Immersive Media Communication Master's Program — Frequently Asked Questions

The University of Oregon's Master’s in Immersive Media Communication is the only fully online, one-year graduate program designed to prepare communication professionals for leadership roles in immersive media — virtual reality (VR), augmented reality (AR), extended reality (XR), and artificial intelligence (AI). Offered through the nationally recognized School of Journalism and Communication, the program is built for working professionals, requires no GRE or prior technical background, and charges flat-rate tuition regardless of where you live. Graduates have gone on to careers at Meta, Amazon, Apple, and NASA.

Table of Contents

About the Program →

Admissions →

Program Format & Flexibility →

Curriculum & Courses →

Degree Requirements →

Faculty & Advising →

Technology →

Tuition, Financial Aid, & Scholarships →

Career Outcomes →

Location, Facilities, and Campus Resources →

Student Experience →

Recognition and Student Work →

Additional Questions →

About the Immersive Media Communication Master’s Program

What is the Master’s in Immersive Media Communication?

The Immersive Media Communication Master’s is a one-year, fully online graduate program from the University of Oregon’s School of Journalism and Communication. It prepares students to become strategic communicators in immersive media—virtual reality (VR), augmented reality (AR), and extended reality (XR)—equipping them to design, produce, and strategically manage immersive content for real-world challenges.

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What makes this the only online immersive media master's program of its kind?

The Immersive Media Communication Master’s program is the first fully online, one-year graduate program focused on using immersive media for strategic communication. Highlights include the integration of communication strategy with hands-on immersive media production, flexible design for working professionals, access to industry leaders in the Immersive Communication Advisory Network (iCAN), and an emphasis on both technical skills and ethical considerations.

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What is immersive media in communication?

Immersive media—VR, AR, and XR—creates interactive, multisensory experiences. In communication, it’s used to:

  • Tell stories that place audiences inside an experience
  • Build empathy (e.g., experiencing an endangered animal’s point of view)
  • Drive behavior through experiential marketing and education
  • Inspire action in journalism, advocacy, and business

The program teaches students how to apply these tools strategically in journalism, marketing, business, education, advocacy, and other areas.

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What skills will I gain in the Immersive Media Communication Master’s program?

Graduates learn to:

  • Create content without the need for coding using Unity, Zapworks, Maya, and other tools
  • Gain foundational knowledge in spatial computing and emerging AI tools for communication strategy
  • Apply UX research and human-centered design
  • Align immersive experiences with communication goals
  • Understand media psychology
  • Manage immersive media production
  • Use AI to create and plan content
  • Develop a capstone project as well as additional portfolio work samples

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What jobs and careers can I pursue with an immersive media master's degree?

The program prepares students for a wide range of emerging and evolving roles, such as:

  • Immersive media strategist
  • VR/AR content creator
  • UX designer for immersive platforms
  • Technology entrepreneur
  • Brand or marketing strategist
  • Digital storyteller
  • AI specialist
  • Creative technologist
  • Interactive producer
  • Communication consultant specializing in XR

Graduates can work in industries like journalism, advertising, education, gaming, nonprofit advocacy, environmental communication, and more.

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How does this program integrate Web3 and metaverse technologies?

The program directly addresses the communication implications of Web3 and the metaverse, teaching students how to:

  • Understand and leverage blockchain-based and decentralized platforms as part of strategic communication
  • Create immersive experiences for social VR, AR, and metaverse platforms
  • Analyze the impact of digital identities, virtual economies, and persistent virtual worlds
  • Build communities in VR spaces and explore how these tools transform brand-consumer interactions
  • Stay at the forefront of the evolving communication and media industry by learning skills in emerging media

Courses such as Understanding the Metaverse, Digital Identities, and Building Communities in VR provide focused explorations of these topics.

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Admissions for the Online Master’s in Immersive Media Communication

How do I apply to the Immersive Media Communication Master’s program?

To apply, submit an online application through the University of Oregon Division of Graduate Studies portal. The application has two parts: the Graduate School form and the SOJC-specific graduate application. A nonrefundable fee is required: $70 for domestic applicants and $90 for international applicants. Consult our How to Apply page for detailed instructions.

Apply to the Immersive Media Communication Master’s Program

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What is the application deadline for the Immersive Media Communication Master’s program fall cohort?

Applications for the fall cohort are accepted on a rolling basis until August 1, depending on space availability. Early submission is encouraged to secure your spot. There are four rounds of rolling application deadlines. (If the dates below fall on a weekend, the deadline will be moved to the nearest Friday.)

