Study Finds Solutions Journalism Can Spur Climate Action
News stories that empower readers to see their own role in solutions to big problems like climate change are more inclined to take action, a new study by SOJC researchers has found.
Why SOJC
SOJC Researchers Study Best Ways to Explain Risks
SOJC associate professors Jesse Abdenour and Autumn Shafer found that personal stories combined with scientific information can inspire parent trust to reduce the risk of concussions in kids.
SOJC’s Curricula, Hands-On Learning Lauded in E&P Story
The new SOJC curricula gives students experiences more reflective of the changing landscape of journalism, advertising, public relations, and media studies, according to an article in Editor & Publisher.
Advertising Alum Lands Job in Sustainable Fashion
Catie Foley ’24, an Advertising and Brand Responsibility Master’s alum, landed her dream job at Reformation, a Los Angeles-based sustainable clothing and accessory company.
New SOJC Game Studies Minor Growing in Popularity
The SOJC game studies minor, launched fall term, gives students the opportunity to explore the design, impact, and potential of games. It also examines the cultural, social, and economic aspects of games.
Professor Wants You to Visualize Street Redesign with AR
Danny Pimentel, assistant professor of immersive psychology, received an Incubating Interdisciplinary Initiative grant to begin developing customizable augmented reality (AR) tools for street redesign.
Become a Leader in Socially Responsible Advertising
Become a leader in socially responsible advertising with a Advertising and Brand Responsibility Master’s from the SOJC. You’ll acquire skills to create impactful, socially aware campaigns.
Meme Culture: How User-Generated Content Sells Stuff
For his media studies capstone project, SOJC student Keegan Pond examined how marketers rely on celebrities and meme culture to sell products.
Love of Journalism Led Alum to Found a Sports Agency
SOJC alum Jack Jensen ’09, a former UO high jumper, says his love of sports and journalism inspired him to start his own sports agency. The Rec League works with brands, artists, and athletes.
Advertising Student Aims to Elevate Women in Sports Media
Advertising and Brand Responsibility Master’s grad Bailey Smith studied the representation of women in sports media. Her findings revealed three ways supporters can elevate women in sports media.