Through the student-run organization Oregon Accelerator, students from the SOJC and Lundquist College of Business help athletes by creating content for their name, image, and likeness (NIL) deals.

Kalani Chai-Andrade ’25, who double majored in journalism and cinema studies, covered a President’s Cup match between Accra Hearts of Oak and Asante Kotoko while interning as a photojournalist in Ghana.

Paul Swangard ’90, a broadcast journalism alum, has won an Emmy for NBC’s coverage of the Paris Olympics. Swangard is also an SOJC instructor of advertising and sport brand strategy.

Keely McMahon ’23, an SOJC advertising alum, is featured on the “This Is Oregon” podcast. She talks about working the 2024 Big Ten Football Championship for the Deutsch advertising agency.

Eden McCall ’24 won first place in the 2024-2025 Hearst Journalism Awards Multimedia: Digital News category, and Ana Narayan '26 won second place in the Sports Writing category.

As the Dodgers play the Cubs in Tokyo, Paul Swangard, SOJC instructor of brand strategy and advertising, talks to San Francisco’s KCBS radio about the popularity of baseball in Japan.