  • November 15—Early-Bird Deadline: Get a $500 tuition reduction if accepted.
  • January 15—Round 2 Deadline: Get an admission decision in time to apply for UO scholarships before the March 1 scholarship deadline.
  • March 15—Round 3 Deadline: Get an admission decision in time to apply for SOJC graduate student scholarships by the May 1 deadline.
  • May 15—Final Deadline: Guarantee review of your application for the fall cohort.

Applications submitted after the final deadline are considered on a case-by-case basis as space is available until August 1.

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Are admissions rolling or cohort-based?

Admissions are cohort-based, but applications are reviewed on a rolling basis until the cohort is full.

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What materials are required to apply to the Immersive Media Communication Master’s program?

Before beginning your application to the Immersive Media Communication Master’s program, gather the following materials and information. See detailed instructions for how to apply.

  • Personal Info: contact details, education, experience, residency
  • Transcripts: Unofficial copies from all previously attended institutions are accepted with application. Official transcripts are required upon admission.
  • Personal Statement: 750–1,000 words about your background, goals, and interest in the program
  • Resumé or CV
  • Portfolio: include samples of your professional writing, media planning, design, proposals, and/or communication materials
  • 3–4 Letters of Recommendation
  • TOEFL or IELTS Scores: Only for non-native English speakers
  • Proof of Financial Support: Only for international students

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Is a GRE score required for admission to the Immersive Media Communication Master’s program?

No. The GRE is not required for admission.

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Do I need a communication degree to apply to the Immersive Media Communication Master’s program?

No. Students from a wide range of academic and professional backgrounds are welcome to apply to the Immersive Media Communication Master’s program. You simply need to demonstrate interest in immersive media and persuasive communication through your personal statement and portfolio.

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When will I be notified about my admission decision?

You’ll typically receive a decision within 4–6 weeks of submitting your completed application. You can review the status of your application anytime through our online application system.

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Who can I contact if I have questions during the application process?

For general questions and application guidance, contact the SOJC Graduate Admissions Team at:
sojcmasters@uoregon.edu | 541-346-3941

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Program Format and Flexibility

Is the program fully online?

Yes, it's a fully online program. All courses can be completed remotely.

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Do I have to attend classes during the day?

The program includes a mix of synchronous and asynchronous courses, offering flexibility for students to balance their schedules while still benefiting from live interaction with faculty and peers.

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How long does the program take to complete?

The program is designed to be completed in one year (four 10-week terms), but students may adjust the pace depending on their needs.

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Can I complete the Immersive Media Communication Master's degree part-time?

Yes. The program can be completed part-time, making it accessible for students who are balancing work and other commitments.

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Can I start in any term, or is there only one cohort per year?

The program runs on a cohort model, with one new group starting each academic year, in the fall quarter1. Students begin together and progress through core courses in a structured sequence.

1 The University of Oregon operates on a quarter system, with three 10-week terms per year (fall, winter, spring), plus a 10-week summer session. Fall classes typically begin during the last week of September each year. Consult the UO Five-Year Academic Calendar for specific dates.

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How flexible is the Immersive Media Communication Master's course load for working professionals?

Very flexible. The program is tailored for working professionals, with remote access, asynchronous elements, and manageable term workloads.

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Can I attend the Immersive Media Communication Program while working full-time?

Yes. Many students successfully complete the program while working full-time, thanks to its online format and flexible course structure.

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What is the cohort size for the Immersive Media Communication Master's program?

Each cohort comprises 10–20 students for a collaborative, tight-knit learning experience.

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Immersive Media Communication Curriculum and Courses

For full descriptions of each course, visit our Immersive Media Communication Master’s Courses page.

What are the core areas of study for the Immersive Media Communication Master's program?

Core concepts in the Immersive Media Communication Master’s program include immersive media theory and design, media psychology, strategic communication and marketing, UX design, communication ethics, and qualitative research methods.

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What are the required core courses for the Immersive Media Communication Master’s program?

The program requires several core courses. Find full course descriptions on the Immersive Media Communication Master’s Courses page.

  • JCOM 594 Qualitative Research Methods
  • JCOM 611 Media and Society
  • JCOM 627 Current Topics in Immersive Media
  • JCOM 629 Communication Ethics in the Digital Age
  • JCOM 664 Foundations in Immersive Media Communication
  • JCOM 665 Immersive Media Psychology
  • JCOM 667 User Experience and Design
  • JCOM 668 Experiential Marketing
  • JCOM 669 Creating for Immersive Platforms

Students can choose among these four options for their capstone project:

  • JCOM 503 Thesis (rarely)
  • JCOM 604 Internship
  • JCOM 609 Terminal Project
  • JCOM 609 Portfolio

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What electives are available for the Immersive Media Communication Master's program?

