Master's Degree in
Immersive Media Communication

Immersive media is not just for training and gaming. The technologies that form Web3 and the metaverse are here, and we’re building a new generation of communication strategists. In our first-of-its-kind, one-year, fully online graduate program, you’ll discover the power of immersive media—including virtual (VR), augmented (AR), and extended reality (XR)—and how to use these new technologies to solve social, environmental, and business problems.

Max Foxman creates a virtual model of a student by scanning his face

Master's Degree in
Immersive Media Communication

Immersive media is not just for training and gaming. The technologies that form Web3 and the metaverse are here, and we’re building a new generation of communication strategists. In our first-of-its-kind, one-year, fully online graduate program, you’ll discover the power of immersive media—including virtual (VR), augmented (AR), and extended reality (XR)—and how to use these new technologies to solve social, environmental, and business problems.

Advance Your Career with an Immersive Media Communication Graduate Degree

Just as social media transformed communication more than a decade ago, immersive media like virtual and augmented reality are positioned to revolutionize content production and communication strategy in the coming years. In our unique master’s program, you’ll learn how to design and critically analyze strategies that use emerging technologies to influence key audiences. You'll also gain a fundamental understanding of what it takes to create immersive content, build experiences, and manage production pipelines. And you'll get a one-of-a-kind degree that will prepare you for a career as a brand strategist, content creator, or technology entrepreneur, or chief Web3 officer.

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Degree Requirements »
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Apply Now

Applications for the 2025 cohort are open now! Apply by March 15.

Questions? Reach out to us at sojcmasters@uoregon.edu.

Apply »
Degree Requirements »
Sample Schedule »
Courses »
Faculty and Staff »
Visit Us »

Advance Your Career with an Immersive Media Communication Graduate Degree

Just as social media transformed communication more than a decade ago, immersive media like virtual and augmented reality are positioned to revolutionize content production and communication strategy in the coming years. In our unique master’s program, you’ll learn how to design and critically analyze strategies that use emerging technologies to influence key audiences. You'll also gain a fundamental understanding of what it takes to create immersive content, build experiences, and manage production pipelines. And you'll get a one-of-a-kind degree that will prepare you for a career as a brand strategist, content creator, or technology entrepreneur, or chief Web3 officer.

Apply Now

Applications for the 2025 cohort are open now! Apply by March 15.

Questions? Reach out to us at sojcmasters@uoregon.edu.

4

Terms to Degree Completion

46

Credits Required

10-20

Students in Each Cohort

Nadia Tamez speaks at an Immersive Communication Advisory Network meeting

Network with World-Class Immersive Media Leaders

Our Immersive Media Communication Advisory Network (iCAN) brings together some of the top immersive media leaders in the world—from communication executives and start-up founders to researchers and content creators—to network with students, discuss the state of the industry, and guide our program’s offerings. This unique group helps us prepare our graduates for successful careers in the emerging field of immersive media communication.

Meet the Advisory Team

Immersive Media Communication News

February 19, 2025

Luke Walker tests an immersive media project on his computer while wearing a VR headset

Alum Helps Propel NASA into Era of Immersive Communication

Luke Walker ’24, a dual master’s graduate of the Immersive Media Communication and Strategic Communication master’s programs, suggested improvements to NASA’s video game strategy.

December 4, 2024

SOJC Year in Review: Highlights of 2024

The SOJC Year in Review looks back at the achievements, activities, and aspirations of our community in 2024 and shares our unique impact on our students and the field.

November 19, 2024

New Faculty Bring Wealth of Skills, Expertise to SOJC

Eleven new faculty at the SOJC bring skills and expertise in artificial intelligence, augmented and virtual reality, consumer behavior, health journalism, and sports writing and marketing.

More News »

Immersive Media Communication News

February 19, 2025

Alum Helps Propel NASA into Era of Immersive Communication

Luke Walker ’24, a dual master’s graduate of the Immersive Media Communication and Strategic Communication master’s programs, suggested improvements to NASA’s video game strategy.

