Portland

Josh Trujillo of Starbucks ‘Upstanders’ brings ethical brand storytelling to SOJC Portland

Updated on April 11, 2017
Story by Andra Brichacek

In the overarching story of what it take to make a difference in the world — whether that means helping the little guy, saving the planet or tackling huge issues like homelessness — corporations are often cast as the villain. Some big companies have been trying to flip that script, however, by leveraging their considerable resources to do good and to reach people with inspiring stories that make a real, positive impact.

Strategic Communication Master’s program convenes top professionals in Portland

Story, photos and video by Schaeffer Bonner

What happens when you gather the world’s leading strategic communication experts around one table? They talk. And UO students are listening.

Communications professionals from leading organizations across the Pacific Northwest, including Microsoft, Intel, Columbia Sportswear and The Port of Portland, came together on Oct. 14 at the SOJC’s George S. Turnbull Portland Center.

Story Arc Workshop: Revealing the beauty in the darkness

 

Story and photos by Christian Hartwell. Video by Christian Hartwell, Jing Wong, David Zupan and Nick Schuening.

“I felt numb. I didn't really know what to feel. I didn't even cry until I got on the bus the next day, and that’s when it all hit me,” Talilo Marfil said. He was talking about his son’s death.