Public Relations Undergraduate Program

Student participating in a portfolio review

Bachelor's Degree in Public Relations

Public relations is all about connecting people—to information, organizations, and other people. You’ll learn how to convey the right message to the right audience at the right time and forge relationships built on ethics, trust, and transparency.

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Public Relations at the SOJC

Do you ask a lot of questions? Are you curious, a great listener, and tuned in to the world around you? If you’re passionate about connecting people and building relationships, public relations may be the ideal communication field for you. In our PR bachelor’s program, you’ll learn how to gather insights, think strategically, communicate persuasively, develop actionable plans, and proactively manage client issues.

Male student in public relations class

Allen Hall public relations students holding Cowbucker sign

Three Allen Hall public relations students posing


students in pr major
prsa-certified program
in oregon
years combined faculty industry experience
students involved in allen hall public relations


What You Can Do with a Public Relations Degree

Give voice to a social cause. Guide digital strategy for a global organization. Convey life-saving information in times of crisis. Every organization needs an ambassador—someone who can connect them with the right audiences. From small startups to large agencies, from nonprofits to multinational corporations, a degree in public relations can take you anywhere. See where a few of our alumni are now:

PR student group on Golden Gate Ducks trip

Build Your PR Skills in the Field

Get ready to flex your strategic muscles. Our students don’t just learn—they think, plan, create, and strategize in real-world settings. Build your portfolio as you:

Check out hands-on learning opportunities

Student Work for Real-World Clients

A row of PeaceHealth Rides bikes lined up


When the PeaceHealth Rides bike-share program launched, it needed to ramp up ridership quickly. Although environmentally friendly bike shares are booming in big cities across the nation, Eugene is the smallest community yet to invest in one. Analysts estimated that each bike would make less than one trip daily, casting doubt on the program’s long-term viability.

Allen Hall PR students giving out information about the PeaceHealth Rides program


To help get the word out, PeaceHealth and its partners, including the University of Oregon, tapped Allen Hall Public Relations, the SOJC’s student-run professional public relations agency. An AHPR team of students helped plan the launch event, led the PeaceHealth Rides social media effort, and generated traditional media coverage.

A female student being interviewed on camera in front of a PeaceHealth Rides bike


In its first month, PeaceHealth Rides more than tripled expectations. Over 3,700 riders took 21,700 trips, logging a total of nearly 28,000 miles. Media coverage has been overwhelmingly positive about the new program, and its future looks bright.


PRSA-Certified, PRSSA-Approved

We’ve got the only public relations program in Oregon that’s earned the Public Relations Society of America’s rigorous Certification in Education for Academic Programs in Public Relations. And many of our students participate in our Public Relations Student Society of America (PRSSA) chapter—recent winner of the national Star Chapter Award—to expand their networks, work on professional PR campaigns for real-world clients, and participate in the Bateman Case Study Competition.


Jenna Yuille Passalacqua speaking at a table into a microphone

“I wouldn’t trade my journalism and communication education for the world. It trained me to communicate clearly and effectively as an advocate and to think about policy and politics from a marketing and PR perspective in order to change people’s minds and make progress on an issue where messaging has proven so key.” 

—Jenna Passalacqua ’11, Experienced Associate, Guidehouse

Read About Jenna's Work to Prevent Gun Violence

Portfolio Reviews

A high-quality portfolio and honed interviewing skills are key to landing a job after graduation. That’s why we help our senior public relations students perfect both through formal portfolio reviews with PR pros in Portland and Eugene. Many students say their review experience with these industry professionals made all the difference when it came time to apply for jobs.


Autumn Shafer

Meet Autumn Shafer
Associate professor of Public Relations

As the lead communication strategist for the Healthy Oregon Project, SOJC associate professor Autumn Shafer plays an integral role in helping Oregonians better understand their risks. As a public interest communication researcher, she explores how public relations can help people lead better lives, from campaigns to track the spread of COVID-19 across the state to educating college students about sexual consent communication.

Learn About Autumn's Research

Jessica Lomelin ’08, Regional Communications Manager of Plan International, Head of Media and Communications for Equal Measures 2030

Where Our Alumni Are Now

When the next natural disaster strikes Asia, Jessica Lomelin ’08 will be ready. As regional communications manager for the global nonprofit Plan International, she advocates for children’s rights while building communication capacity to help the region weather humanitarian crises. Her public relations career has taken her around the world, from Seattle to Bangkok, Uganda, and Myanmar, where she also leads media and communication for the nonprofit Equal Measures 2030.

Read About Jessica's Work