Advertising and Brand Resonsibility Program Faculty and Staff

Steven Asbury

Associate Teaching Professor
Phone: 541-346-3546
Office: 311A Allen Hall
City: Eugene

Amy Boutell

Director of Graduate Affairs & Student Experience
Phone: 541-346-6304
Office: 214C Allen Hall
City: Eugene

Christopher Chávez

Carolyn Silva Chambers Distinguished Professor of Advertising
Director, Center for Latina/o and Latin American Studies
Affiliated Departments: IRES, Latin American Studies, Latinx
Phone: 541-346-9141
Office: 207 Allen Hall
City: Eugene
Research Interests: Advertising, TV Commercials, Communication Theory, Persuasive Communication, Cultural Studies, Gender and Race In Media, Media and Diversity, Popular Culture, Media Studies and Globalization

Alex Segrè Cohen

Assistant Professor of Science and Risk Communication
Office: 209 Allen Hall
City: Eugene

Slavka Eberhart-Garah

Pro Tem Instructor
Office: 223 Allen Hall
City: Eugene

Troy Elias

Associate Professor
Director, Advertising and Brand Responsibility Master’s Program; UO Associate Vice Provost for Diversity and Inclusion
Phone: 541-346-2020
Office: 1F Johnson Hall
City: Eugene

David Ewald

Professor of Practice
Office: 1715 Franklin Blvd., Room 155
City: Eugene
Research Interests: Design, Brand Responsibility, Advertising, Technology, Ethics

Saima Kazmi

Assistant Professor of Advertising
Phone: 541-346-3759
Office: 1715 Franklin Blvd., Room 149
City: Eugene
Research Interests: consumer psychology and behavior, persuasion theory, sustainability, consumer decision making, socially responsible advertising

Hayoung Sally Lim

Assistant Professor of Advertising and Brand Responsibility
Office: 236 Allen Hall
City: Eugene
Research Interests: AI in Advertising, Responsible AI communication, Consumer Research, Corporate Social Communication (CSR/CSA/CRM/Brand Activism), Brand Crisis Communication

Annie McVay

Graduate Programs Specialist
Phone: 541-346-3394
Office: 219 Allen Hall
City: Eugene

Deb Morrison

Distinguished Professor of Advertising
Associate Dean for Undergraduate Affairs
Phone: 541-346-1797
Office: 215 Allen Hall
City: Eugene

S. Senyo Ofori-Parku

Associate Professor
Affiliated Departments: African Studies
Phone: 541-346-2338
Office: 327 Allen Hall
City: Eugene

Kym Rohman

Assistant Teaching Professor of Advertising and Design
Office: 309C Allen Hall
City: Eugene

Autumn Shafer

Associate Professor
Phone: 541-346-7641
Office: 311C Allen Hall
City: Eugene
Research Interests: Health Promotion

Christine Wise

Professor of Practice
Director, Advertising Program
Phone: 541-346-3832
Office: 238 Allen Hall
City: Eugene
Research Interests: Creative effectiveness, sports and brand fandom, activating brand purpose, high-value membership/loyalty programs

Daniel Zweifach

Assistant Professor of Advertising
Office: 1715 Franklin Blvd., Room 143
City: Eugene
Research Interests: Advertising & Emerging Technologies, Transmedia Storytelling, Digital & Social Media Marketing Strategies, Film & Media Advertising, Diversity & Representation in Advertising, Corporate Social Responsibility, Fan Cultures, AI