Public Relations Undergraduate Program

Student participating in a portfolio review

Bachelor's Degree in Public Relations

Public relations is all about connecting people—to information, to organizations, and to other people. You’ll learn how to convey the right message to the right audience at the right time and forge relationships built on ethics, trust, and transparency.

Apply  |  Degree Requirements  |  Sample Schedules  |  Courses  |  Faculty and Staff  |  Scholarships and Funding  |  Internships  |  Visit Us

Apply »
Degree Requirements »
Sample Schedules »
Courses »
Faculty and Staff »
Scholarships and Funding »
Internships »
Visit Us »

Public Relations at the SOJC

Do you ask a lot of questions? Are you curious, a great listener, and tuned in to the world around you? If you’re passionate about connecting people and building relationships, public relations may be the ideal communication field for you. In our PR bachelor’s program, you’ll learn how to gather insights, think strategically, communicate persuasively, develop actionable plans, and proactively manage client issues.

Male student in public relations class

Allen Hall public relations students holding Cowbucker sign

Three Allen Hall public relations students posing

 

390+
students in pr major
1
prsa-certified program
in oregon
160+
years combined faculty industry experience
50+
students involved in allen hall public relations

 

What You Can Do with a Public Relations Degree

Give voice to a social cause. Guide digital strategy for a global organization. Convey life-saving information in times of crisis. Every organization needs an ambassador—someone who can connect them with the right audiences. From small startups to large agencies, from nonprofits to multinational corporations, a degree in public relations can take you anywhere. See where a few of our alumni are now:

 

PR student group on Golden Gate Ducks trip

Build Your PR Skills in the Field

Get ready to flex your strategic muscles. Our students don’t just learn—they think, plan, create, and strategize in real-world settings. Build your portfolio as you develop innovative campaigns for real clients in our student-run PR firm, or expand your network in the Public Relations Student Society of America. Our students travel the country to rub elbows with PR professionals, tour Silicon Valley agencies, and peek behind the scenes of high-profile communication departments at companies like Twitter and Google.

Check out hands-on learning opportunities

Student Work for Real-World Clients

A row of PeaceHealth Rides bikes lined up

Problem:

When the PeaceHealth Rides bike-share program launched this spring, it needed to ramp up ridership quickly. Although environmentally friendly bike shares are booming in big cities across the nation, Eugene is the smallest community yet to invest in one. Analysts estimated that each bike would make less than one trip daily, casting doubt on the program’s long-term viability.

Allen Hall PR students giving out information about the PeaceHealth Rides program

Solution:

To help get the word out, PeaceHealth and its partners, including the University of Oregon, tapped Allen Hall Public Relations, the SOJC’s student-run professional public relations agency. An AHPR team of students helped plan the launch event, led the PeaceHealth Rides social media effort, and generated traditional media coverage.

A female student being interviewed on camera in front of a PeaceHealth Rides bike

Results:

In its first month, PeaceHealth Rides more than tripled expectations. Over 3,700 riders took 21,700 trips, logging a total of nearly 28,000 miles. Media coverage has been overwhelmingly positive about the new program, and its future looks bright.

 

Jenna Yuille Passalacqua speaking at a table into a microphone

“I wouldn’t trade my journalism and communication education for the world. It trained me to communicate clearly and effectively as an advocate and to think about policy and politics from a marketing and PR perspective in order to change people’s minds and make progress on an issue where messaging has proven so key.” 

—Jenna Passalacqua ’11, Experienced Associate, Guidehouse

Read About Jenna's Work to Prevent Gun Violence

Assistant Professor Autumn Shafer

Meet Autumn Shafer
Assistant Professor of Public Relations

When Autumn Shafer was 8 years old, her family was homeless. One of the hardest things about that time, she recalls, was missing school—a safe haven where she was encouraged to learn. Today, education is still her passion, and her purpose is helping students learn, network, and succeed. As a public interest communication researcher, Autumn looks for ways to use public relations to help people, from spurring support for breast cancer research and mass transit to starting a national campaign to help college students communicate about sexual consent.

 

Jessica Lomelin ’08, Regional Communications Manager of Plan International, Head of Media and Communications for Equal Measures 2030

Where Our Alumni Are Now

When the next natural disaster strikes Asia, Jessica Lomelin ’08 will be ready. As regional communications manager for the global nonprofit Plan International, she advocates for children’s rights while building communication capacity to help the region weather humanitarian crises. Her public relations career has taken her around the world, from Seattle to Bangkok, Uganda, and Myanmar, where she also leads media and communication for the nonprofit Equal Measures 2030.

Read About Jessica's Work