Advertising Undergrad
Allen Hall Advertising’s Reset the Code campaign
Allen Hall Advertising launches Reset the Code, a campus campaign aimed at creating positive change in the face of discrimination, hate and fear.
“Numb in America” video nominated for a college Emmy award
“Numb In America,” a student-created short film about American gun violence in schools, earns the filmmakers a college Emmy nomination.
Insights and Analytics Lab gives ad students in-demand skills
Story and video by Jackson Dulzo
Like most industries these days, advertising can’t get enough of analytics and big data. Thanks to constantly improving software, ad agencies are now able to collect mountains of user info on every view of every ad, page and video out there. What they still need, however, are people with the skills to derive meaningful insights from all that information.
Professor Deb Morrison takes her climate change communication ideas to Sweden
Story by Aaron Weintraub
Tweets of wisdom from the SOJC’s Creative Strategist course
Story by Margaret Connors
Photos by Polly Irungu
Graphics by Karly DeWees
I vividly remember taking The Creative Strategist my first year as a declared advertising major. I’d heard so much about it from other students, but I still didn’t know quite what to expect. Everyone who had taken it seemed to have a different outlook, a different side to the story about the class. But all their perspectives had one thing in common: sheer excitement and fervency about taking their first steps into the intensive upper-division courses in the SOJC.
#ResettheCode: Allen Hall Advertising calls for inclusion with immersive campaign
Student-led advertising agency launches Reset the Code to create positive change in the face of discrimination, hate and fear.
Grad profile: Taylor Wilder follows her bliss
Taylor Wilder’s lens has captured pitches, pucks, pools and punts around the planet. Mentorship at the SOJC gave her the skills to succeed.
Featured Student Work: Combined Culture’s “Am I Next?”
SOJC student group Combined Culture confronts the murders of Alton Sterling, Philando Castile and Trayvon Martin in this powerful piece combining videography and thought-provoking narration.