Profile picture of Ed Madison

Ed Madison

Associate Professor
Interim Director, Journalism Master's Program
Phone: 541-346-9140
Office: 324 Allen Hall
City: Eugene


Ed Madison is an associate professor at the University of Oregon School of Journalism and Communication, and is an affiliate faculty member at the UO College of Education, the Agora Journalism Center, and the Center for Science Communication Research (SCR). He also serves as executive director of the Journalistic Learning Initiative (JLI), an Oregon-based 501(c)3 nonprofit whose mission is to empower students to discover their voice, improve academic outcomes, and engage in self-directed learning through project-based storytelling. Since 2015, JLI has positively benefited more than 6,000 students at 20+ middle and high schools in Oregon and California.

Madison has a 27-year track record as an executive producer/director of network television, film, and commercial projects. His multifaceted career in media began at the age of 16 and has covered the gamut, from talent coordinating for a local Washington, D.C., talk show while still in high school to creating, producing, and directing programs and segments worldwide for network, syndicated, and cable television.

At age 22, Madison became a founding producer for CNN, aiding in the groundbreaking quality programming that has come to represent that network. His own subsequent companies have provided services for most of the major networks and studios, including CBS, ABC, A&E, Paramount, Disney, and Discovery. He has contributed to the success of many top-rated series that helped to define the lifestyle/travel television genre, including Lifestyles of the Rich & Famous, A&E Top 10, and Entertainment Tonight. Madison’s current company, Engaging Media, Inc., creates, brands, and distributes high-caliber video programs and marketing messages for delivery via the Internet to mobile devices and PCs.

For more information, visit his website.


  • PhD, Communication and Society, University of Oregon, 2012
  • BS, Mass Communication, Emerson College, 1979


Madison’s research centers on how journalistic learning methods can enhance overall student achievement in K-12 education with specific emphasis on underserved youth. He is co-founder of the Journalistic Learning Initiative, which is a coalition of researchers, educators, and community members, working in partnership with UO’s School of Journalism and Communication and College of Education. Madison led the team that developed, an online resource for secondary-level educators who want to introduce digital storytelling in their curriculums as a way to address the Common Core State Standards relating to media and technology. The project chronicles his research team’s work at Roosevelt High School in Portland, Oregon, often listed among the state’s most challenged schools.



Madison, E. & DeJarnette, B. (2018) Reimagining journalism in a post-truth world: How late-night comedians, internet trolls, and savvy reporters are transforming news. Santa Barbara, CA: Praeger/ABC-CLIO.

Madison, E. (2015) Newsworthy: Cultivating critical thinkers, readers, and writers in language arts classroomsNew York: Teachers College Press – Columbia University

Book Chapters:

Madison, E. & Wojcicki, E. (in press) Creative Commons in journalism education. In Hobbs, R. (Ed.) Routledge Companion of Media Education, Copyright and Fair Use.

Madison, E. (2014) Creating rapport. In P. Laufer (Ed.) Interviewing: The Oregon Method, Eugene, OR: University of Oregon.

Peer-Reviewed Publications:

Madison, E., Hopp, T., Santana, A., & Stansberry, K. (2017) A motivational perspective on mass communication students satisfaction with their major: Investigating antecedents and consequences. Journalism and Mass Communication Educator. 107769581668740

DeJarnette, B. & Madison, E. (2016) Public-policy events offer new revenue source. Newspaper Research Journal. 37(4) pp.356-364

Madison, E. (2016) The survival of student journalism: Exploring new models for sustainability. Journalism Education. 5(1) pp. 184-190

Madison, E. (2015) Mobile media best practices: Lessons from 5 years of OR Magazine. Journalism and Mass Communication Educator,70(3), pp. 324-330.

Madison, E. (2015) Media portrayals of the Trayvon Martin tragedy. Cultural Studies/Critical Methodologies, 15 (4) pp. 278-282

Madison, E. (2014) News narratives, classified secrets, privacy, and Edward Snowden. Electronic News, 8(1) pp. 72-75

Madison, E. (2014) Training digital age journalists: Blurring the distinction between students and professionals.  Journalism and Mass Communication Educator, 69(3)  pp. 314-324.

Madison, E., & Steeves, L. (2014) Intercultural dialogue through immersive learning: Media internships in Ghana, West Africa.  Media and Information and Intercultural Dialogue 2014 Yearbook.  UNESCO/Temple University.

Madison, E.  (2014) Reversing declines in minority journalists: A community-based approach to journalism education. Journal of Applied Journalism and Media Studies, 3(3), pp. 429-442.

Madison, E. (2014) The state of Jefferson and the rise of regional journalism. Humboldt Journal of Social Relations, No. 36, pp. 138-144.

Honors and Awards:

  • American Leadership Forum of Oregon Fellow (2017-18)
  • Center for Journalism Innovation and Civic Engagement Fellowship, 2014
  • Apple Distinguished Educator, Class of 2013
  • Adobe Education Leader Impact Award, 2013
  • Wayne Morse Law Center Project Grant, Digital Citizens After School Program, Roosevelt High School, Portland, Oregon, 2013-14
  • Petrone Family Faculty Fellowship, 2013
  • Fighting Fund Teaching Innovation Grant, 2013
  • Kappa Tau Alpha National Honor Society, Top Scholar Award, 2012
  • Scripps Howard Journalism Entrepreneurship Institute Fellowship, Cronkite School, Arizona State University, led by Dan Gillmor, 2012
  • University Club of Portland Foundation Fellowship, 2011-12
  • ISTE Emerging Scholar Fellowship, 2011-12
  • UO Graduate School Promising Scholar Award, 2010-11
  • Outstanding Teaching Award, UO Graduate Teaching Fellow, 2010
  • UO School of Journalism and Communication Scholarship, 2010-11

Areas of Expertise:

  • Technology and media
  • Multimedia journalism
  • Digital publishing
  • Media entrepreneurship


  • Media Professions
  • Mobile Media Production—OR Magazine
  • Reporting for Electronic Media
  • Student Voice 
  • Media Entrepreneurship