Sports Communication
SOJC student advertising agency’s Title IX campaign takes flight
To celebrate Title IX turning 50, Allen Hall Advertising launched “Go Do Anything,” a campaign that shares the stories of UO’s past and present women athletes.
Jackie Gutierrez ’21 on scoring goals in sports journalism
A lifelong fan of “the beautiful game,” Jackie Gutierrez parlayed her SOJC Journalism Master’s degree into a website that covers women’s soccer at the highest level.
Alumni profile: Beth Maiman's interest in sports journalism led her to the Emmys
Maiman's experience at the SOJC, including as the sports editor for the Daily Emerald, led her to an Emmy just two years after graduation.
Sabrina Ionescu builds her brand as an SOJC master's student
Oregon women’s basketball and WNBA standout Sabrina Ionescu has harnessed her master’s degree in advertising and brand responsibility to build her personal brand.
Track class gives students real-world sports journalism experience
Story by Becky Hoag
Julie DiCaro encourages SOJC women in sports media to stand up for each other
Story by Linden Moore
On Friday, May 12, the University of Oregon student chapter of the Association for Women in Sports Media (AWSM) hosted sports radio host and columnist Julie DiCaro. The Chicago-based sports journalist gave a public talk at the SOJC inspiring women to work together and feel confident in the sports media landscape.
Student profile: Kylee O’Connor was born to be a sports reporter
Story and photos by Aaron Weintraub
Kylee O’Connor’s planner appears to defy logic. In the beginning, she tried to color-code all of her responsibilities, but she didn’t have the time to keep up with that.