Advertising and Brand Responsibility Master’s Program Degree Requirements

Ready to become a master in advertising and brand responsibility? Here are the courses you’ll need to take and the requirements to complete the degree. To see what order most students take the courses, see the Sample Schedules page.

Minimum Requirements 

To graduate from the Advertising and Brand Responsibilty program, you’ll need:

46
total graduate credit
(500- or 600-level)
24
graded graduate credits
12
elective credits
3.00
cumulative UO gpa

Core Courses—All Students Complete

Everyone one in your cohort will take 46 credits during this one-year program. Take a look at a sample schedule to see when most students take each course.

codetitlecredits
J611Media & Society 4
J557Curiosity for Strategists 4
J560Advertising and Culture 4
J594Strategic Communication Research 4
J607Brand Responsibility Seminar 4

Terminal Project—All Students Complete

Your terminal project is where you get to put all you’ve learned during the year into action. You’ll need to register for at least 6 credits of J609 and get your faculty advisor’s approval. There are many ways to approach this capstone project. You could get an internship with a brand responsibility component. You could create a strategic brand responsibility advertising campaign, present a case study of a brand that successfully implemented a brand responsibility campaign, or conduct a comparative analysis of how different brands express the same responsible aspect, like diversity.


Electives—Complete 12+ Credits

You’ll need to choose at least three more graduate-level courses from the SOJC’s curriculum, including classes held in the Strategic Communication Master's program in Portland, to complete your degree. Here’s a sampling of elective courses you might choose from:

codetitlecredit
J510Interactive Media 4
J510Ideasmithing4
J512Strategic Social Media 4
J560Green Brand Strategy 4
J560Writing Design Concepts 4
J560Essentials of Brand Planning 4

Questions?

Need some guidance? Here are a few options:

  1. Download our graduate handbook for more details about program requirements and resources.
  2. Contact our graduate recruiter with questions about the program, the application process, and admission.

Once you’re admitted, you’ll be matched with a faculty advisor who will be your first point of contact for academic and career guidance. You’ll also choose a capstone advisor to assist with your terminal project.