Story by Andra Brichacek There are few places that evoke the aura of advertising industry success like New York City. To soak it all in and learn from top industry experts, 108 UO School of Journalism and Communication students are headed to the Big Apple this week for the school's annual NYC Experience trip.

Allen Hall Advertising launches Reset the Code, a campus campaign aimed at creating positive change in the face of discrimination, hate and fear.

“Numb In America,” a student-created short film about American gun violence in schools, earns the filmmakers a college Emmy nomination.

Story and video by Jackson DulzoLike most industries these days, advertising can’t get enough of analytics and big data. Thanks to constantly improving software, ad agencies are now able to collect mountains of user info on every view of every ad, page and video out there. What they still need, however, are people with the skills to derive meaningful insights from all that information.

Carolyn S. Chambers Distinguished Professor of Advertising Deborah Morrison Story by Aaron Weintraub

Story by Margaret Connors Photos by Polly Irungu Graphics by Karly DeWees I vividly remember taking The Creative Strategist my first year as a declared advertising major. I’d heard so much about it from other students, but I still didn’t know quite what to expect. Everyone who had taken it seemed to have a different outlook, a different side to the story about the class. But all their perspectives had one thing in common: sheer excitement and fervency about taking their first steps into the intensive upper-division courses in the SOJC.

Student-led advertising agency launches Reset the Code to create positive change in the face of discrimination, hate and fear.

Taylor Wilder’s lens has captured pitches, pucks, pools and punts around the planet. Mentorship at the SOJC gave her the skills to succeed.