You want to make the world a better place. You want to raise the bar for brand communication. And you want to work for an organization that’s committed to finding solutions to the world’s most pressing problems. In our one-year graduate program, you’ll learn how to use strategic communication skills to guide strong brands in areas like sustainability, privacy and data protection, social justice, and diversity. You’ll also learn how to:
- Define brand responsibility
- Recognize brands’ responsibilities to society beyond economics
- Analyze consumer concerns about societal issues
- Design effective brand responsibility strategies and campaigns
- Develop solutions that use critical, conceptual, and creative approaches
What You Can Do with a Master’s in Advertising and Brand Responsibility
More than 80 percent of people working in advertising believe brands have a responsibility to better society. Top agencies and brands—from Google and Starbucks to 72andSunny and Enso—are looking for advertising professionals with a background in socially conscious brand work. This graduate program is the only one in the world geared to train professionals in this emerging field.
Named for renowned journalist Eric W. Allen, who founded the SOJC over 100 years ago, Allen Hall sits at the heart of the tree-filled University of Oregon campus in Eugene. In our state-of-the-art classrooms, studios, and collaboration spaces, you’ll get access to leading faculty, engaged students, and the latest media technology to collaborate on compelling campaigns.
Tuition for a typical student in our one-year master’s program is approximately:
The Master’s in Advertising and Brand Responsibility is eligible for federal financial aid and the G.I. Bill.
In the world of advertising, Kim Sheehan has done it all. She’s held leadership positions at agencies in Boston, Chicago, and St. Louis and consulted for top companies like People magazine and Laura Ashley. She is a past president of the American Academy of Advertising, and she has written or edited 12 books. She conducts research on a wide range of topics, from corporate social responsibility and “green” advertising to gender representation in the media and science communication. And she has spent the last 20 years teaching and advising students in the SOJC’s advertising, media studies, and honors programs. Watch her Meet the Faculty video to learn more.
Ready to Apply?
Our 2018 cohort is full, but we are accepting applications now for fall 2019. The deadline to apply is February 15, 2019.