Electives vary by term and year and can cover many topics, including:

  • Immersive technology production: spatial design, 3D design for mobile, building in AR/VR, photogrammetry, and real-time asset creation
  • Strategy and marketing: experiential marketing, marketing with immersive technology, social VR
  • Emerging topics: AI in communication, the metaverse, digital identities, game studies, and social media strategy

Students may also take electives from other SOJC master's programs. See full course descriptions on the Immersive Media Communication Master’s Courses page.

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Can I take electives from other SOJC graduate programs?

Yes. Students may choose electives from the Strategic Communication, Multimedia Storytelling, or Advertising and Brand Responsibility master’s programs.

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Are there any prerequisites for the Immersive Media Communication Master's core or elective courses?

Most courses, including technical electives, do not require prior experience. Some advanced electives may require previous coursework (e.g., in Unity), but approval from the instructor may suffice.

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What is the Immersive Media Communication Master's capstone project, and how do I choose a topic?

The capstone project is a culminating experience where you design and present an immersive media communication project. Topics are chosen with input from your faculty advisor and reviewed by a faculty committee. Past projects are shared to help guide your planning.

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Can I do an internship instead of a capstone project for the Immersive Media Communication Master's?

Yes. Students can opt for a professional internship instead of a traditional capstone, or blend both, with program director approval.

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Are there options for research-focused projects?

Yes. Students may complete research-based theses or capstones in lieu of creative or industry-focused projects, particularly with faculty mentorship.

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Will I learn how to use immersive media tools and software in the Immersive Media Communication Master’s program?

Yes. Students are introduced to industry-standard tools such as Unity (VR), Zapworks (AR), and Maya (3D modeling) as part of the immersive production curriculum.

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Do I need to know how to code for the Immersive Media Communication Master's program?

No. No prior technical experience is required. The program is designed to teach foundational skills and introduce software tools from the ground up.

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Can I specialize in a particular area like AR/VR storytelling, UX design, or experiential marketing?

Yes. Through electives, the capstone, and project-based learning, students can focus on specific interest areas such as storytelling, UX, or immersive marketing.

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Does the Immersive Media Communication Master’s program cover artificial intelligence (AI) in communication?

Yes. AI is integrated throughout the curriculum, including how to use AI tools to create and plan content, and AI explored as a dedicated topic in the Immersive Media Seminar elective. Students learn to apply AI strategically alongside VR, AR, and XR technologies.

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Immersive Media Communication Master’s Degree Requirements

How many credits are required to graduate from the Immersive Media Communication Master’s program?

A total of 46 graduate credits (500- or 600-level) are required to complete the Immersive Media Communication Master’s degree, including core, elective, and capstone/internship credits. Consult the Immersive Media Communication Master’s Degree Requirements page for full details.

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What is the minimum GPA needed to graduate from the Immersive Media Communication Master’s program?

Students must maintain a 3.00 cumulative GPA at the University of Oregon to graduate.

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How are electives selected and approved?

Students choose electives with guidance from the program director. Some electives are offered in the Oregon Reality Lab, and others may be from the SOJC’s other graduate programs.

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What are the steps I need to complete before graduation?

Students in the Immersive Media Communication Master’s program will need to complete the following steps to graduate:

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How is the capstone committee formed?

Students select one faculty advisor (usually by spring of the first year), then choose a second reader. These two faculty members comprise the capstone committee.

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What is the oral defense process for the capstone?

Students must complete a formal oral defense of their project or internship portfolio, at least two weeks before the end of their final term. They will also present their work publicly.

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Faculty and Advising

Who are the instructors in the Immersive Media Communication Master’s program?

Immersive Media Communication Master’s faculty include industry veterans and researchers with extensive expertise in immersive storytelling, empathy-driven design, or strategic communication, including:

  • Dr. Danny Pimentel, director of the Oregon Reality Lab and an assistant professor of immersive media psychology who explores how immersive media can help humans empathize with the natural world
  • Dr. Jakki Bailey, assistant professor of media studies who studies the impact of VR on well-being and behavioral health
  • Dr. Maxwell Foxman, who researches how games and play interact with media
  • Lisa Peyton, a pioneer in the social media industry and leader in immersive media
  • Dr. Donna Davis, a professor who studies the potential uses of XR technologies and the spatial web, with a special interest in marginalized and vulnerable populations.

