Storytelling in the Metaverse Can Spur People to Act
SOJC researcher Daniel Pimentel says the metaverse offers an interactive visual experience that can make seemingly distant threats, like climate change, feel close and personally relevant.
Immersive Media
Spreading Ideas with Augmented Reality Storytelling
Snap AR Scholars, a student-led agency made up of designers and researchers, created an augmented reality storytelling experience to promote the nonprofit Hope for Haiti while building job skills.
What is a master’s in immersive media communication?
Immersive Media Communication Master’s faculty answer questions about our new online program, from the logistics of taking virtual classes to the jobs you can get with this one-of-a-kind degree.
Exploring LGBTQIA+ access to immersive technology
Strategic Communication Master’s student Collin Pullum’s capstone project is a communication plan detailing immersive experiences that ethically consider the backgrounds of marginalized populations.
The potential of immersive media for public relations
Immersive Media Communication Master’s director Donna Davis explains why PR professionals should understand tools like augmented and virtual reality and how they can use them in their work.
How virtual reality can make shopping more sustainable
Danny Pimentel, SOJC’s assistant professor of immersive media psychology, wrote in Bloomberg’s Mint Lounge about how product returns can be reduced in online shopping with virtual try-ons.
Using immersive media to inspire nonprofit giving
Jake Savelich’s Strategic Communication Master’s capstone project explores the confluence of an environmental crisis, the nature of empathy and VR technology.
Forging a career path in immersive media communication
The School of Journalism and Communication launched a new master’s degree in immersive media communication, providing an exciting reality for creative careers.
Fortune explores explosion of immersive technology education
SOJC’s Immersive Media Communication Master’s program is one of a few programs available for communicators interested in growing their extended reality skills.
SOJC professor named a top VR and metaverse marketing expert to follow
MarTech put together a list of the digital experience experts to follow now and into the future, including Professor Lisa Peyton.