Public Relations Undergraduate Program

Student participating in a portfolio review

Bachelor's Degree in Public Relations

Public relations is all about connecting people—to information, organizations, and other people. You’ll learn how to convey the right message to the right audience at the right time and forge relationships built on ethics, trust, and transparency.

Apply » |  Degree Requirements » |  Sample Schedules » |  Courses » |  Faculty and Staff » |  Internships » |  Visit Us »

Apply »
Degree Requirements »
Sample Schedules »
Courses »
Faculty and Staff »
Internships »
Visit Us »

Public Relations at the SOJC

Do you ask a lot of questions? Are you curious, a great listener, and tuned into the world around you? If you’re passionate about connecting people and building relationships, public relations may be the ideal communication field for you. In our PR bachelor’s program, you’ll learn how to gather insights, think strategically, communicate persuasively, develop actionable plans, and proactively manage client issues.

Male student in public relations class

Allen Hall public relations students holding Cowbucker sign

Three Allen Hall public relations students posing

 

390+
students in pr major
1
prsa-certified program
in oregon
160+
years combined faculty industry experience
60+
students involved in allen hall public relations

 

What You Can Do with a Public Relations Degree

Give voice to a social cause. Guide digital strategy for a global organization. Convey life-saving information in times of crisis. Every organization needs an ambassador—someone who can connect them with the right audiences. From small startups to large agencies, from nonprofits to multinational corporations, a degree in public relations can take you anywhere. See where a few of our alumni are now:

PR student group on Golden Gate Ducks trip

Build Your PR Skills in the Field

Get ready to flex your strategic muscles. Our students don’t just learn—they think, plan, create, and strategize in real-world settings. Build your portfolio as you:

Check out hands-on learning opportunities

Student Work for Real-World Clients

A row of PeaceHealth Rides bikes lined up

Challenge:

When the PeaceHealth Rides bike-share program launched, it needed to ramp up ridership quickly. Although environmentally friendly bike shares are booming in big cities across the nation, Eugene is the smallest community yet to invest in one. Analysts estimated that each bike would make less than one trip daily, casting doubt on the program’s long-term viability.

Allen Hall PR students giving out information about the PeaceHealth Rides program

Solution:

To help get the word out, PeaceHealth and its partners, including the University of Oregon, tapped Allen Hall Public Relations, the SOJC’s student-run professional public relations agency. An AHPR team of students helped plan the launch event, led the PeaceHealth Rides social media effort, and generated traditional media coverage.

A female student being interviewed on camera in front of a PeaceHealth Rides bike

Results:

In its first month, PeaceHealth Rides more than tripled expectations. Over 3,700 riders took 21,700 trips, logging a total of nearly 28,000 miles. Media coverage has been overwhelmingly positive about the new program, and its future looks bright.

 

PRSA-Certified, PRSSA-Approved

We’ve got the only public relations program in Oregon that’s earned the Public Relations Society of America’s rigorous Certification in Education for Academic Programs in Public Relations. And many of our students participate in our Public Relations Student Society of America (PRSSA) chapter—recent winner of the national Star Chapter Award—to expand their networks, work on professional PR campaigns for real-world clients, and participate in the Bateman Case Study Competition.

Tai Locke

What Our Alumni Say

“Often times you hear about recent graduates feeling lost or have trouble finding jobs. My experience at the SOJC was the exact opposite. Thanks to the instructors and faculty, I gained a world-class education and applicable experience that I’ve been able to leverage during my first few years out of college.”

— Tai Locke ’13, Senior User Experience Producer, Amazon

Read About Tai's Job

Portfolio Reviews

A high-quality portfolio and honed interviewing skills are key to landing a job after graduation. That’s why our senior public relations students undergo formal portfolio reviews with PR pros in Portland and Eugene. Many students say their review experience with these industry professionals made all the difference when it came time to apply for jobs.

Autumn Shafer sits at a desk in her office

Meet Autumn Shafer
Associate professor of Public Relations

As the lead communication strategist for the Healthy Oregon Project, SOJC associate professor Autumn Shafer plays an integral role in helping Oregonians better understand their risks. As a public interest communication researcher, she explores how public relations can help people lead better lives, from campaigns to track the spread of COVID-19 across the state to educating college students about sexual consent communication.

Learn About Autumn's Research

Meet our Public Relations Faculty

Grace Hashiguchi

Telling the PR Story of Global Tech: Grace Hashiguchi ’18

Just months after graduating, public relations major Grace Hashiguchi landed a job with the top global PR firm Edelman San Francisco. Working with consumer technology and global software clients, she draws on the writing skills she cultivated at the SOJC to succeed.

Read Grace's Story