Story by Andra Brichacek
There are few places that evoke the aura of advertising industry success like New York City. To soak it all in and learn from top industry experts, 108 UO School of Journalism and Communication students are headed to the Big Apple this week for the school's annual NYC Experience trip.
Story and video by Jackson Dulzo
Like most industries these days, advertising can’t get enough of analytics and big data. Thanks to constantly improving software, ad agencies are now able to collect mountains of user info on every view of every ad, page and video out there. What they still need, however, are people with the skills to derive meaningful insights from all that information.
