5 Questions: Meet Ad and Journalism Major Ella Durchin
As managing editor of FLUX and director of Ascend magazine, Ella Durchin advises students to sign up, work hard and prove you’re prepared.
Advertising Undergrad
Ad Instructor Talks About Baseball Fever in Japan
As the Dodgers play the Cubs in Tokyo, Paul Swangard, SOJC instructor of brand strategy and advertising, talks to San Francisco’s KCBS radio about the popularity of baseball in Japan.
How to Get a Multicultural Advertising Internship
The Multicultural Advertising Intern Program connects SOJC students of multicultural backgrounds with paid internships, agency mentors, and real-world projects.
SOJC Year in Review: Highlights of 2024
The SOJC Year in Review looks back at the achievements, activities, and aspirations of our community in 2024 and shares our unique impact on our students and the field.
Love of Journalism Led Alum to Found a Sports Agency
SOJC alum Jack Jensen ’09, a former UO high jumper, says his love of sports and journalism inspired him to start his own sports agency. The Rec League works with brands, artists, and athletes.
Advertising Student Aims to Elevate Women in Sports Media
Advertising and Brand Responsibility Master’s grad Bailey Smith studied the representation of women in sports media. Her findings revealed three ways supporters can elevate women in sports media.
New Minor Sets Students Up for Careers in Gaming
The SOJC’s new game studies minor gives students a deep understanding of how games fit into media professions like journalism, PR, advertising, and media studies.
SOJC Year in Review: Highlights of 2024
The SOJC Year in Review looks back at the achievements, activities, and aspirations of our community in 2024 and shares our unique impact on our students and the field.
New Faculty Bring Wealth of Skills, Expertise to SOJC
Eleven new faculty at the SOJC bring skills and expertise in artificial intelligence, augmented and virtual reality, consumer behavior, health journalism, and sports writing and marketing.
Advertising Professor Studies Fan Engagement
Christine Wise, an SOJC professor of practice and advertising area director, is a devoted sports fan who researches fan engagement. She’s worked for several professional and college teams.