You want to make the world a better place. You want to raise the bar for brand communication. And you want to work for an organization that’s committed to finding solutions to the world’s most pressing problems. In our one-year graduate program, you’ll learn how to use strategic communication skills to guide strong brands in areas like sustainability, privacy and data protection, social justice, and diversity. You’ll also learn how to:
- Define brand responsibility
- Recognize brands’ responsibilities to society beyond economics
- Analyze consumer concerns about societal issues
- Design effective brand responsibility strategies and campaigns
- Develop solutions that use critical, conceptual, and creative approaches
What You Can Do with a Master’s in Advertising and Brand Responsibility
More than 80 percent of people working in advertising believe brands have a responsibility to better society. Top agencies and brands—from Google and Starbucks to 72andSunny and Enso—are looking for advertising professionals with a background in socially conscious brand work. This graduate program is the only one in the world geared to train professionals in this emerging field.
What Our Alumni Say
“I wanted to be a part of a program that went hand in hand with my bachelor’s degree in communications and impacted the world. The Advertising and Brand Responsibility program deals with real-life issues affecting us at this very moment.... I knew I eventually wanted to run my [own] businesses, and this program would teach me lessons on how to do so in an ethical way.”
—Minyon Moore ’20, Sacramento State Women’s Basketball Coach
Master’s student Danielle Clarke ’19 moonlighted as a research assistant for professor Troy Elias. Troy is working with SOJC faculty Deb Morrison and Mark Blaine to examine how different ethnic groups react to—and act on—messages about climate change. The study is supported by the SOJC’s Center for Science Communication Research (SCR), whose mission is to help journalists and strategic communicators improve public understanding of scientific discovery and technological solutions.
To calculate an estimate of your tuition and fees for this program, please consult the tuition chart on the UO Office of the Registrar’s website. The Master’s in Advertising and Brand Responsibility is eligible for federal financial aid and the G.I. Bill.
Named for renowned journalist Eric W. Allen, who founded the SOJC over 100 years ago, Allen Hall sits at the heart of the tree-filled University of Oregon campus in Eugene. In our state-of-the-art classrooms, studios, and collaboration spaces, you’ll get access to leading faculty, engaged students, and the latest media technology to collaborate on compelling campaigns.