Ready to become a master in advertising and brand responsibility? Here are the courses you’ll need to take and the requirements to complete the degree. To see what order most students take the courses, check out a sample schedule.

Minimum Requirements

To graduate from the Advertising and Brand Responsibility program, you’ll need:

Core Courses
All Students Complete

Everyone in your cohort will take these foundational courses during your three-term program:

• JCOM 557 Curiosity for Strategists 4 credits
• JCOM 594 Strategic Communication Research 4 credits
• JCOM 607 Brand Responsibility Seminar 12 credits
• JCOM 610 Design, Technology, and Culture 4 credits
• JCOM 611 Media & Society 4 credits

Terminal Project
All Students Complete 6+ Credits

Your terminal project is where you get to put all you’ve learned during the year into action. You’ll need to register for at least 6 credits of JCOM 609 and get your faculty advisor’s approval. There are many ways to approach this capstone project, and the Program Director will help you get an idea of the expectations.

See past Advertising and Brand Responsibility terminal projects in our Student Work feed.

Electives
Complete 12+ Credits

To complete your degree, you’ll need to choose at least three graduate-level electives from the SOJC’s curriculum, which can include classes in the Strategic Communication Master's program in Portland.

Here are some sample course electives you might choose from:

• JCOM 510 Ideasmithing 4 credits
• JCOM 510 Interactive Media 4 credits
• JCOM 512 Strategic Social Media 4 credits
• JCOM 560 Advertising and Culture 4 credits
• JCOM 560 Essentials of Brand Planning 4 credits
• JCOM 560 Green Brand Strategy 4 credits
• JCOM 560 Writing Design Concepts 4 credits

Questions?

Need some guidance? Here are a few options:

1. Download our graduate handbook for more details about program requirements and resources.
2. Contact our graduate recruiter with questions about the program, the application process, and admission.