Want to tell stories that hold the powerful accountable? Create campaigns that benefit the environment? Study the media’s impact on culture? Help organizations reach new audiences? You can learn it all at the SOJC.
Explore undergraduate journalism and communication programs at the University of Oregon School of Journalism and Communication, including bachelor’s degrees in advertising, journalism, media studies, and public relations. Whether you want to create campaigns, report stories, study media’s role in society, or help organizations communicate with purpose, the SOJC can help you build the skills, portfolio, and professional network to get started.
Our advertising program is built for curious, creative problem-solvers who want to shape how brands, organizations, and ideas connect with people. As an advertising major, you’ll build skills in strategic communication, creative strategy, media planning, brand management, and campaign development.
This isn’t your parents’ journalism degree. As a journalism major at the SOJC, you’ll learn to report, write, produce, and tell ethical, accurate, and compelling stories across digital, audio, video, visual, and emerging media platforms. You’ll develop the skills to work with communities, hold the powerful accountable, find solutions, and inspire action.
As a media studies major, you’ll examine one of the most powerful forces shaping culture, politics, technology, and everyday life. With support from award-winning scholars and researchers, you’ll build flexible skills in research, analysis, critical thinking, collaboration, and media literacy, preparing you for a wide range of careers or graduate study.
Public relations is about connecting people to information, organizations, causes, and each other. As a public relations major, you’ll learn how to deliver the right message to the right audience at the right time through strategic communication, persuasive writing, campaign planning, media relations, and real-world client work.
Choose the Undergraduate Program That Fits Your Goals
Not sure which journalism or communication major is right for you? Use this guide to explore which SOJC undergraduate program best matches your interests.
If you are interested in... | Consider... |
|---|---|
Creative campaigns, brand strategy, media planning, and advertising ideas that move people | |
Reporting, writing, audio, video, visual storytelling, and holding the powerful accountable | |
Research, media literacy, culture, technology, politics, entertainment, and the role of media in society | |
Strategic communication, persuasive writing, reputation, media relations, campaigns, and client work |
Minors
As an SOJC major, you can choose one of our three SOJC minors below or from any of the 70+ other minors offered at UO.
Our three undergraduate minors—Science Communication, Game Studies, or Media Studies—are open to all UO undergrads. Each offers you a deep dive into topics that are increasingly relevant to jobs of all types across our society.
Game Studies Minor
Games—from blockbuster video games to independently developed board games—are now a major cultural and economic force. The SOJC’s new game studies minor will give you a foundation for exploring this vital interdisciplinary field, understanding how they fit into broader media ecosystems, and building the skills you need to get a communication job in this exciting field.
Learn About the Game Studies Minor
Media Studies Minor
Nearly any student would benefit from a media studies degree. Our minor for students outside the SOJC provides an overview of one of the most powerful forces in the world—media and mass communication. The program is flexible so you can weave it into your education in a way that works for you.
Learn About the Media Studies Minor
Science Communication Minor
Specialize in science communication! Open to students majoring in disciplines across the UO, this minor builds on more than a decade of undergraduate and graduate experiential courses in science and environmental communication. Take courses ranging from The Science of Science Communication to Living in Our Valley and The Science Story.