Designed for advertising majors but open to everyone, the class aims to develop inquisitiveness. Taught by award-winning professor David Koranda, the class has been replicated all over the country.

SOJC’s science communication minor is open to all majors and focuses on communicating science with diverse audiences.

SOJC PR graduate Ella Norton explains why hands-on experience, networking and alumni connections are so important.

The advisors at the SOJC Undergraduate Student Success Center help students make the connection between short-term decisions, like choosing classes, and long-term goals, like finding the right career.

Through the SOJC’s Catalyst Journalism Project, students get real-world experience writing for local news outlets, like Eugene Weekly, The Lund Report and OPB, while filling widening news gaps.

The SOJC’s advertising programs prepare students to think broadly about both the effectiveness and the impacts of advertising while helping them create a career that makes a difference.

The UO School of Journalism and Communication’s journalism program is evolving at its fastest pace ever to prepare students for a field that’s going through big changes.

With classes centered on communication fundamentals, group work, real-world client partnerships, emerging technologies and mentorship, PR faculty prepare students to work in an ever-changing field.