The bachelor’s degree in advertising at the SOJC is built on the innovative Creative Strategist Model, emphasizing collaboration, flexibility, confidence and brave thinking for a changing world.
As part of an interview series with 100 creative directors, Mehringer talks about his creative process along with some specific challenges of making great work for others.
In advertising, there’s a job for everyone, from copywriting and design to project and account management. The ad major and Allen Hall Advertising allow students to explore and find what fits best.
The double Duck found learning the brand responsibility approach to advertising and building the confidence to articulate big issues has given him a distinctive advantage in his career.
Our 2022 Yearbook spotlights our many successes this year, from students’ hands-on learning projects, to groundbreaking faculty research and staff service awards, to inspiring tales of alumni adventures.
A pair of SOJC alumni discovered a creative connection while pursuing their advertising degrees. Now they’re a professional dynamic duo at Wieden + Kennedy.
To celebrate Title IX turning 50, Allen Hall Advertising launched “Go Do Anything,” a campaign that shares the stories of UO’s past and present women athletes.