More News »

Flexible Online Immersive Media Program

Our fully online program offers working professionals the freedom and flexibility to advance their education while maintaining their jobs and other commitments. This 46-credit-hour program is designed to be completed in one year, but the pace can flex to meet your needs. All students will receive a tech package (included in tuition) so you can complete your coursework at home.

Students who live in the Pacific Northwest also have access to equipment in the Oregon Reality (OR) Lab, based at SOJC Portland, which houses the latest in AR, VR, and XR equipment and software.

See a Sample Class Schedule

A person doing immersive design on two computer monitors

Flexible Online Immersive Media Program

Our fully online program offers working professionals the freedom and flexibility to advance their education while maintaining their jobs and other commitments. This 46-credit-hour program is designed to be completed in one year, but the pace can flex to meet your needs. All students will receive a tech package (included in tuition) so you can complete your coursework at home.

Students who live in the Pacific Northwest also have access to equipment in the Oregon Reality (OR) Lab, based at SOJC Portland, which houses the latest in AR, VR, and XR equipment and software.

See a Sample Class Schedule

Your Investment

The estimated total for this fully online master’s program covers tuition for 46 credits—regardless of how long students take to complete them. The program also offers scholarships to qualifying students to cover immersive technology needs.

$28,000+

estimated tuition and fees

Cost of attendance is the estimated cost to attend the UO for the academic year. The Office of Student Financial Aid and Scholarships provides estimates for cost of attendance information that goes beyond tuition and fees, and includes books/supplies/equipment and miscellaneous personal expenses.

Learn More about Costs

Explore Funding Options

Student Work

Our students tackle challenging immersive media communication projects, learn from industry-seasoned faculty, and build stand-out portfolios.

Two SOJC students review an augmented reality experience designed with Snapchat in the SOJC immersive media lab

Spreading Ideas with Augmented Reality Storytelling

Snap AR Scholars, a student-led agency made up of designers and researchers, created an augmented reality storytelling experience to promote the nonprofit Hope for Haiti while building job skills.

examples of AR and VR activations with a mockup of yellow VR goggles

Using immersive media to inspire nonprofit giving

Jake Savelich’s Strategic Communication Master’s capstone project explores the confluence of an environmental crisis, the nature of empathy and VR technology.

two people work with VR equipment in front of a screen displaying the VR content

Game studies researchers explore collegiate esports in the new EGR Lab

In the SOJC’s Esports and Games Research Lab, students explore the psychology, culture, and industry surrounding gaming—including its effectiveness as a learning tool and its integration into everyday life.

Student Work

Our students tackle challenging immersive media communication projects, learn from industry-seasoned faculty, and build stand-out portfolios.

May 6, 2024

Spreading Ideas with Augmented Reality Storytelling

Snap AR Scholars, a student-led agency made up of designers and researchers, created an augmented reality storytelling experience to promote the nonprofit Hope for Haiti while building job skills.

Meet Our FacultyView All Immersive Media Communication Faculty →

Danny Pimentel instructs a student wearing a VR headset in the Oregon Reality Lab

Danny Pimentel
Assistant Professor of Immersive Media Psychology

Inspired by childhood trips to Disney World, Danny Pimentel has long been fascinated by virtual reality’s promise as a communication tool. His most recent research investigates whether VR goggles can help humans empathize with the plight of endangered sea turtles by allowing them to literally see the world from the turtles’ perspective.

Dive into Danny’s Work

Donna Davis
is the founding director of the IMC Master's program. →

Lisa Peyton
is a pioneer in the social media industry and a leader in immersive media. →

Jakki Bailey
studies the impact of VR on well-being and behavioral health. →

Nikki Dunsire
teaches virtual world building and manages the Oregon Reality Lab. →

Meet Our Faculty

Danny Pimentel
Assistant Professor of Immersive Media Psychology

Inspired by childhood trips to Disney World, Danny Pimentel has long been fascinated by virtual reality’s promise as a communication tool. His most recent research investigates whether VR goggles can help humans empathize with the plight of endangered sea turtles by allowing them to literally see the world from the turtles’ perspective.

Dive into Danny’s Work