A big part of the SOJC experience is the hands-on learning students do in the field. From Allen Hall and our Portland location to far-flung places around the globe, students cover stories that matter on storytelling trips, build their portfolios through premiere internships, navigate client work in student-run agencies, network with industry experts, and see their first bylines and multimedia credits on TV, online, and in print.
Photographer, writer, multimedia producer? Maybe documentary filmmaker, social media strategist, or ad executive. At the SOJC, our students can try out any number of career paths—or even create their own. Here, students learn the power of storytelling from best-selling authors, industry influencers, research scholars, and Pulitzer Prize winners. And they learn by doing through internships, student-run publications and agencies, and working trips around the globe.
There’s nothing like travel to expand minds, horizons, and opportunities. With dedicated faculty as their guides, our students network and learn at agencies and media outlets in New York City, Chicago, and San Francisco. They launch socially conscious ad campaigns in Ghana and do media research in India. And they cover award-winning stories in places like Sri Lanka, Vietnam, Alaska, and Cuba.
Problem: The UO women’s basketball team is the top-ranked team in the PAC-12, but its games weren’t drawing the crowds you’d expect.
Solution: With support from SOJC alum and Columbia Sportswear CEO Tim Boyle, the team hired Allen Hall Advertising (AHA), the SOJC’s award-winning student-run professional advertising agency.
Results: AHA’s student-created “Wonder Ducks” campaign helped fans discover the UO superheroes playing in their backyard. In less than two months, the campaign increased year-over-year attendance at games by more than 71 percent.
Allen Hall Public Relations’ PeaceHealth Rides Campaign