Public Relations Undergraduate Program

Bachelor's Degree in
Public Relations

In a complex and shifting business landscape, public relations serves as a crucial hinge connecting people to information, organizations, and each other. Success in any field rests on the ability to deliver the right message to the right audience at the right time.

a student presents their public relations portfolio to two people with their backs to the camera

Bachelor's Degree in
Public Relations

In a complex and shifting business landscape, public relations serves as a crucial hinge connecting people to information, organizations, and each other. Success in any field rests on the ability to deliver the right message to the right audience at the right time.

Be a Relationship Builder with a Degree in PR

Become a vital player in whatever field you love—whether that’s sports, healthcare, technology, finance, entertainment, nonprofit, or any other—with skills that drive success in any industry. Our flexible curriculum, supportive faculty, and your close-knit but inclusive cohort of students will serve as your home base while you combine majors, minors, and courses to custom-build the career of your dreams. Forge relationships built on trust as you join the ranks of PR advisers who are guiding companies to greater brand responsibility and leading the charge for diversity, equity, and inclusion.

Be a Relationship Builder with a Degree in PR

Become a vital player in whatever field you love—whether that’s sports, healthcare, technology, finance, entertainment, nonprofit, or any other—with skills that drive success in any industry. Our flexible curriculum, supportive faculty, and your close-knit but inclusive cohort of students will serve as your home base while you combine majors, minors, and courses to custom-build the career of your dreams. Forge relationships built on trust as you join the ranks of PR advisers who are guiding companies to greater brand responsibility and leading the charge for diversity, equity, and inclusion.

Oregon Accelerator student present in front of a screen
five SOJC PR students pose at a press event
a student gestures while sitting behind a sign that says IR Futures

Take flight with a Public Relations Bachelor's Degree

Take flight 
with a Public Relations Bachelor’s Degree

Be the voice of the organization, cause, or community you’re most passionate about. A degree in public relations opens doors in every industry across the nation. Land a highly sought-after job with a PR agency or in-house communication team, or leverage your transferable skills into a career in law, business, human resources, nonprofit management, and beyond.

440+
Students in public relations program
1
PRSA-certified program in Oregon
160+
Years combined faculty industry experience
60+
Students involved in Allen Hall Public Relations agency
440+
Students in public relations major
1
PRSA-certified program in Oregon
160+
Years combined faculty industry experience
60+
Students involved in Allen Hall Public Relations agency

Public Relations Program News

In fewer than two years after graduation, PR and journalism alum Carly Ebisuya ’21 landed her dream job as director of PR for the WNBA team the Chicago Sky. Find out how the SOJC helped her get there.
With classes centered on communication fundamentals, group work, real-world client partnerships, emerging technologies and mentorship, PR faculty prepare students to work in an ever-changing field.
The UO School of Journalism and Communication has an incredible network of alumni ready to support one another, as public relations major Bella Macleod discovered in her search for internships.

More News  »

Public Relations Program News

In fewer than two years after graduation, PR and journalism alum Carly Ebisuya ’21 landed her dream job as director of PR for the WNBA team the Chicago Sky. Find out how the SOJC helped her get there.

More News  »

Hands-On Learning, Real-World Experience

SOJC Public Relations students visit the Hoffman PR Agency in London

Build Your PR Portfolio

Our students routinely land coveted jobs right out of the gate. Why? Because they graduate with an irresistible portfolio and an impressive network of peers and professionals. Get career ready as you develop innovative campaigns for real clients in our student-run PR firm. Travel the country to visit top PR agencies and high-profile companies in New York, Silicon Valley, or Chicago. And experience formal portfolio reviews with industry professionals in Portland and Eugene to prep you for real world interviews.

Explore Learning Opportunities

Jillian Gray wears a red sweater and gestures while presenting in front of a screen that says UO PRSSA Spring Term Meeting #1

PRSA-Certified, PRSSA-Approved

We’ve got the only public relations program in Oregon that’s earned the Public Relations Society of America’s rigorous Certification in Education for Academic Programs in Public Relations. And many of our students participate in our Public Relations Student Society of America (PRSSA) chapter—recent winner of the national Star Chapter Award—to expand their networks, work on professional PR campaigns for real-world clients, and participate in the Bateman Case Study Competition.

Learn about Our PRSSA Chapter

Allen Hall PR students at the PeaceHealth Rides booth

Get Experience in the Field

In the SOJC’s public relations program, our students practice real-world PR work in the classroom and in the field. They learn from industry-seasoned faculty, generate campaigns for professional clients in their classes and student organizations, and take on internships with agencies and companies around the state. All that experience makes them well-rounded PR professionals and gives them a leg up when they graduate. Browse our student project feed to see what our students are up to.

Explore Student Work

Institute for Public Relations

The SOJC is the new West Coast home of the Institute for Public Relations, a national nonprofit foundation dedicated to the science beneath the art of public relations. Students and faculty get to collaborate in the IPR’s groundbreaking research projects, the organization hires SOJC student assistants to support its research-based mission. IPR president Tina McCorkindale is also an adjunct professor in the school’s PR area.

Institute for Public Relations

The SOJC is the new West Coast home of the Institute for Public Relations, a national nonprofit foundation dedicated to the science beneath the art of public relations. Students and faculty get to collaborate in the IPR’s groundbreaking research projects, the organization hires SOJC student assistants to support its research-based mission. IPR president Tina McCorkindale is also an adjunct professor in the school’s PR area.

Meet Our FacultyView All Public relations Faculty →

Attila Schillinger teaching

Attila Schillinger     
Public Relations Professor of Practice

A native of Hungary now based in Eugene, Attila Schillinger has more than 25 years of international corporate and sustainability communication experience, and he’s worked extensively in Europe. Major global brands including Microsoft, Nestlé, L'Oreal, Pfizer, DuPont, T-Mobile, Heineken, Coca-Cola, and Delta Airlines (to name a few) have sought his expertise in corporate communication, sustainability, and conflict resolution.

Read a Q&A with Attila

Meet Our Faculty

Attila Schillinger teaching

Attila Schillinger   
Public Relations Professor of Practice

A native of Hungary now based in Eugene, Attila Schillinger has more than 25 years of international corporate and sustainability communication experience, and he’s worked extensively in Europe. Major global brands including Microsoft, Nestlé, L'Oreal, Pfizer, DuPont, T-Mobile, Heineken, Coca-Cola, and Delta Airlines (to name a few) have sought his expertise in corporate communication, sustainability, and conflict resolution.

View All Public Relations Faculty →