Daniel Pimentel is an Assistant Professor of Immersive Media Psychology at the School of Journalism and Communication in Portland. Daniel’s research primarily focuses on cross-reality (XR) media platforms: virtual reality (VR), augmented reality (AR), and mixed reality (MR). Specifically, he conducts experimental research examining how XR storytelling experiences can contribute to prosocial attitude and behavior change across various contexts, including climate action, wildlife conservation, and mental/physical well-being. His XR projects and prototypes have been funded by the National Association of Broadcasters (NAB), Thompson Earth Systems Institute (TESI), and the Sea Turtle Conservancy (STC). His work has also been featured in peer-reviewed journals such as New Media and Society, and reputed technology conferences such as Computer-Human Interaction in Play (CHIPLAY), the Institute of Electrical and Electronics Engineers’ Games, Entertainment and Media (IEEE GEM), and IEEE VR. Daniel also carries several years of XR industry serving as a researcher at various technology companies, including Magic Leap, XR Americas (New York), and Yellow Wood Immersive Media (Miami). Daniel is a proud McKnight Doctoral fellow and member of the Edward A. Bouchet Graduate Honor Society.