News

The difference between AI adoption and AI transformation isn't about how much you use AI marketing tools, writes SOJC Teaching Professor Lisa Peyton in Forbes. It’s all about where you deploy them.

“Isle of Rum” by Christopher Chávez was reviewed by the International Journal of Communication. Chávez is the Carolyn Silva Chambers Distinguished Professor of Advertising at the SOJC.

Whitney Phillips, SOJC media studies professor, told the New York Times the absurd juxtaposition of Portland protesters in silly costumes against masked federal agents is resonating with people.

At the Engaged Journalism Exchange—a convening of journalists, funders, and scholars—media were urged to create community belonging. The event was co-sponsored by the SOJC’s Agora Journalism Center.

Peter Laufer, SOJC professor and James N. Wallace Chair of Journalism, talked to the Eugene Weekly about his new book, “Don’t Shoot the Messenger: Migrating to Stay Alive,” and his life as a reporter.

Whitney Phillips, SOJC associate professor of media studies, was quoted in a New York Times article about the effectiveness of the Trump administration’s social media tactic of attacking liberals.