Yearbook 2021 | Student Success and Hands-On Learning

Student Success & Hands-On Learning

2021 UO SCHOOL OF JOURNALISM AND COMMUNICATION YEARBOOK

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2021 UO SCHOOL OF JOURNALISM AND COMMUNICATION YEARBOOK

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The pandemic meant more virtual one-on-ones with faculty members, socially distanced labs in Allen Hall and at SOJC Portland, and remote internships. But our students still learned by doing. They developed campaigns for real-world clients. They covered stories that matter and created competitive portfolio pieces. They made industry connections that led to internships and jobs. It’s this hands-on learning—in the field and over Zoom—that helps them become the confident, collaborative professionals employers want to hire.

37%
PARTICIPATED IN STUDENT GROUPS
50%
had at least one internship
29%
worked for a student publication
12%
participated in a competition

Students Find Their Passions, Purpose, and People at SOJC

Great communicators have the power to succeed in any career. At the SOJC, students learn how to educate and engage audiences, create and promote brands, build and nurture communities, conduct and unpack research, and make an impact on the world. But that’s only the beginning. They also align their unique strengths and interests, build transferrable skills for a changing economy, get hands-on experience in the field, and join a community that supports them every step of the way.

Professional Sports Communication Experience on the World Stage

We’re taking advantage of the UO’s legacy as an athletics powerhouse and the 2022 World Athletics Championships to give SOJC students unparalleled opportunities to get real-world experience in the sports communication field.

Autzen Stadium at twilight

Student Collaborative Supports Student-Athlete Marketing

College athletics has entered a new era: Student-athletes can now make money off their names, images, and likenesses (NIL), according to new NCAA rules. But not every athlete knows how to make the most of these opportunities. So the SOJC is joining forces with the Lundquist College of Business’s Warsaw Sports Marketing Center to launch the Oregon Accelerator, a first-of-its-kind, full-service, student-led marketing and branding collective to support UO athletes.

EXPLORE THE ACCELERATOR

aerial view of Hayward Field

SOJC Providing Hosting and Content During World Athletics Championships

When tens of thousands of track and field athletes, spectators, and media descend on the University of Oregon for the 2022 World Athletics Championships this summer, SOJC students and faculty will be part of the story. Through a partnership with World Athletics Production, we’ll be hosting international broadcasters and news agencies at Allen Hall during the event. And SOJC students, guided by faculty and alumni, will create assets, story packages, and a Virtual Media Zone for media from around the globe.

GET READY FOR THE WORLDS

Autzen Stadium at twilight

Student Collaborative Supports Student-Athlete Marketing

College athletics has entered a new era: Student-athletes can now make money off their names, images, and likenesses (NIL), according to new NCAA rules. But not every athlete knows how to make the most of these opportunities. So the SOJC is joining forces with the Lundquist College of Business’s Warsaw Sports Marketing Center to launch the Oregon Accelerator, a first-of-its-kind, full-service, student-led marketing and branding collective to support UO athletes.

EXPLORE THE ACCELERATOR

aerial view of Hayward Field

SOJC Providing Hosting and Content During World Athletics Championships

When tens of thousands of track and field athletes, spectators, and media descend on the University of Oregon for the 2022 World Athletics Championships this summer, SOJC students and faculty will be part of the story. Through a partnership with World Athletics Production, we’ll be hosting international broadcasters and news agencies at Allen Hall during the event. And SOJC students, guided by faculty and alumni, will create assets, story packages, and a Virtual Media Zone for media from around the globe.

GET READY FOR THE WORLDS

Students Make an Impact on the Real World

Our students don’t just learn. They think, plan, create, and strategize in real-world settings.

A hand reaching toward several trophies sitting on a dresser

Strategic Communication Master’s Students Win National Prize

For the second year in a row, Strategic Communication Master’s students won the national Arthur W. Page Society’s Jack Koten Page Principles Case Study Competition Grand Prize in corporate communications. This year’s winning team analyzed Delta Air Lines’ decision to place travelers who refused to wear masks on a no-fly list.

See Their Work

The Visa Economic Empowerment Institute's website is shown on the monitor of a laptop in an office setting

Visa Implements Brand Strategy Created by SOJC Public Relations Students

Collaborating with the C-suite of a major company as a college senior might sound like a dream—albeit a daunting one—but five students in the SOJC’s public relations program did just that, building a multipronged brand strategy for the Visa Economic Empowerment Institute (VEEI) as part of their capstone course.

Go Behind The Scenes

Hanin Najjar stands against a red door

UO Students Launch Inclusive Media Company

Hanin Najjar became a journalist because she wanted to tell stories of marginalized communities. When her summer plans to intern in New York fell apart due to COVID, she co-founded her own inclusive media company. Run by Gen Z women and nonbinary people of color, Parachute Media has grown to include over 70 contributors, including current SOJC students and recent alumni.

