5:00–7:00 p.m.
Join the UO School of Journalism and Communication and representatives from global PR agency Burson on Monday, April 27 for conversations about the impact of public relations on brand reputation and value as the SOJC becomes "Reputation Capital" for a day! On Monday, April 27, leaders from Burson — one of the world’s largest communications firms and a global authority on reputation, led by University of Oregon graduate and CEO Corey duBrowa — will join SOJC students for a conversation about one of the most valuable assets organizations have today: reputation.
New research from Burson estimates the global “Reputation Economy” at $7.07 trillion, showing that companies with strong reputations generate measurable financial value and outperform their peers.
So what exactly is reputation?
How do organizations measure, monitor, protect, and promote it?
And what role do public relations professionals play in managing reputation in an AI-driven world?
Burson — which worked with Nike and the University of Oregon on the recent Grateful Ducks collection — will bring the perspective of a firm that helps some of the world’s most influential organizations build and protect reputation.
All students are welcome. No registration required. PR Major Photo Op: Burson is the largest public relations firm in the world. Let's make a statement and show just how big the PR major is by taking the largest group photo EVER of SOJC PR majors! When: Monday, April 27 4:50pm: PR area photo in front of Allen Hall east entrance/1st Amendment Plaza 5-6pm: Panel Discussion - Lawrence 177 Featuring:
- Steve Radick, EVP and Managing Director of Corporate Affairs at Burson
- Joe Arndt, Freelance Storyteller and former Brand Narrative Specialist at Nike
- Conor Henderson, Association Professor of Marketing at the Lundquist College of Business
- Jessica Kingrey, Founder and Principal at Rabbit Hole Collective
- Kristen Hudak, Senior Vice President of Consumer & Brand at Burson
- Nikki McClaran, Assistant Professor of Public Relations at the School of Journalism and Communication (moderator)
6-7pm: Mixer - Allen Hall Atrium Chat with panelists and representatives from Burson over light refreshmentsand appetizers. SOJC Edwin L. Artzt Dean Regina Lawrence will deliver opening remarks.
noon
Stop into the Allen Hall atrium between 12-2pm on Thursday, April 30 to enjoy premium Colombian coffee and celebrate the stories of coffee growers, roasters, and sellers in Colombia as told by students at the SOJC. In winter 2025, a small team of SOJC students visited Colombia to delve deep in the country's coffee culture and learn more about the people and places behind the country's most well-known export. The resulting stories will be shared at the exhibit through photos and interactive online publication.
4:00–8:00 p.m.
**REGISTER HERE** This four-hour public relations workshop explores how short-form video is used strategically in modern communications. Participants will learn how communication professionals plan, structure, and produce short videos that support campaigns, explain complex topics, and help organizations connect with audiences. Registration is required. Workshop: Video Storytelling and Client Workflow: From Discovery to a Social Media Short When: Thursday, April 30, 4-8pm (with a fifteen-minute break) Where: Allen 141 What: This intensive four-hour workshop will introduce students to professional video storytelling within strategic communications and public relations. Led by two senior communication professionals, this workshop combines strategic instruction with hands-on production.
Participants will learn how short-form video is conceptualized, structured, produced, and delivered in real client environments, including nonprofit organizations, public agencies, higher education, and private-sector clients. This workshop will reflect current industry standards and mirrors real client workflow from discovery meeting through final export. Students will gain an understanding of why video matters strategically to a business and its brand, and leave with a short social media video built during the session. Workshop Facilitators: Jennifer Richardson, Founder, Richardson Media Brian Richardson, Communications Director, Springfield Public Schools For Participants: This workshop is for public relations majors only. Registration is required. Light refreshments and snacks will be provided to participants. We recommend that participants bring dinner if they want something more substantial. Prior to the workshop, participants should download CapCut or iMovie on their phones.
No-Show Notice: We have a limited number of seats available for this workshop. Registering for this event means you are committing to attend. If you register and do not show up, please be aware that you are taking that opportunity away from others.
We understand that sometimes things come up that are outside of your control; those circumstances notwithstanding, please make an effort to attend if you register.
What You'll Learn:
Strategic Foundations • Why video drives visibility, engagement, and measurable outcomes • How short-form storytelling supports PR campaigns and brand positioning • Practical applications such as launching reports, introducing initiatives, highlighting impact stories, and responding to public interest
Client Workflow • The three core phases of production: preproduction, production, postproduction • How to run a focused discovery conversation • Turning client notes into a micro treatment • Structuring a short video with a clear beginning, middle, and end • Selecting soundbites for clarity and pacing
Hands-On Production • Smartphone interview setup and clean audio techniques • Framing, composition, and simple lighting • B-roll strategy that supports narrative • Capturing natural sound for authenticity
Mobile Editing • Trimming and tightening clips • Layering interview audio under B-roll • Adding titles and maintaining pacing • Exporting in professional 1080p format
By the end of the workshop, you'll leave with: • A completed social media video • A reusable shot plan template • Practical experience in interview capture and B-roll strategy • Foundational mobile editing skills • A clear understanding of how real client video projects are managed from start to finish • Certification of completion of this workshop
5:00–7:30 p.m.
