Advertising and Brand Responsibility Master's Program Student Work

Our students tackle challenging capstone projects, learn from industry-seasoned faculty, and gain hands-on experience to hone their skills and build their portfolios.

Bailey Smith playing lacrosse for UO
Advertising Student Aims to Elevate Women in Sports Media
Advertising and Brand Responsibility Master’s grad Bailey Smith studied the representation of women in sports media. Her findings revealed three ways supporters can elevate women in sports media.
How do we make an industry rooted in exclusivity, inclusive?
Note to Brands: Authentic Representation Matters
For her Advertising and Brand Responsibility Master’s capstone project, SOJC student Carmelli Hess wrote a guide on how brands can authentically represent the Latinx and Filipinx communities in campaigns.
three people pose outdoors while holding small black flags with yellow designs
Ad students learn the power of advocacy advertising
SOJC Professor of Practice David Ewald got help from his ad students to design the Hostage and Wrongful Detainee flag, giving them experience with advocacy advertising.
digital illustration of a black fist punching a stack of papers labeled education
Advertising master’s work pushes forward by pushing back
Leah Torrez’s master’s in advertising and brand responsibility capstone project is a culmination of her experience as a cutting-edge designer and person of color.
screen capture of Mavis Amanour
Getting in the Game
In her advertising and brand responsibility capstone video, filmmaker Kyla Morris ’23 tells the story of Mavis Amanor, a sports reporter blazing trails for Ghanaian women.
series of three subway posters featuring black and white photos of Ukrainian women with bright yellow and blue text
Making a Difference in Ukraine
Students impact the lives of Ukrainians through creative collaboration with nonprofits like Rescue Now, an organization dedicated to helping elders evacuate war-torn areas.