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What are the qualifications of the Immersive Media Communication Master’s faculty?

Immersive Media Communication Master’s instructors are tenure-track faculty and industry professionals with backgrounds in communication, psychology, immersive technology, and digital media production.

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Can I choose my own academic advisor?

Yes. While you’ll start with the program director as your advisor, you may select a different faculty advisor for your capstone project.

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Will I have access to guest speakers or industry mentors?

Yes. The program integrates guest lectures, mentorship, and networking through its Immersive Communication Advisory Network (iCAN) and faculty connections. iCAN is a group of world-class immersive media professionals who advise the program, mentor students, and help keep the curriculum aligned with industry trends.

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Technology for the Online Immersive Media Degree

What equipment or software do Immersive Media Communication Master’s students need?

Students need access to VR/AR development tools for the Immersive Media Communication Master’s program. Here is the recommended technology list:

Computer:

  • Game ready PC (mobile or desktop) with:

    • Minimum:
      • i7 processor
      • 16 GB RAM
      • NVIDIA RTX 3000 series graphics card
      • 1 TB harddrive space
    • Recommended:
      • i9 processor
      • 32+ GB RAM
      • RTX 4000 series graphics card
      • 2+ TB harddrive space

    Note: Dell machines and Alienware are preferred, but anything with the specs above is fine.

Accessories:

  • 3-button mouse
  • Meta Quest 3 VR headset 
  • Link cable
  • For more comfort, we also recommend purchasing a headset case, more comfortable headstrap, silicone faceguard, and airflow faceplate.

Software:

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What if I don’t have access to current technology or a VR headset?

Students who need financial support for technology may qualify for program scholarships specifically designed to cover immersive tech costs. Students who live in or near Portland can also access on-site equipment for free at the Oregon Reality Lab.

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Can I borrow the technology I need from the university?

Students living in the Pacific Northwest can use the state-of-the-art AR/VR/XR equipment housed the Oregon Reality Lab (OR Lab) at SOJC Portland.

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Do I need to live in Oregon and access OR Lab resources to participate in the Immersive Media Communication Master’s program?

No. Remote students can complete the program fully online, but in-person access to the lab is also available for students who live nearby.

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Tuition, Financial Aid, and Scholarships for the Immersive Media Communication Master’s

How much does the Immersive Media Communication Master's program cost?

The total estimated cost is $28,000+, covering 46 credits.

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Do out-of-state students pay more tuition for this online program?

No. Because the program is fully online, tuition is flat-rate regardless of where you live—in Oregon or anywhere else.

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Are there scholarships available for the Immersive Media Communication Master's program?

Yes. The program offers scholarships to qualifying students, particularly to help cover immersive technology needs. Contact the SOJC Graduate Admissions Team for available options.

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Are payment plans or financial aid options available for the Immersive Media Communication Master's program?

Yes. Students may qualify for federal financial aid or use payment plans through UO’s financial office.

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If I don’t complete the Immersive Media Communication Master's program in one year, will it cost more?

No. The estimated cost covers tuition for 46 credits, regardless of the time it takes to complete them.

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Career Outcomes for Immersive Media Communication Graduates

What kinds of careers do Immersive Media Communication Master's alumni pursue?

Graduates are prepared for careers such as:

  • VR/AR content creator
  • Immersive strategist
  • UX designer
  • Brand/marketing strategist
  • AI specialist
  • XR producer
  • AR/VR experience designer
  • Instructional designer
  • Creative technologist
  • Interactive media producer
  • Visual designer
  • Immersive designer

Read about some of our Immersive Media Communication Master’s alumni and what they are up to now.

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Is there job placement support after graduation?

Immersive Media Communication Master’s students gain access to faculty mentorship, industry networks, and iCAN advisors who can support career development. The graduate recruiter and advisor also offers one-on-one career advising support to all students.

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What companies or organizations have hired Immersive Media Communication Master's graduates?

Immersive Media Communication Master’s alums have landed many communication, marketing, and immersive media industry jobs after graduation, including:

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What is the average salary for immersive media communication professionals?

Salaries vary by role and industry, but XR and immersive media positions are among the fastest-growing in tech and communication. According to Glassdoor, the average XR developer salary in the U.S. is over $113,000 per year, with top earners exceeding $191,000. Roles in brand strategy, UX design, and immersive marketing also command competitive salaries, with growth accelerating as more organizations invest in AR/VR/XR technologies.

