Story and video by Jackson DulzoLike most industries these days, advertising can’t get enough of analytics and big data. Thanks to constantly improving software, ad agencies are now able to collect mountains of user info on every view of every ad, page and video out there. What they still need, however, are people with the skills to derive meaningful insights from all that information.

This fall, the UO School of Journalism and Communication will welcome three new faculty members. Tae Ho Lee, Senyo Ofori-Parku and Donnalyn Pompper add a wealth of research and teaching experience to the school in public relations and advertising.Please join us in welcoming:

Story by Andra BrichacekTo say that journalists have faced a roller-coaster year would be, by any measure, an understatement.

The SOJC's Flux magazine won two Pacemaker awards for its 2015-16 edition, which explored issues of race and identity across campus.Story and photos by Amanda Linares