Hands-On Learning, Real-World Experience
Create Campaigns for Real-World Clients
Each year since 2017, our student-run agency, Allen Hall Advertising (AHA), creates innovative and dynamic marketing campaigns for UO Women's Basketball. With support from SOJC alum and Columbia Sportswear CEO Tim Boyle, AHA's student-created campaigns have increased year-over-year attendance at games by more than 71 percent, boosting excitement about the team on campus and in the Eugene community.
Network and Learn in the Field
Our program is based on brand responsibility, rock-star creativity, and brave thinking for a changing world. Our students build campaigns for real clients in the Ad Society and the National Student Advertising Competition; network and learn at top agencies and companies in New York, Portland, San Francisco, and Los Angeles; and travel around the globe, from our annual Creative Week trip to New York City to Science & Memory projects in Alaska, Oregon, and Ghana.
