SOJC Yearbook: Experential Learning

A big part of the SOJC experience is the hands-on learning students do in the field. From Allen Hall and our Portland location to far-flung places around the globe, students cover stories that matter on storytelling trips, build their portfolios through premiere internships, navigate client work in student-run agencies, network with industry experts, and see their first bylines and multimedia credits on TV, online, and in print.

 

Choose Your Own Adventure: SOJC Students Learn by Doing

Photographer, writer, multimedia producer? Maybe documentary filmmaker, social media strategist, or ad executive. At the SOJC, our students can try out any number of career paths—or even create their own. Here, students learn the power of storytelling from best-selling authors, industry influencers, research scholars, and Pulitzer Prize winners. And they learn by doing through internships, student-run publications and agencies, and working trips around the globe.

Explore 12 Students’ Learning Adventures from 2018

SOJC students

The local food was a big part of the NW Stories adventure in Vietnam. Student journalists K.J. Hellis (left) and Paige Harkless enjoy noodle bowls.A student sitting at a wooden table looking out over a lake at sunsetAn overhead drone shot of a student with young children in Africa

 

Where in the World Are Our SOJC Students?

There’s nothing like travel to expand minds, horizons, and opportunities. With dedicated faculty as their guides, our students network and learn at agencies and media outlets in New York City, Chicago, and San Francisco. They launch socially conscious ad campaigns in Ghana and do media research in India. And they cover award-winning stories in places like Sri Lanka, Vietnam, Alaska, and Cuba.

Explore Student Trips

A student interviewing two womenA student throwing the O in New York CityThree male students sitting on a curb taking photos in New York City

 
 

Allen Hall Advertising’s Wonder Ducks Campaign

Problem: The UO women’s basketball team is the top-ranked team in the PAC-12, but its games weren’t drawing the crowds you’d expect.

Solution: With support from SOJC alum and Columbia Sportswear CEO Tim Boyle, the team hired Allen Hall Advertising (AHA), the SOJC’s award-winning student-run professional advertising agency.

Results: AHA’s student-created “Wonder Ducks” campaign helped fans discover the UO superheroes playing in their backyard. In less than two months, the campaign increased year-over-year attendance at games by more than 71 percent.

Read More About AHA’s Campaign

 

Allen Hall Public Relations’ PeaceHealth Rides Campaign

A row of PeaceHealth Rides bikes lined up

Problem:

When the PeaceHealth Rides bike-share program launched this spring, it needed to ramp up ridership quickly. Although environmentally friendly bike shares are booming in big cities across the nation, Eugene is the smallest community yet to invest in one. Analysts estimated that each bike would make less than one trip daily, casting doubt on the program’s long-term viability.

Allen Hall PR students giving out information about the PeaceHealth Rides program

Solution:

To help get the word out, PeaceHealth and its partners, including the University of Oregon, tapped Allen Hall Public Relations, the SOJC’s student-run professional public relations agency. An AHPR team of students helped plan the launch event, led the PeaceHealth Rides social media effort, and generated traditional media coverage.

A female student being interviewed on camera in front of a PeaceHealth Rides bike

Results:

In its first month, PeaceHealth Rides more than tripled expectations. Over 3,700 riders took 21,700 trips, logging a total of nearly 28,000 miles. Media coverage has been overwhelmingly positive about the new program, and its future looks bright.

 

Read More ABOUT AHPR’s Campaign

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