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Is the Immersive Media Communication Master's program relevant for entrepreneurs or startup founders?

Yes. The program encourages entrepreneurial innovation in immersive media and is suitable for those looking to launch their own ventures or build immersive products.

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Location, Facilities, and Campus Resources

Do I need to be in Oregon to participate in the Immersive Media Communication Master's program?

No. The program is fully online and can be completed from anywhere.

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What is the Oregon Reality Lab (OR Lab), and how do I access it?

The Oregon Reality Lab (OR Lab) is a state-of-the-art immersive media lab at SOJC Portland that houses AR/VR/XR equipment. Students in the region can schedule time to use the lab for coursework and projects.

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Can I visit the UO Portland campus?

Yes. Students are welcome to visit the new UO Portland campus, which includes the OR Lab and other SOJC facilities.

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Do online students get access to campus resources like libraries or advising?

Yes. Online students can access UO’s digital library, tech support, academic advising, and student services.

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Immersive Media Communication Master’s Student Experience

How big is each Immersive Media Communication Master's cohort?

Each cohort comprises 10–20 students, allowing for personalized attention and strong peer connections.

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Will I be able to connect with other students in the program?

Yes. Immersive Media Communication Master’s courses include collaborative assignments, synchronous sessions, and discussion forums to foster connection.

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Are there group projects or collaborative components?

Yes. Students often work in teams on media production and strategy assignments, mimicking real-world collaboration.

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What does a typical week of coursework look like in the Immersive Media Communication Master's program?

The Immersive Media Communication Master’s program offers a blend of synchronous and asynchronous classes each term. The online synchronous classes are typically offered one night per week between Monday and Thursday, from 5:00-7:50 p.m. PT. Some courses are also scheduled on weekend days. This schedule is designed with the working professional in mind, allowing students to attend classes while balancing full-time work schedules.

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How are Immersive Media Communication Master's students evaluated (assignments, projects, participation)?

Evaluation is based on written assignments, media projects, discussions, and capstone work, depending on the course.

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Are there opportunities to network with professionals?

Yes. Through the iCAN industry advisory network, faculty connections, guest speakers, and project partnerships, students have regular contact with immersive media leaders.

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Is mentorship available throughout the Immersive Media Communication Master's program?

Yes. Students receive ongoing mentorship from faculty advisors, the program director, and professional contacts through iCAN.

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Can I use the Immersive Media Communication Master's program to build a portfolio?

Yes. Students work on hands-on projects throughout the program, creating immersive experiences and a capstone project that strengthen their professional portfolios.

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Recognition and Student Work

What kind of projects have past Immersive Media Communication Master's students completed?

Past student projects include experiences like:

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Are there opportunities to participate in national or international conferences or competitions?

Yes. Immersive Media Communication Master’s students often enter and win competitions and attend industry conferences. Students recently won a Webby Award Honorable Mention and have been recognized in challenges like Lenslist’s Spectacles Challenge and MIT’s Reality Hack. Students and faculty also often attend XR-industry conferences like Meaningful XR and Augmented World Expo (AWE).

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How is student work recognized or showcased publicly?

Student work is shared via SOJC news and social media, in OregonNews, on the Oregon Reality Lab webpage, in public presentations and student showcases, at competitions like MIT’s Reality Hack and the Lenslist Spectacles Challenge, and at conferences like Meaningful XR and AWE.

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Where can I see examples of past Immersive Media Communication Master's capstone projects or student portfolios?

The program director can share past capstone projects, and some are highlighted in SOJC newsletters, social media, and web stories.

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Additional Questions About the IMC Master's Program

How does the Immersive Media Communication Master’s program differ from other immersive media or communication master’s degrees?

This is the only one-year, fully online immersive media communication master’s with a curriculum that equally balances technology, strategy, ethics, and media psychology, designed specifically for communication professionals.

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What if I need to take a break or defer my admission?

Students should contact the program director to discuss deferral or leave options, which may be granted on a case-by-case basis.

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Are there alumni I can talk to about the Immersive Media Communication Master's program?

Yes. You can reach out to the graduate recruiter and advisor at sojcmasters@uoregon.edu to request to be connected with alumni.

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Will I receive a certificate or transcript after graduation?

Graduates receive a master’s degree transcript from the University of Oregon and may request official documents for employment or further study.

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Who should I contact with general program questions?

For any questions, contact the SOJC Graduate Admissions Team at sojcmasters@uoregon.edu.

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IMC Program Overview

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