Immersive Media Communication Master’s Program

Master's Degree in
Immersive Media Communication

Immersive media is not just for training and gaming. The technologies that form Web3 and the metaverse are here, and we’re building a new generation of communication strategists. In our first-of-its-kind, one-year, fully online graduate program, you’ll discover the power of immersive media—including virtual (VR), augmented (AR), and extended reality (XR)—and how to use these new technologies to solve social, environmental, and business problems.

Max Foxman creates a virtual model of a student by scanning his face

Master's Degree in
Immersive Media Communication

Immersive media is not just for training and gaming. The technologies that form Web3 and the metaverse are here, and we’re building a new generation of communication strategists. In our first-of-its-kind, one-year, fully online graduate program, you’ll discover the power of immersive media—including virtual (VR), augmented (AR), and extended reality (XR)—and how to use these new technologies to solve social, environmental, and business problems.

Advance Your Career with an Immersive Media Communication Graduate Degree

Just as social media transformed communication more than a decade ago, immersive media like virtual and augmented reality are positioned to revolutionize content production and communication strategy in the coming years. In our unique master’s program, you’ll learn how to design and critically analyze strategies that use emerging technologies to influence key audiences. You'll also gain a fundamental understanding of what it takes to create immersive content, build experiences, and manage production pipelines.

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Applications for the 2024 cohort are open now! Apply by March 15th.

Questions? Reach out to us at sojcmasters@uoregon.edu.

Advance Your Career with an Immersive Media Communication Graduate Degree

Just as social media transformed communication more than a decade ago, immersive media like virtual and augmented reality are positioned to revolutionize content production and communication strategy in the coming years. In our unique master’s program, you’ll learn how to design and critically analyze strategies that use emerging technologies to influence key audiences. You'll also gain a fundamental understanding of what it takes to create immersive content, build experiences, and manage production pipelines.

Applications for the 2024 cohort are open now! Apply by March 15th.

Questions? Reach out to us at sojcmasters@uoregon.edu.

4
Terms to Degree Completion
46
Credits Required
10-20
Students in Each Cohort

Immersive Media Communication News

Immersive Media Communication Master’s faculty answer questions about our new online program, from the logistics of taking virtual classes to the jobs you can get with this one-of-a-kind degree.
Immersive Media Communication Master’s director Donna Davis explains why PR professionals should understand tools like augmented and virtual reality and how they can use them in their work.
With classes centered on communication fundamentals, group work, real-world client partnerships, emerging technologies and mentorship, PR faculty prepare students to work in an ever-changing field.

More News  »

Immersive Media Communication News

Immersive Media Communication Master’s faculty answer questions about our new online program, from the logistics of taking virtual classes to the jobs you can get with this one-of-a-kind degree.

More News  »

 
Flexible Online Immersive Media Program

Our fully online program offers working professionals the freedom and flexibility to advance their education while maintaining their jobs and other commitments. This 46-credit-hour program is designed to be completed in one year, but the pace can flex to meet your needs. All students will receive a tech package (included in tuition) so you can complete your coursework at home.

Students who live in the Pacific Northwest also have access to equipment in the Oregon Reality (OR) Lab, based at SOJC Portland, which houses the latest in AR, VR, and XR equipment and software.

See a Sample Class Schedule

A person doing immersive design on two computer monitors

Flexible Online Immersive Media Program

Our fully online program offers working professionals the freedom and flexibility to advance their education while maintaining their jobs and other commitments. This 46-credit-hour program is designed to be completed in one year, but the pace can flex to meet your needs. All students will receive a tech package (included in tuition) so you can complete your coursework at home.

Students who live in the Pacific Northwest also have access to equipment in the Oregon Reality (OR) Lab, based at SOJC Portland, which houses the latest in AR, VR, and XR equipment and software.

See a Sample Class Schedule

Your Investment

The estimated total for this fully online master’s program covers tuition for 46 credits—regardless of how long students take to complete them. The program also offers scholarships to qualifying students to cover immersive technology needs.

$35,000
estimated tuition and fees

Cost of attendance is the estimated cost to attend the UO for the academic year. The Office of Student Financial Aid and Scholarships provides estimates for cost of attendance information that goes beyond tuition and fees, and includes books/supplies/equipment and miscellaneous personal expenses.

Student Work

Our students tackle challenging immersive media communication projects, learn from industry-seasoned faculty, and build stand-out portfolios.

Strategic Communication Master’s student Collin Pullum’s capstone project is a communication plan detailing immersive experiences that ethically consider the backgrounds of marginalized populations.

Meet Our FacultyView All Immersive Media Communication Faculty →

Danny Pimentel instructs a student wearing a VR headset in the Oregon Reality Lab

Danny Pimentel  
Assistant Professor of Immersive Media Psychology

Inspired by childhood trips to Disney World, Danny Pimentel has long been fascinated by virtual reality’s promise as a communication tool. His most recent research investigates whether VR goggles can help humans empathize with the plight of endangered sea turtles by allowing them to literally see the world from the turtles’ perspective.

Dive into Danny’s Work

Meet Our Faculty

Danny Pimentel 
Assistant Professor of Immersive Media Psychology

Inspired by childhood trips to Disney World, Danny Pimentel has long been fascinated by virtual reality’s promise as a communication tool. His most recent research investigates whether VR goggles can help humans empathize with the plight of endangered sea turtles by allowing them to literally see the world from the turtles’ perspective.

View All Immersive Media Communication Faculty →