Meet director Shiori Ito in person on the UO campus! https://www.shioriito.com/en/films
- Woman who sparked Japan’s #MeToo movement
- Peabody Award winner
- Oscar-nominated filmmaker
This event will feature a screening of the widely acclaimed memoir documentary film, Black Box Diaries, followed by an in-person conversation with director Shiori Ito.
Ito is the first Japanese documentary filmmaker to be nominated for an Academy Award. The film chronicles Ito’s investigation and pursuit for justice following a sexual assault she suffered in 2015 as a young journalist. It follows her attempt to prosecute the high-profile offender, a senior figure in the Japanese media. Her challenge to Japan’s patriarchal, judicial, political, and media systems has made this a landmark case of gender-based violence in Japan.
The event is sponsored by:
- Yoko McClain Lecture Series in Japanese Studies
- Department of East Asian Languages and Literatures
- Oregon Humanities Center Endowment for Public Outreach in the Arts, Sciences, and Humanities
- Center for Asian and Pacific Studies
9:00 a.m.–8:30 p.m.
This annual event offers undergraduates from all majors a vibrant, inclusive forum to showcase their research and creative work through a variety of presentation platforms. The event celebrates inquiry and discovery across disciplines, helps students build communication and professional skills, and connects them with peers, faculty, and mentors. Whether attending or presenting, students at any stage in their academic journey will gain confidence, expand their networks, and continue strengthening their pathways to success.
The General Agenda on the website gives an overview of events throughout the day. The searchable schedule will be posted at urds.uoregon.edu/symposium closer the event.
7:00 p.m.
Cinema Studies proudly announces the 2026 Visiting Filmmaker Series with award-winning Director Rachel Lambert. Please join us for a screening of Lambert’s 2023 feature film, Sometimes I Think About Dying, followed by an in-person Q&A with the director.
Free and open to the community.
Directed by Rachel Lambert | 2023 | 91 Min Lost on the dreary Oregon coast, Fran finds solace in her cubicle, listening to the constant hum of officemates and occasionally daydreaming to pass the time. She is ghosting through life, unable to pop her bubble of isolation, when a friendly new coworker, Robert, persistently tries to connect with her. Though it goes against every fiber of her being, she may have to give this guy a chance. Director Lambert and team craft beautiful cinema for this delicately told story of love for the socially awkward and emotionally challenged. The film is made all the more human by its lovely cast, most prominent in the penetrating eyes of lead actress/producer, Daisy Ridley, and the caring smile of lead actor, Dave Merheje. Sometimes I Think About Dying is an unexpected fable on the virtues of living.
The UO Cinema Studies Visiting Filmmaker Series is Funded by the Generous Harlan J. Strauss Visiting Filmmaker Endowment.
3:00 p.m.
Cinema Studies proudly announces the 2026 Visiting Filmmaker Series with award-winning Director Rachel Lambert. Please join us for a Directing Masterclass with Rachel Lambert.
Lambert will offer her evolving process for developing a cohesive artistic vision and character-driven narratives across her three indie feature films, In the Radiant City (2016), Sometimes I Think About Dying (2023) and Carousel (2026).
Free and open to UO students.
The UO Cinema Studies Visiting Filmmaker Series is Funded by the Generous Harlan J. Strauss Visiting Filmmaker Endowment.
5:00–7:00 p.m.
REGISTER FOR FREE Step in spring at Fashion In Bloom, a free student fashion show celebrating creativity, sustainability, and original and thrifted style. Join Align Magazine, the UO Fashion Club, and the School of Journalism and Communication for an evening of original looks designed by student designers and styled in collaboration with some of Eugene's most beloved local businesses.
The first act will showcase an array of original designs created by students. In the second half, models will take the runway in curated looks featuring vintage and thrifted pieces styled by The Racks, Fashion Club, Align, and So Much Love.
Refreshments will be served during intermission. Resellers including The Racks and So Much Love will also be selling clothing and accessories before and after the show and during intermission.
Admission is free, but registration is required. Come support student designers, shop for one-of-a-kind pieces, and see the talent our campus has to offer! Student reporters, photojournalists, videographers, and publications are invited to cover this event.
Fashion in Bloom is presented by Fashion Club at UO and Align Magazine. This event is sponsored by Align Magazine and the UO School of Journalism and Communication Experiential Learning Fund. When: Monday, May 19, 5-7pm Where: Erb Memorial Union Ballroom, University of Oregon Admission: Free
6:00 p.m.
