What You'll Learn
Our students walk away with the critical thinking, analysis, and practical skills to create and execute content strategies that get real results. Our 48-credit curriculum covers research, planning, management, finance, social media, and more.
Our courses are designed for working professionals. We offer them on evenings and weekends. Most students complete the program in two academic years (six 10-week terms), but you can negotiate a pace that works for you. The grid below shows when we offer required courses.
Mass Communication and Society (4): An introduction to graduate study in communication, with an emphasis on the major intellectual traditions and enduring issues in the field of strategic communication.
Foundations of Strategic Communication (4): This class offers students the opportunity to reflect on current communication in the workplace and to improve future communication skills.
Finance for Strategic Communication (2): This course focuses on the core basics of financial statements and their application for anyone working in public relations, advertising, marketing, and corporate communication.
Strategic Communication Research Methods (4): This is a practical, real-world research course, designed to give students methodological skills that can be applied directly in the workplace.
Introduction to Strategic Communication Marketing (4): This course approaches the practice of marketing from the perspective of the general manager.
Strategic Communication Research and Planning (4): This course focuses on the principles of research for the strategic management of communications programs and campaigns.
Strategic Marketing Communication (4): Explores the use of creative conceptual thinking as part of the strategic basis in successful communication campaigns.
Project Management and Planning (2): Explores problems and specialized skills needed in strategic communication management. Examples include crisis communication, creativity in business, corporate social responsibility.
Creativity in Strategic Communication (4): Explores the use of creative conceptual thinking as part of the strategic basis in successful communication campaigns.
Strategic Communication Management (4): Students will learn the essential elements of managing and leading groups and organizations.
Terminal Project (3)
Terminal Project (3)
Elective courses are offered each term and topics vary based on student interest and market demands. Recently offered topics include:
Crisis Communication: This course prepares students to guide an organization through a critical crisis by mastering the foundational principles of crisis communication.
Political Communications: This course examines how political messages are produced and transmitted. Students study messaging produced by political communicators and how the recipients of these political messages are affected.
Corporate Social Responsibility: This course provides students with a deep understanding of CSR and related concepts such as sustainability, corporate citizenship and corporate social advocacy.
Strategic Social Media: This course is designed to help students understand the “why?” and “when?” of social media for the purpose of meeting organizational goals and objectives, building relationships and demonstrating success.
Building Strong Brands – Strategy to Creative: This hands-on interactive course gives students the foundational tools to bridge the gap between business and creative, left-brain and right-brain, technical and intuitive.
Design for Strategic Communication: This hands-on course will provide students with the skills to design memorable, meaningful and ethical communications for a given message, audience and medium through the utilization of print, digital and social media platforms.
Tuition for Oregon residents is approximately $37,250. Nonresidents and international student tuition is approximately $53,000. Our program is eligible for federal financial aid and the G.I. Bill.
Where We’re Located
Strategic Communication graduate program classes meet evenings and weekends at the University of Oregon Portland Campus, located at Northwest Couch and Naito Parkway.
Are You a Good Fit?
Most of our students are midcareer professionals in public relations, advertising, marketing, corporate communications, or related fields. But we also accept applicants with less experience who show talent, potential, and interest in content strategy. If you’re a critical thinker who wants to use communication to better your company, your community, or your world, we want to meet you.
Start Your Journey Here
Join us for one of our monthly information sessions or schedule a personalized visit.