MEET THE EDITOR-IN-CHIEF

A hand reaching toward several trophies sitting on a dresser

Strategic Communication Master’s Students Win National Prize

For the second year in a row, Strategic Communication Master’s students won the national Arthur W. Page Society’s Jack Koten Page Principles Case Study Competition Grand Prize in corporate communications. This year’s winning team analyzed Delta Air Lines’ decision to place travelers who refused to wear masks on a no-fly list.

See Their Work

The Visa Economic Empowerment Institute's website is shown on the monitor of a laptop in an office setting

Visa Implements Brand Strategy Created by SOJC Public Relations Students

Collaborating with the C-suite of a major company as a college senior might sound like a dream—albeit a daunting one—but five students in the SOJC’s public relations program did just that, building a multipronged brand strategy for the Visa Economic Empowerment Institute (VEEI) as part of their capstone course.

Go Behind The Scenes

Hanin Najjar stands against a red door

UO Students Launch Inclusive Media Company

Hanin Najjar became a journalist because she wanted to tell stories of marginalized communities. When her summer plans to intern in New York fell apart due to COVID, she co-founded her own inclusive media company. Run by Gen Z women and nonbinary people of color, Parachute Media has grown to include over 70 contributors, including current SOJC students and recent alumni.

MEET THE EDITOR-IN-CHIEF

Two Student Publications You Should Be Reading Right Now

cover of the 2021 issue of Flux magazine

Flux Wins Multiple Awards for 2021 Issue

During its 27 years, the SOJC’s student-run print magazine Flux has won more than 300 national awards. This year, the Flux team told stories of resilience in the face of uncertainty, covering the state’s devastating fires, potential police alternatives in Eugene, and transgender participation in sports. So far the 2021 issue has won five AEJMC awards and seven Associated Collegiate Press awards, including a Pacemaker—the competition’s top prize—and the Ernie Pyle Human-Interest Profile Award.

Read Flux 2021

birthday cake with candles and OR written on the top surrounded by confetti

OR Magazine Celebrates 10 Years

In the 10th edition of OR Magazine—the first student-run digital publication designed for the iPad—student writers, photographers, videographers, and designers explored themes of nostalgia, community, connection, and progress. Industry leaders have recognized the publication again and again for its compelling combinations of solid writing, photography, video, and interactivity.

Check Out OR Magazine

cover of the 2021 issue of Flux magazine

Flux Wins Multiple Awards for 2021 Issue

During its 27 years, the SOJC’s student-run print magazine Flux has won more than 300 national awards. This year, the Flux team told stories of resilience in the face of uncertainty, covering the state’s devastating fires, potential police alternatives in Eugene, and transgender participation in sports. So far the 2021 issue has won five AEJMC awards and seven Associated Collegiate Press awards, including a Pacemaker—the competition’s top prize—and the Ernie Pyle Human-Interest Profile Award.

Read Flux 2021

birthday cake with candles and OR written on the top surrounded by confetti

OR Magazine Celebrates 10 Years

In the 10th edition of OR Magazine—the first student-run digital publication designed for the iPad—student writers, photographers, videographers, and designers explored themes of nostalgia, community, connection, and progress. Industry leaders have recognized the publication again and again for its compelling combinations of solid writing, photography, video, and interactivity.

Check Out OR Magazine

Documentary Students Work with Emmy- and Oscar-Winning Filmmakers

Students in Oscar- and Emmy-winning documentary and film studies professor and Jon Anderson Chair Mitchell Block’s class undoubtedly benefit from his decades of experience. They also get access to his industry connections, like Emmy-winning and two-time Oscar-nominated documentary filmmaker Rebecca Cammisa.

WHEN ZOOM IS A GOOD THING

2021 Snowden intern Jeremy Williams poses with a large reporter duck sculpture and the RG media sign
Snowden Interns Get A1 Stories and Job Offers

Charles Snowden Program for Excellence in Journalism interns snagged front-page stories across the state this summer, covering everything from using insects as food to critical race theory and the effects of the latest mask mandate. They also received on-the-job training in ethics and community journalism. Since 1998, the program has funded more than 300 interns, and more than 80 percent of Snowdens land media jobs after graduation.

Support Our Interns

dramatically lit photo of a prison cell block
SOJC Video Team Brings Awareness to Harsh Juvenile Sentencing

Associate professor Ed Madison's team of SOJC students and alumni developed the Public Plea podcast and documentary series with Oregon Public Broadcasting to explore inequities in the nation’s judicial system that drive incarceration rates in communities of color.

Delve into Their Work

Explore #LifeasaJStudent

See the world through the eyes of SOJC students as they chronicle their journeys to far-flung places around the globe, network with top professionals in the industry, and share their most impactful fieldwork.

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Student Success & Hands-On Learning
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