Want to tell stories that hold the powerful accountable? Create campaigns that benefit the environment? Study the media’s impact on culture? Help organizations reach new audiences? You can learn it all at the SOJC.
Today’s thriving creative and media economy offers a wealth of exciting career paths, from advertising copywriter to multimedia journalist to public relations account executive. No matter which of our four majors you choose, you’ll get a strong liberal arts foundation and the professional skills and connections to succeed.
Whether you pursue a concentration in advertising, journalism, media studies, or public relations, you’ll begin your journey as an SOJC pre-major. Be sure to check pre-advertising, pre-journalism, pre-media studies, or pre-public relations on your UO application. After you build a foundation in storytelling skills and complete some prerequisites, you’ll be ready to choose a concentration to fit your unique passions and goals. Can’t pick one? Many of our students choose to double major.
With our innovative Creative Strategist model as your guide, in our advertising sequence you can follow your curiosity, embrace your creativity, cultivate strategy, and deliver campaigns that move people to action. You’ll build core skills in design thinking, media planning, and brand management—and the portfolio to prove it. You’ll meet advertising’s top minds through agency networking trips and class visits from industry leaders. And you’ll join a creative community that will challenge and support you every step of the way.
This isn’t your parents’ journalism degree. We’re pioneering and teaching innovative approaches to the field—like solutions journalism, engaged journalism, data journalism, and more—that prepare students to work with communities, find answers for society’s problems, and inspire action. You’ll develop the skills to tell an ethical, accurate, and compelling story in any medium. And you’ll learn how to uncover the stories that inform the public, hold the powerful to account, and support the foundations of democracy.
Media Studies Major and Minor
Our media studies students don’t just learn how to create media. They examine its history, research its forms, and explore its effect on some of the most pressing issues of our time, from free speech to issues of gender, diversity, and politics. Analyze one of the most powerful forces in our modern world with support from award-winning scholars and researchers while developing the skills all employers want.
Public relations is all about connecting people—to information, organizations, and other people. In our PR program, you’ll learn how to convey the right message to the right audience at the right time. You’ll forge relationships built on ethics, trust, and transparency. And you’ll get hands-on experience gathering insights, thinking strategically, communicating persuasively, developing actionable plans, and proactively managing real-world client issues.