Purchase-to-donate “charitable” model needs to stop
By Shealy Long, Advertising and Brand Responsibilty Master's student
Student Blog
What is the right way to talk about COVID-19?
By Kristin Kessler
Here’s what the Daily Emerald is doing to be more transparent
The stationary cycle of controversial advertisements
A man gives a machine to a woman. Excitement flickers between the woman and her daughter on Christmas morning. No words are exchanged. She and her daughter smile, and the father’s face is not yet shown.
What is this machine? Is it a vacuum, cleaning supplies, or cooking supplies? No, that would be sexist. Is it beauty supplies or make-up? No, that would mean the man has assumptions about beauty standards for women. Is it a trendy diet plan? No, that would mean the man has twisted biases about how women’s bodies should look.
