Eleven new faculty at the SOJC bring skills and expertise in artificial intelligence, augmented and virtual reality, consumer behavior, health journalism, and sports writing and marketing.
With an Immersive Media Communication Master’s from the SOJC, you’ll be ready to use AR, VR and XR in public relations, brand strategy, marketing or advertising.
Priya Sage, a student veteran at the SOJC, is pursuing master’s degrees in strategic communication and immersive media communication to solve complex problems.
SOJC’s Immersive Media Communication Master’s degree is the first of its kind in the nation to focus on using virtual, augmented, and extended reality through a strategic communication lens.
SOJC researcher Daniel Pimentel says the metaverse offers an interactive visual experience that can make seemingly distant threats, like climate change, feel close and personally relevant.
Snap AR Scholars, a student-led agency made up of designers and researchers, created an augmented reality storytelling experience to promote the nonprofit Hope for Haiti while building job skills.
Immersive Media Communication Master’s faculty answer questions about our new online program, from the logistics of taking virtual classes to the jobs you can get with this one-of-a-kind degree.
Strategic Communication Master’s student Collin Pullum’s capstone project is a communication plan detailing immersive experiences that ethically consider the backgrounds of marginalized populations.
Immersive Media Communication Master’s director Donna Davis explains why PR professionals should understand tools like augmented and virtual reality and how they can use them in their work.