Strategic Communication Master's Program

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Master’s Degree in Strategic Communication

Communication is vital to every industry, and in a complex and rapidly changing economy, communicating strategically is more important than ever. In our Strategic Communication Master’s program, you’ll develop executive-level skills under the guidance of some of the most successful communicators working in the Pacific Northwest.

student drawing on whiteboard

Master’s Degree in Strategic Communication

Communication is vital to every industry, and in a complex and rapidly changing economy, communicating strategically is more important than ever. In our Strategic Communication Master’s program, you’ll develop executive-level skills under the guidance of some of the most successful communicators working in the Pacific Northwest.

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Apply » |  Degree Requirements » |  Sample Schedules » Courses » |  Faculty and Staff » |  Internships » |  Visit Us »

Advance Your Career with a Strategic Communication Graduate Degree

To stand out, today’s professional communicators must master a broad skill set encompassing creativity, critical thinking, strategic analysis, ethics, and practical application. In our flexible Portland-based master’s program, you’ll learn how to rise above the noise in a media-saturated world.

You’ll explore traditional and emerging platforms, technologies, and approaches for telling authentic stories. Then you’ll put what you learn into immediate practice by developing strategic communication plans for your employer or clients. And you’ll do it all as part of a tight-knit professional cohort dedicated to bettering their careers, their companies, their communities, and their world.

 

15-18
students Per Cohort
120+
STRATEGIC COMMUNICATORS TRAINED
5-8
terms Spent In The Program
$500K+
in pro bono client work

 

Apply Now

Applications are currently being accepted on a space-available basis. Apply now to reserve your spot in the 2022 cohort!

Questions? Reach out to us at sojcmasters@uoregon.edu

What You Can Do with a Strategic Communication Master's Degree

In today’s content-inundated landscape, strategic communication is crucial to the success of businesses, government, and nonprofits alike. Our graduate program teaches you the practices and tools that are revolutionizing communication and how to use them. You’ll build the mass communication skills you need to lead in this rapidly evolving field. Recent graduates have landed their dream jobs at major companies like Intel, Oracle, and Spotify. See what three of our graduates are up to now:

Virtual Classes, Accelerated Pathway, and other Flexible Options

It’s more convenient than ever to take your communication career to the next level! We now offer multiple options to help you build the skills to lead in this fast-changing field, on your turf and on your terms.

Virtual and in-person courses

Choose your preferred class format—virtual or in-person—for all core courses and some electives.

Go at your own pace

Whether you need time off or want to push through, our five-term accelerated pathway can help you get your degree in a little over a year. See a sample schedule.

Night and weekend classes

Whether you attend in person or virtually, we still offer all classes during evenings and weekends to accommodate working professionals.

Virtual and in-person courses

Choose your preferred class format—virtual or in-person—for all core courses and some electives.

Go at your own pace

Whether you need time off or want to push through, our five-term accelerated pathway can help you get your degree in a little over a year. See a sample schedule.

Night and weekend classes

Whether you attend in person or virtually, we still offer all classes during evenings and weekends to accommodate working professionals.

Maeve Connor
Strategic Communication for Social Change

As the communication specialist for a Portland-based nonprofit focused on ending houselessness, Maeve Connor ’22 hears many inaccurate perceptions that she wants to dispel. While taking Social Change Communication through the Strategic Communication Master’s program, she learned strategies to inform the public about the underlying causes of houselessness, evidenced-based solutions, and how to become an effective advocate for change.

Learn about Maeve's Work

 
Immersive Media Communication Track

We live in the experiential age, where the most up-to-date organizations are using emerging technology like virtual reality, augmented reality, and 360 video to capture the attention of media-saturated audiences. In our new Immersive Media Track, you’ll attend virtual or in-person classes in our Oregon Reality (OR) Lab to discover the potential and pitfalls of immersive and experiential communication strategies and how to use them—ethically and effectively—to engage your target audiences.

Get on Track

Explore the OR Lab

a student using a VR headset and controllers is assisted by a professor in the OR Lab
Immersive Media Communication Track

We live in the experiential age, where the most up-to-date organizations are using emerging technology like virtual reality, augmented reality, and 360 video to capture the attention of media-saturated audiences. In our new Immersive Media Track, you’ll attend virtual or in-person classes in our Oregon Reality (OR) Lab to discover the potential and pitfalls of immersive and experiential communication strategies and how to use them—ethically and effectively—to engage your target audiences.

Get on Track

Explore the OR Lab

Danny Pimentel instructs a student wearing a VR headset
Meet Danny Pimentel
Assistant Professor of Immersive Media Psychology

Danny Pimentel joined SOJC Portland in fall 2020 to inspire the next generation of strategic communicators with his passion for using immersive media to make positive change.

“I plan to keep creating impactful XR content that can be used by organizations dedicated to wildlife conservation to further their missions…. In creating the content and experimentally testing it in the OR Lab, I hope to create theoretical and practical insights into the psychological mechanisms through which media platforms contribute to pro-environmental attitude and behavior change.”

In the Strategic Communication Master’s program, Danny teaches a wide array of classes, from marketing to quantitative research, that help students make real-world impacts.

Learn More about Danny's Work

Award-Winning Student Work

Our students are setting the bar across the nation with their work. For two years running, Strategic Communication Master’s students won the prestigious, national Arthur W. Page Society’s Jack Koten Page Principles Case Study Grand Prize in corporate communications. Another UO student team came in second place in the 2021 competition.

2021
Grand Prize

Masks are the new boarding pass: Delta Air Lines implements strict mask mandate, by Carrie Wanous, Maddie Tew, and Karina Peterson

2021
2nd Place

NBA Players’ Strike: How the NBA responded to an unprecedented work stoppage following the Jacob Blake shooting, by Andy Jobanek, Isaac Bisilki, and Steven Lozano

2020
Grand Prize

Dick’s Sporting Goods enters the gun debate: Revising the playbook, by Alyson Morris, Hanna Neuschwander, and Rui Zhao

Learn about the Winning Case Studies

Network with World-Class Communication Leaders

Our Strategic Communication Leadership Network brings together some of the top communication leaders in the world—executives from companies such as Microsoft, Nike, and Edelman Public Relations—to network with students, discuss the state of the industry, and guide our program’s offerings. This unique group helps us prepare our graduates for successful careers.

Your Investment

The numbers below represent estimated tuition for a typical student in our two-year Strategic Communication Master’s program. For a customized estimate, use the UO graduate costs calculator. These amounts are subject to change at the school’s discretion.

$40,200
Oregon Residents
$53,600
Nonresident and International

The Strategic Communication Master’s program is eligible for federal financial aid and the G.I. Bill.

 
Where We’re Located

We’re excited to offer classes at our new location in the Concordia neighborhood in Northeast Portland starting in fall 2023. But you can choose the course modalities that work best for you, whether that’s 100% virtual or hybrid classes, night and weekend courses in person, or an accelerated pace to shorten your time to a degree. In addition to our library, classrooms, meeting spaces, and studios, SOJC Portland is also home to state-of-the-art multimedia equipment—available for student checkout—and the Oregon Reality immersive experience lab.