Filmlandia Screening Series presents: Street Girls (1975). Free and open to the public.
Directed by Michael Miller | 74 min | Rated R
Synopsis: When a middle-aged father searches for his dropout daughter Angel, his quest takes him into the underworld of prostitutes, pimps, drug addicts, and thieves.
The Department of Cinema Studies and the University Film Society celebrate Oregon’s rich film heritage with a new screening series showcasing movies with a unique Oregon connection—from locally shot features to stories written or directed by Oregon filmmakers. Discover Oregon’s reel legacy on the big screen while connecting with the university film community.
Cosponsored by: Harlan J. Strauss Visiting Filmmaker Endowment; Department of Art; Department of Comparative Literature; Department of English; Department of History; Department of Indigenous, Race, and Ethnic Studies; Native American and Indigenous Studies; Folklore and Public Culture Program; School of Journalism and Communication; Art House Theater; DUX Present; Jordan Schnitzer Museum of Art; Julie and Rocky Dixon Chair of U.S. Western History; and Oregon Humanities Center’s Endowment for Public Outreach in the Arts, Sciences, and Humanities
6:00–7:00 p.m.
>>SIGN UP TO PLAY OR SPECTATE HERE!<< SOJC SOCCER MATCH - ADVERTISING vs PUBLIC RELATIONS In celebration of the FIFA World Cup and the end of the school year, we invite you to join your peers and SOJC faculty for a friendly showdown on the soccer field between our Advertising and Public Relations areas! SOJC students, faculty, and staff are invited to play or cheer from the sidelines. Everyone is welcome.
Come out to play, unwind, and show your team spirit. Pizza and soft drinks will be provided. >>SIGN UP TO PLAY OR SPECTATE HERE!<< When: Friday, May 22, 6-7pm Where: Turf Field 4, UO Rec Center Players will receive an email with more information after signing up. If you are an Ad/PR double major, you can choose which team to play for. Faculty and staff are also invited to play. Team positions will be determined the day of the event. This is a casual game intended to bring our majors together and have some fun before the term ends. Match organizers: Attila Schillinger - Public Relations Area Director Christine Wise - Advertising Area Director
7:30 p.m.
Filmlandia Screening Series presents: Sometimes a Great Notion (1971).
*Free with UO ID
Directed by Paul Newman | 114 min | Rated PG
Synopsis: A family of fiercely independent Oregon loggers struggles to keep their family business alive amid changing times.
The Department of Cinema Studies and the University Film Society celebrate Oregon’s rich film heritage with a new screening series showcasing movies with a unique Oregon connection—from locally shot features to stories written or directed by Oregon filmmakers. Discover Oregon’s reel legacy on the big screen while connecting with the university film community.
Cosponsored by: Harlan J. Strauss Visiting Filmmaker Endowment; Department of Art; Department of Comparative Literature; Department of English; Department of History; Department of Indigenous, Race, and Ethnic Studies; Native American and Indigenous Studies; Folklore and Public Culture Program; School of Journalism and Communication; Art House Theater; DUX Present; Jordan Schnitzer Museum of Art; Julie and Rocky Dixon Chair of U.S. Western History; and Oregon Humanities Center’s Endowment for Public Outreach in the Arts, Sciences, and Humanities
7:00 p.m.
Filmlandia Screening Series presents: Ed's Coed (1929) with a live musical accompaniment by Orchestra Next. Free and open to the public.
Directed by Carvel Nelson and James Raley | 74 min
Synopsis: Ed’s father wished for him to attend college, but he’s reluctant to leave the family sawmill until he sees his cousin with a pretty co-ed. The sophomores have hazing on their mind when country boy Ed matriculates, but he won’t be deterred.
The movie was filmed on the UO campus.
The Department of Cinema Studies and the University Film Society celebrate Oregon’s rich film heritage with a new screening series showcasing movies with a unique Oregon connection—from locally shot features to stories written or directed by Oregon filmmakers. Discover Oregon’s reel legacy on the big screen while connecting with the university film community.
Cosponsored by: Harlan J. Strauss Visiting Filmmaker Endowment; Department of Art; Department of Comparative Literature; Department of English; Department of History; Department of Indigenous, Race, and Ethnic Studies; Native American and Indigenous Studies; Folklore and Public Culture Program; School of Journalism and Communication; Art House Theater; DUX Present; Jordan Schnitzer Museum of Art; Julie and Rocky Dixon Chair of U.S. Western History; and Oregon Humanities Center’s Endowment for Public Outreach in the Arts, Sciences, and Humanities.
4:00–6:00 p.m.
Join us in celebrating the Class of 2026!
For questions, email sojcevents@uoregon.edu or call 541-346-2876. Guests and families are not required to RSVP or obtain a ticket to attend the SOJC Commencement ceremony. An email with instructions for graduating students will go out in April.