Alumni profile: Brock Kirby's rising star in advertising
Advertising rockstar Brock Kirby garnered several honors during his early career. Now he’s calling his own shots as a freelance copywriter for major brands like Squarespace and Google.
Advertising Undergrad
Advertising students seek internships, adventure in New York City
Story by Andra Brichacek
There are few places that evoke the aura of advertising industry success like New York City. To soak it all in and learn from top industry experts, 108 UO School of Journalism and Communication students are headed to the Big Apple this week for the school's annual NYC Experience trip.
Allen Hall Advertising’s Reset the Code campaign
Allen Hall Advertising launches Reset the Code, a campus campaign aimed at creating positive change in the face of discrimination, hate and fear.
“Numb in America” video nominated for a college Emmy award
“Numb In America,” a student-created short film about American gun violence in schools, earns the filmmakers a college Emmy nomination.
Insights and Analytics Lab gives ad students in-demand skills
Story and video by Jackson Dulzo
Like most industries these days, advertising can’t get enough of analytics and big data. Thanks to constantly improving software, ad agencies are now able to collect mountains of user info on every view of every ad, page and video out there. What they still need, however, are people with the skills to derive meaningful insights from all that information.
Professor Deb Morrison takes her climate change communication ideas to Sweden
Story by Aaron Weintraub