted on a case-by-case basis.

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Are there alumni I can talk to about the Advertising and Brand Responsibility Master's program?

Yes. You can reach out to the graduate recruiter and advisor at sojcmasters@uoregon.edu to request to be connected with alumni.

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Will I receive a certificate or transcript after graduation?

Graduates receive a master’s degree transcript from the University of Oregon and may request official documents for employment or further study.

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Who should I contact with general program questions?

For any questions, contact the SOJC Graduate Admissions Team at sojcmasters@uoregon.edu.

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