The University of Oregon's master's degree in Advertising and Brand Responsibility prepares professionals to lead brand strategy, creative, and communication for organizations that take social and environmental responsibility seriously. Working with real clients in a close-knit cohort and learning from faculty who research and practice ethical brand communication, our graduates enter a job market where agencies and brands are actively hiring for this exact combination of creative skill and purpose.
Our students build depth in creative strategy, communication research, storytelling, and entrepreneurship, then apply that thinking to campaigns and client work grounded in brand purpose. Graduates go on to shape brand strategy at agencies, guide social impact and sustainability work inside companies, lead communication for nonprofits, and launch their own purpose-driven ventures.
Where Our Advertising and Brand Responsibility Graduates Work
Industries
- Advertising and creative agencies
- In-house brand and marketing teams
- Corporate social responsibility and sustainability
- Nonprofit and social impact organizations
- Independent consulting and entrepreneurship
Job Roles
- Brand strategist or brand planner
- Account manager or account planner
- Creative director or copywriter
- Corporate social responsibility manager
- Sustainability communication specialist
- Brand consultant or independent strategist
Meet Our Alumni
Ready to Build Your Career in Socially Responsible Advertising and Brand Strategy?
Explore how UO's Advertising and Brand Responsibility Master's prepares you for creative and strategic careers in purpose-driven brand communication.