In the SOJC 2021–24 Strategic Plan, approved March 2021, faculty and staff approved an updated mission as well as a new three-year vision and community values.
The UO School of Journalism and Communication is a community dedicated to excellence in learning, research, and creative projects. We are scholars, professionals, and students studying issues that champion freedom of expression, dialogue, and democracy in service to current and future generations.
While our Pacific Northwest home inspires our explorations of media, technology, and the human condition, our work at the undergraduate and graduate levels has global impact—researching, advocating for, and reporting on critical issues such as diversity and equity, the environment, and social and economic justice. Along the way, we facilitate relationships across media professions that promote public advocacy, social responsibility, transparency, and civic engagement.
By integrating theory and practice, we advance communication and media scholarship and prepare students to become professional storytellers, critical thinkers, thought leaders, and responsible citizens in a global society.
Come to Oregon; change the world.
SOJC Three-Year Vision
The UO School of Journalism and Communication excels as a professional and research program for forward-thinking, equity-minded, and diverse students who hone the skill sets necessary to succeed in our increasingly interconnected and multicultural democracy.
SOJC faculty and students advance knowledge through critical thinking and experiential learning. We inspire action for the public good by creating ethical, innovative, and effective stories and strategies.
We teach and mentor resilient, adaptable, and skilled future professionals and scholars who will shape media and creative industries and academia through cutting-edge knowledge and practice.
We seek to strengthen our connections with the people and professions that inspire our students to do ground-breaking work in the fields of advertising, journalism, media studies, and public relations.