Academics

Forge Your Own Path

With a century-long legacy of academic excellence and an entrepreneurial faculty known for innovative work in emerging communication fields, the SOJC is a launching pad for the top minds in advertising, journalism, media research, and public relations. It’s also home away from home for a collaborative community of nearly 4,000 students who are learning new skills and putting them into practice. In and out of the classroom, we’ll foster the critical thinking and creativity you’ll need to succeed in your future career—no matter what path you choose.

Undergraduate Programs

Your journey starts as a pre-SOJC major. In your first year in Allen Hall on the Eugene campus, you’ll take Media Professions, where you’ll discover the abundance of careers in today’s thriving creative and media economy. You’ll learn the basics of digital storytelling in the innovative Gateway to Media course. And you’ll become an integral part of the tight-knit SOJC community. Then you’ll be ready to choose a concentration to fit your unique passions and goals. Can’t pick just one? Many of our students choose to double major.

 

500+
pre-SOJC majors
620+
advertising Majors
350+
journalism Majors
390+
Public Relations Majors
30+
Media Studies Students
180+
Graduate Students
A group of people with their backs to the camera walk along a river with a mountain scene at sunrise behind them
Science Communication Minor

Specialize in science communication! Sign up for our new undergraduate minor in science communication, open to students majoring in disciplines across the UO. This new program builds on more than a decade of undergraduate and graduate experiential courses in science and environmental communication.

Learn More About The Minor

Academic Support and Career Advising

Need some guidance? Our academic advisors are here for you. The SOJC Student Services Center is your one-stop shop for undergraduate academic advice and career-building tips. All undergrad SOJC students are welcome—even if you haven’t enrolled yet. Drop in to Student Services on the ground floor of Allen Hall or make an appointment to get on track to meet your goals.

Looking for graduate services or advising? Visit the Graduate Programs Office webpage to find the contacts for your program.

Get Academic Support

Student Work for Real-World Clients

A row of PeaceHealth Rides bikes lined up

Challenge:

When the PeaceHealth Rides bike-share program launched, it needed to ramp up ridership quickly. Although environmentally friendly bike shares are booming in big cities across the nation, Eugene is the smallest community yet to invest in one. Analysts estimated that each bike would make less than one trip daily, casting doubt on the program’s long-term viability.

Allen Hall PR students giving out information about the PeaceHealth Rides program

Solution:

To help get the word out, PeaceHealth and its partners, including the University of Oregon, tapped Allen Hall Public Relations, the SOJC’s student-run professional public relations agency. An AHPR team of students helped plan the launch event, led the PeaceHealth Rides social media effort, and generated traditional media coverage.

A female student being interviewed on camera in front of a PeaceHealth Rides bike

Results:

In its first month, PeaceHealth Rides more than tripled expectations. Over 3,700 riders took 21,700 trips, logging a total of nearly 28,000 miles. Media coverage has been overwhelmingly positive about the new program, and its future looks bright.

A row of PeaceHealth Rides bikes lined up

Challenge:

When the PeaceHealth Rides bike-share program launched, it needed to ramp up ridership quickly. Although environmentally friendly bike shares are booming in big cities across the nation, Eugene is the smallest community yet to invest in one. Analysts estimated that each bike would make less than one trip daily, casting doubt on the program’s long-term viability.

Allen Hall PR students giving out information about the PeaceHealth Rides program

Solution:

To help get the word out, PeaceHealth and its partners, including the University of Oregon, tapped Allen Hall Public Relations, the SOJC’s student-run professional public relations agency. An AHPR team of students helped plan the launch event, led the PeaceHealth Rides social media effort, and generated traditional media coverage.

A female student being interviewed on camera in front of a PeaceHealth Rides bike

Results:

In its first month, PeaceHealth Rides more than tripled expectations. Over 3,700 riders took 21,700 trips, logging a total of nearly 28,000 miles. Media coverage has been overwhelmingly positive about the new program, and its future looks bright.

 

A female student in waders standing in knee deep water fiming on a digital camera

Apply Your Skills in the Field

The hallmark of the SOJC experience is the professional practice students get in the field. We get out of the classroom to let students roll up their sleeves and learn by doing. From reporting trips around the globe to navigating the complexities of client work in student-run agencies, these real-life experiences will tip the scales in your favor when it’s time to find a job or pursue graduate work.

Explore Hands-On Learning Experiences

Meet David Markowitz
assistant professor of social media data analytics

David Markowitz studies what the data behind modern communication—from social media to apps—tells us about what people are thinking, feeling, and experiencing. Case in point: Ever wonder if people tell the truth on dating apps? Markowitz did the research to find out. Watch his Meet the Faculty video to learn what he's teaching students about the “breadcrumbs of digital activity” they’re leaving behind on social media.

Resources to Help You Succeed

We’re here to help! As a student, you’ll get access to the latest media-making gear in the Allen Hall J-Cage and the gear closet at SOJC Portland. Expert peer writing coaches are standing by at Writing Central to offer one-on-one help with your papers, articles, and news releases. And you’ll get access to state-of-the-art production equipment in our Experience Hub and Oregon Reality Lab. It’s all part of the SOJC student experience.

Paige Landsem

What Our Alumni Say

"The SOJC gave me so much solid training in academics and hands-on preparation for a career, and much of it has come into play in my post-graduation life. It’s sometimes funny to me what seemingly random moments from class or tidbits of knowledge from a professor pop into my mind and help me with a task at work."

—Paige Landsem ’12, Publicity Manager, The Rachael Ray Show

Read Paige's Profile

Learn and Live Together

Want to harness the power of media for good? If you’re a first-year student passionate about using your communication skills to change the world, join like-minded friends in our new Media and Social Action Academic Residential Community (ARC). You’ll live together, attend classes together, and take meaningful, real-world action together. You can also explore communication-related themes in a first-year interest group.

MEDIA & SOCIAl action arc