Advertising and Brand Responsibility Masters: Lead with Integrity

Create Your Future with a

Master’s Degree in
Advertising and Brand Responsibility

Create Your Future with a

Master’s Degree in Advertising and Brand Responsibility

Advance Your Career with This Innovative Program

Making a living is important, but so is making a difference. An Advertising and Brand Responsibility Master’s degree from the UO School of Journalism and Communication (SOJC) in Eugene is a degree tailor-made for professionals who want their work to benefit people and the planet.

In our program, you’ll get opportunities you won’t find elsewhere, including:

Responsible Advertising Expertise: Whether you want to be a brand strategist, a sustainability consultant, or creative director, employers will value the advanced knowledge and unique perspective you bring.
Ethical Communication Skills: Learn how to craft compelling messages that resonate with diverse audiences. This program emphasizes the importance of ethical communication, helping you drive positive change.
Lead with Integrity: Gain the skills to develop brand strategies that not only captivate, but also align with ethical and social responsibility, giving you a platform to lead in a way that reflects your values.
Connect with Industry Leaders: Build meaningful relationships with faculty, industry professionals, and alumni. These connections provide valuable support, mentorship, and opportunities throughout your career.
Shape the Future: Be at the forefront of the movement toward ethical and responsible branding practices. Your work can influence how companies operate and how consumers perceive them, helping to create a more responsible marketplace.

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Advance Your Career with This Innovative Program

Making a living is important, but so is making a difference. An Advertising and Brand Responsibility Master’s degree from the UO School of Journalism and Communication (SOJC) in Eugene is a degree tailor-made for professionals who want their work to benefit people and the planet.

In our program, you’ll get opportunities you won’t find elsewhere, including:

Responsible Advertising Expertise: Whether you want to be a brand strategist, a sustainability consultant, or creative director, employers will value the advanced knowledge and unique perspective you bring.
Ethical Communication Skills: Learn how to craft compelling messages that resonate with diverse audiences. This program emphasizes the importance of ethical communication, helping you drive positive change.
Lead with Integrity: Gain the skills to develop brand strategies that not only captivate, but also align with ethical and social responsibility, giving you a platform to lead in a way that reflects your values.
Connect with Industry Leaders: Build meaningful relationships with faculty, industry professionals, and alumni. These connections provide valuable support, mentorship, and opportunities throughout your career.
Shape the Future: Be at the forefront of the movement toward ethical and responsible branding practices. Your work can influence how companies operate and how consumers perceive them, helping to create a more responsible marketplace.

The Advertising and Brand Responsibility program is ahead of its time in a lot of ways. This degree helps pull brand thinking out of the silos that so often prioritize only profit and fail to serve people and the world at large.

Travis Kim ’19

The Advertising and Brand Responsibility program is ahead of its time in a lot of ways. This degree helps pull brand thinking out of the silos that so often prioritize only profit and fail to serve people and the world at large.

Travis Kim ’19

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