Profile picture of S. Senyo Ofori-Parku

S. Senyo Ofori-Parku

Assistant Professor
Phone: 541-346-2338
Office: 327 Allen Hall
City: Eugene


Senyo Ofori-Parku joined the SOJC from the University of Alabama, where he taught consumer insights and strategy. His research examines sociocultural cognition and sense-making as it relates to environmental health risk communication. He also studies corporate sustainability, corporate social responsibility, and consumer behavior pertaining to “green” brands and products in national and international contexts. His work has appeared in journals such as Journalism & Mass CommunicationEducator; Public Understanding of Science; Journal of Research for ConsumersRisk & SocietyScience CommunicationEcquid Novi: African Journalism Studies; and Media, Culture, & Society. He has earned top paper awards from the Association for Education in Journalism and Mass Communication and the International Communication Association.

Prior to his doctoral work, Ofori-Parku was a full-time lecturer (an equivalent of assistant professor) in the Department of Communication Studies at the Christian Service University College in Ghana. He also brings to the SOJC a professional portfolio that spans three international integrated marketing communication firms—including Universal McCann Ghana—as a director of research and planning, copywriter, and communication consultant. He has led major World Bank–sponsored projects and worked for clients such as Nestlé and African telecommunications industry leader MTN.


  • PhD, Communication & Society, University of Oregon
  • MPhil, Communication Studies, University of Ghana
  • BA, Sociology and Geography, University of Cape Coast


  • Ofori-Parku, S. S. (2017). Tacit knowledge and risk perceptions: Tullow Oil and lay publics in Ghana’s offshore oil region. Public Understanding of Science: An International Journal. Doi: 10.1177/0963662516685488
  • Sheehan, K., & Ofori-Parku, S. (2016). Chemical (Free) Reactions: Exploring Colloquial Understanding of the Term “Chemical Free” and Subsequent Consumer Attitudes. Journal of Research for Consumers, (30), 9.
  • Ofori-Parku S. S. (2016). “Whale Deaths” Are Unnatural: A local NGO’s framing of offshore oil production risks in Ghana. Science Communication: Linking Theory and Practice, 38(6), 1-29.

Honors and Awards:

  • 2016: Top Professional Freedom & Responsibility Paper Award, Advertising Division, AEJMC
  • 2015: Outstanding Doctoral Dissertation Award, SOJC, University of Oregon
  • 2015: Lorry I. Lokey Dissertation Award, SOJC, University of Oregon
  • 2014: Top Paper Award, Global Communication and Social Change Division, ICA
  • 2014: Public Impact Award, Graduate School, University of Oregon
  • 2014: Kenneth S. Ghent Scholarship, International Affairs, University of Oregon
  • 2011: Promising Scholar Award, Graduate School, University of Oregon
  • 2009: University of Manitoba Graduate Fellowship, School of Communication Studies, University of Ghana

Areas of Expertise:

  • Advertising, Consumer Insights, and Strategy
  • Environmental Health Risk Communication
  • Green Consumer Behavior
  • Corporate Sustainability
  • Risk Perception