Support People, Planet, and Profit

Our one-year master’s program is the first of its kind on the planet. Forward-thinking organizations recognize they have the responsibility and the resources to inspire social change and make a positive impact. And their brands need creative professionals to guide them with compassion, courage, authenticity, and transparency. We’ll help you become a leader in this global movement.

Are You A Good Fit?

You want to make the world a better place. You want to raise the bar for brand communication. And you want to work for an organization—or start one of your own—that’s committed to finding solutions to the world’s most pressing problems, from climate change to social inequality. Some communication background or education preferred.

Ghana Composting Ryan Lund

What You'll Learn

In our program, you’ll learn how to use strategic communication skills to guide strong brands committed to best practices in such areas as sustainability, privacy and data protection, social justice, and diversity. You’ll also learn how to:

• Define brand responsibility
• Recognize brands’ responsibilities to society beyond economics
• Analyze consumer concerns about societal issues
• Design effective brand responsibility strategies and campaigns
• Develop solutions that use critical, conceptual, and creative approaches

Fall Term

Media and Society (J611)

Strategic Communication Research (J594)

Curiosity for Strategists (J557)

Brand Responsibility Seminar (J607)

Winter Term

Advertising and Culture (J560)

Elective*

Brand Responsibility Seminar (J607)

Spring Term

Elective*

Elective*

Terminal Project (J609)

Brand Responsibility Seminar (J607)

Summer Term

Terminal Project (J609)

*Students select 14 credits of electives from the SOJC curriculum. Examples include Green Brand Strategy, Writing Design Concepts, Quantitative Methods, Qualitative Methods, Ideasmithing, and Interactive Media.

*See courses and descriptions

How to Find Us

Our full-time residential program offers classes at the University of Oregon campus in Eugene.

Get Answers

Contact Kim Sheehan, program director, or fill out our request form to learn more or set up a personal tour.

Ready to Apply?

Our 2018 cohort is full, but we are accepting applications for fall 2019. The deadline to apply is February 15, 2019.

Meet Our Faculty

Deb Morrison

Deborah Morrison

Advertising Area Director, Carolyn Silva Chambers Distinguished Professor of Advertising

331 Allen Hall
541-346-1797
debmor@uoregon.edu

Sheehan Kim

Kim Sheehan

Professor, Honors Program Coordinator, Director of Advertising and Brand Responsibility

207 Allen Hall
541-346-2088
ksheehan@uoregon.edu

Troy Elias

Troy Elias

Assistant Professor

233 Allen Hall
541-346-2020
telias@uoregon.edu

Dave Koranda

David Koranda

Senior Instructor II

310 Allen Hall
541-346-3754
dkoranda@uoregon.edu

Chris Chavez

Christopher Chávez

Director of the Doctoral Program, Associate Professor

330 Allen Hall
541-346-9141
cchavez4@uoregon.edu

Tom McDonnell

Instructor

145 Franklin Building
541-346-2087
tomm@uoregon.edu

Steven Asbury

Steven Asbury

Instructor

323 Allen Hall
541-346-6621
sasbury@uoregon.edu

Senyo Ofori-Parku

Sylvester Senyo Ofori-Parku

Assistant Professor, Advertising

141 Franklin Building
541-346-2338

Where the Jobs Are

According to faculty research, more than 80 percent of people working in advertising believe brands have a responsibility to better society. Here are just a few of the agencies and brands looking for advertising professionals with a background in—and passion for—socially conscious brand work.

Companies University of Oregon School of Journalism and Communication works with

Who to Contact

Sheehan Kim

Kim Sheehan

Professor, Honors Program Coordinator, Director of Advertising and Brand Responsibility

207 Allen Hall
541-346-2088
ksheehan@uoregon.edu

Piper Menke

Piper Menke

Graduate Student Services Manager and Recruiter

343 White Stag Block
503-412-3706
pmenke@uoregon.edu