Event

Josh Trujillo of Starbucks ‘Upstanders’ brings ethical brand storytelling to SOJC Portland

Updated on April 11, 2017
Story by Andra Brichacek

In the overarching story of what it take to make a difference in the world — whether that means helping the little guy, saving the planet or tackling huge issues like homelessness — corporations are often cast as the villain. Some big companies have been trying to flip that script, however, by leveraging their considerable resources to do good and to reach people with inspiring stories that make a real, positive impact.