Advertising and Brand Responsibility Master's Program News

Become a leader in socially responsible advertising with a Advertising and Brand Responsibility Master’s from the SOJC. You’ll acquire skills to create impactful, socially aware campaigns.
The Multicultural Advertising Intern Program connects SOJC students of multicultural backgrounds with paid internships, agency mentors, and real-world projects.
The SOJC Year in Review looks back at the achievements, activities, and aspirations of our community in 2024 and shares our unique impact on our students and the field.
Advertising and Brand Responsibility Master’s grad Bailey Smith studied the representation of women in sports media. Her findings revealed three ways supporters can elevate women in sports media.
Eleven new faculty at the SOJC bring skills and expertise in artificial intelligence, augmented and virtual reality, consumer behavior, health journalism, and sports writing and marketing.
Daniel Zweifach, an assistant professor of advertising at the SOJC, brings industry experience and an academic research background to his classroom.
Saima Kazmi, a new assistant professor of advertising at the SOJC, focuses on consumer psychology, effective messaging and strategic communication.
For her Advertising and Brand Responsibility Master’s capstone project, SOJC student Carmelli Hess wrote a guide on how brands can authentically represent the Latinx and Filipinx communities in campaigns.
Ahead of Deb Morrison’s induction into the One Club Educators Hall of Fame, her friends and colleagues share stories about what makes the advertising professor tick.
Designed for advertising majors but open to everyone, the class aims to develop inquisitiveness. Taught by award-winning professor David Koranda, the class has been replicated all over the country.