Ascend Magazine Takes Sports Journalism to New Heights
SOJC students learn how to be professional sports writers as they travel the country interviewing athletes for a new gorgeous print publication that rivals professional magazines.
Sports Communication
Oregon Accelerator Students’ NIL Work Featured on OPB
Through the student-run organization Oregon Accelerator, students from the SOJC and Lundquist College of Business help athletes by creating content for their name, image, and likeness (NIL) deals.
SOJC Journalism Student Covers Soccer Match in Ghana
Kalani Chai-Andrade ’25, who double majored in journalism and cinema studies, covered a President’s Cup match between Accra Hearts of Oak and Asante Kotoko while interning as a photojournalist in Ghana.
SOJC Alum and Instructor Wins Emmy for Olympics Coverage
Paul Swangard ’90, a broadcast journalism alum, has won an Emmy for NBC’s coverage of the Paris Olympics. Swangard is also an SOJC instructor of advertising and sport brand strategy.
5 Questions: Meet Sports PR Standout Sarah Ortiz
Sarah Ortiz, a public relations major at the University of Oregon, has built extensive experience in sports PR with the UO Athletic Department and the Eugene Emeralds.
Podcast: SOJC Alum on Working at the Big Ten Championship
Keely McMahon ’23, an SOJC advertising alum, is featured on the “This Is Oregon” podcast. She talks about working the 2024 Big Ten Football Championship for the Deutsch advertising agency.
SOJC Students Win Hearst Student Journalism Awards
Eden McCall ’24 won first place in the 2024-2025 Hearst Journalism Awards Multimedia: Digital News category, and Ana Narayan '26 won second place in the Sports Writing category.
From the West Wing to the Soccer Field, Alum Is Having a Ball
Portland Timbers CEO Heather Davis ’98 reflects on how her time at the SOJC has helped her throughout her career, from the Oval Office and law school to the NFL.
From Journalism Major to Award-Winning Sports Media Producer
Sam Katzman ’15 was editor of FLUX magazine while at the SOJC. Now the Emmy and Webby winner makes videos for Travis Kelce.
Ad Instructor Talks About Baseball Fever in Japan
As the Dodgers play the Cubs in Tokyo, Paul Swangard, SOJC instructor of brand strategy and advertising, talks to San Francisco’s KCBS radio about the popularity of baseball in Japan.