The Multicultural Advertising Intern Program connects SOJC students of multicultural backgrounds with paid internships, agency mentors, and real-world projects.

The SOJC Year in Review looks back at the achievements, activities, and aspirations of our community in 2024 and shares our unique impact on our students and the field.

SOJC alum Jack Jensen ’09, a former UO high jumper, says his love of sports and journalism inspired him to start his own sports agency. The Rec League works with brands, artists, and athletes.

Advertising and Brand Responsibility Master’s grad Bailey Smith studied the representation of women in sports media. Her findings revealed three ways supporters can elevate women in sports media.

The SOJC’s new game studies minor gives students a deep understanding of how games fit into media professions like journalism, PR, advertising, and media studies.

Eleven new faculty at the SOJC bring skills and expertise in artificial intelligence, augmented and virtual reality, consumer behavior, health journalism, and sports writing and marketing.

Christine Wise, an SOJC professor of practice and advertising area director, is a devoted sports fan who researches fan engagement. She’s worked for several professional and college teams.

“One Cool Story” is a student-created podcast that features interviews with students, alumni, faculty and staff about college, careers, our community and interesting stories.

Daniel Zweifach, an assistant professor of advertising at the SOJC, brings industry experience and an academic research background to his classroom.

“One Cool Story: Tales from the University of Oregon’s School of Journalism and Communication,” is a new podcast featuring students, faculty, alumni and staff from the SOJC.