News

SOJC student collaborative to support UO student-athletes with new name, image, likeness rules

“Student-athletes have a full plate, and figuring out how to monetize their brands is an incredible challenge. Our team has spent decades building the brands of the world’s best athletes, and we will use that experience to elevate NIL opportunities by bringing in leading expertise across brand, marketing, sponsorship, digital and creative to support all Oregon student-athletes, inclusive of every sport and across gender.”

—Rosemary St. Clair, CEO of Division Street, Inc.