Advertising and Brand Responsibility Master’s Program

A student explains a handdrawn UX map
Master's Degree in Advertising and Brand Responsibility

Making a living is important, but so is making a difference. Our Advertising and Brand Responsibility Master’s is the first of its kind: a professional graduate program that will prepare you to specialize in advising and working for brands that support the global movement of cultural and economic responsibility. It’s a degree tailor-made for professionals who want their work to benefit people and the planet.

A student explains a handdrawn UX map

Master's Degree in Advertising and Brand Responsibility

Making a living is important, but so is making a difference. Our Advertising and Brand Responsibility Master’s is the first of its kind: a professional graduate program that will prepare you to specialize in advising and working for brands that support the global movement of cultural and economic responsibility. It’s a degree tailor-made for professionals who want their work to benefit people and the planet.

Apply »  |  Degree Requirements »  |  Sample Schedules »  |  Courses »  |  Faculty and Staff »  |  Internships »  |  Visit Us »

Apply » |  Degree Requirements » |  Sample Schedules » Courses » |  Faculty and Staff » |  Internships » |  Visit Us »

two students present their project on brand responsibility
Better Society and Your Career with Brand Purpose Graduate Studies

Do you want to create the changes you hope to see in the world while getting paid to do it? In our unique one-year master’s of advertising program, you’ll build transferable skills in creativity, critical thinking, strategy, storytelling, entrepreneurship, data analysis, and more while focusing on the industries and causes you care about most. You’ll apply what you learn in the classroom to real-world campaigns, case studies, and client work. Plus you’ll become part of a tight-knit cohort committed to using their creative and business skills in service of the social good.

Learn More about the Program

 

80%+
Advertising Execs Believe Brands Need Social Responsibility
9-15
Months Spent In The Program
16-20
Students In each Cohort 
50%
students from outside oregon

 

What You Can Do with a Degree in Socially Responsible Advertising

Top agencies and brands—from Google and Starbucks to 72andSunny and Enso—are looking for advertising professionals with a background in brand purpose and social responsibility. Graduates of our program set themselves apart in a competitive field with a master’s degree no other school offers in an emerging sector that promises continued growth. You’ll develop ethically grounded and transferrable skills that prepare you for a creative career in any industry and for the jobs of the future. You also get to live your values while making a good living.

Sabrina Ionescu holds a basketball
Sabrina Ionescu Builds Her Brand Purpose

WNBA star and former Ducks point guard Sabrina Ionescu doesn’t just want to earn profits with her fame. She also wants her work to benefit the social good. In the Advertising and Brand Responsibility Master’s program, she learned how to build a responsible brand—for herself. Now as a record-setting guard for the New York Liberty, Ionescu is using her social media accounts to be a role model in the community.

Learn More about Sabrina’s Work

Sabrina Ionescu holds a basketball
Sabrina Ionescu Builds Her Brand Purpose

WNBA star and former Ducks point guard Sabrina Ionescu doesn’t just want to earn profits with her fame. She also wants her work to benefit the social good. In the Advertising and Brand Responsibility Master’s program, she learned how to build a responsible brand—for herself. Now as a record-setting guard for the New York Liberty, Ionescu is using her social media accounts to be a role model in the community.

Learn More about Sabrina’s Work

School of Journalism and Communication Professor Troy Elias and graduate student Dani Clarke
Turning Research into Action

Master’s student Danielle Clarke ’19 moonlighted as a research assistant for professor Troy Elias. Troy is working with SOJC faculty Deb Morrison and Mark Blaine to examine how different ethnic groups react to—and act on—messages about climate change. The study is supported by the SOJC’s Center for Science Communication Research (SCR), whose mission is to help journalists and strategic communicators improve public understanding of scientific discovery and technological solutions.

Read about Their Research

Minyon Moore with a long ponytail in a black hoodie

What Our Alumni Say

I wanted to be a part of a program that went hand in hand with my bachelor’s degree in communications and impacted the world. The Advertising and Brand Responsibility program deals with real-life issues affecting us at this very moment.... I knew I eventually wanted to run my [own] businesses, and this program would teach me lessons on how to do so in an ethical way.
Minyon Moore ’20, Sacramento State Women’s Basketball Coach
Chris Chavez teaching a class
Meet Chris Chávez
Professor, Interim Director of Advertising and Brand Responsibility Master’s Program

Chris Chávez travels the world to study the intersection of globalization, media, and culture—and he takes his students with him. From a project supporting public radio in Ghana to a visit to Indonesia for UNESCO’s World Press Freedom Day, the author and researcher orchestrates experiential learning trips for students while investigating the role of advertising and the media in shaping our collective identity.

Meet the Advertising Faculty

Your Investment

To calculate an estimate of your tuition and fees for this program, please consult the tuition chart on the UO Office of the Registrar’s website. The Master’s in Advertising and Brand Responsibility is eligible for federal financial aid and the G.I. Bill.

 
Study in the Beautiful Pacific Northwest

Named for renowned journalist Eric W. Allen, who founded the SOJC over 100 years ago, Allen Hall sits at the heart of the tree-filled University of Oregon campus in Eugene. In our state-of-the-art classrooms, studios, and collaboration spaces, you’ll get access to leading faculty, engaged students, and the latest media technology to collaborate on compelling campaigns.

Visit Allen Hall