Advertising

a group of students in a classroom

Bachelor’s Degree in Advertising

Today’s brands are constantly evolving and seeking new ways to connect with socially conscious audiences. Join the creatives and strategists who are guiding influential brands toward authenticity, courage, and a commitment to social good.

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Advertising at the SOJC

Advertising is no longer just about selling products. With our innovative Creative Strategist model as your guide, you’ll learn how to follow your curiosity, solve problems creatively, cultivate strategy, and deliver campaigns that move people to action. You’ll build core skills in design thinking, media planning, and brand management—and the portfolio to prove it. You’ll meet advertising’s top minds through agency networking trips and class visits from industry leaders. And you’ll join a creative community that will challenge and support you every step of the way.

two students work at a table with laptops, a camera, and photos

student wearing colorful shirt and earrings, posing in front of colorful mural

SOJC Instructor Steven Asbury and two students working on computer together

 

590+
Advertising Majors
100+
Students went on Networking Trips in 2019
50+
Students in Allen Hall Advertising

 

What You Can Do with an Advertising Degree

Our graduates forge career paths across the creative and media economy and land jobs at leading global agencies, client brands, and nonprofit organizations. They are account managers, copywriters, designers, media analysts, brand strategists, and others who use their creativity in hybrid ways:

Check out what three of our graduates are up to now:

SOJC advertising students in New York City

Network and Learn in the Field

Our program is based on brand responsibility, rock-star creativity, and brave thinking for a changing world. Our students:

More Hands-On Learning Opportunities

Tevin Tevares
Using Advertising to Inspire

Advertising, Tevin Tavares '17 believes, isn’t just about selling things. It can also inspire. Make waves. Bring people to tears.

The filmmaker and the SOJC student/alumni group he founded, Combined Culturehave been making waves of their own with powerful short films that have gone viral, propelling them into positions with major brands like Nike and Adidas and winning a College Emmy. From their eye-opening take on sneaker culture, to a short film inspired by Pulitzer Prize–winning hip-hop artist Kendrick Lamar, to the story of a school shooting told through the eyes of a survivor, Tevin and Combined Culture use their creativity to elevate and inspire. 
 

Join A Student Group

Read About Tevin in Forbes

 

Create Campaigns for Real-World Clients

 

Problem:

The UO women’s basketball team is the top-ranked team in the PAC-12, but its games weren’t drawing the crowds you’d expect.

learn About AHA's Campaign

Solution:

With support from SOJC alum and Columbia Sportswear CEO Tim Boyle, the team hired Allen Hall Advertising, the student-run ad agency.

Explore Allen Hall Advertising

Results:

In less than two months, AHA's student-created "Wonder Ducks" campaign increased year-over-year attendance at games by more than 71 percent.

See More Featured Student Work

Use Your Skills to Change the World

Inspired by their backgrounds in Girl Scouts and Campfire Girls, advertising students Rachel Benner '18 and Hannah Lewman '18 developed the Change Rangers, a new type of Scouting that teaches young people valuable skills for our changing climate, like water management and sustainable gardening. The campaign was one of 13 projects—out of 384 entries from 70 countries—to win the international What Design Can Do Climate Action Challenge. As winners, they earned two trips to Amsterdam to further develop their idea with expert guidance.

Learn About The Change Rangers

Troy Elias
Meet Troy Elias
ADVERTISING AREA DIRECTOR AND ASSOCIATE PROFESSOR

Troy Elias wants to help journalists, brands, and organizations talk to communities of color about climate change. He’s collaborating with other SOJC faculty to examine how different ethnic groups react to—and act on—climate change messaging. The study is supported by the SOJC’s Center for Science Communication Research (SCR), whose mission is to help communicators improve public understanding of scientific discoveries.

Meet Our Advertising Faculty

Chelsea Coleman
Leading Ad Strategy in NYC: Chelsea Coleman ’12

When Chelsea Coleman traveled to New York City for the first time during the SOJC’s annual New York Experience networking trip, she fell in love. She moved there immediately after graduation and now leads an advertising team at Annex88—all because the SOJC taught her to dream big and gave her the skills to succeed.

Read Chelsea's story