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Paul Swangard

Assistant Teaching Professor of Advertising and Sport Brand Strategy
Phone: 541-346-3262
Office: 309C Allen Hall
City: Eugene

Biography

Paul Swangard is the President of Bowerman Curve Collective Inc., a strategic consulting and media services firm based in Eugene. His clients include Nike, World Athletics, NBC, and the Boston and New York Marathons. He  also serves as a strategic advisor for RunnerSpace and athletic.net, a digital media hub for coverage of track and field, cross-country, and road racing in the US and Canada.

Swangard is the long-time “voice” of Hayward Field and regularly provides in-stadium and television commentary for athletic events around the world. He has worked the last six World Athletics Championships and the last three Olympic Games. As part of NBC's commentary team for the most recent Summer Olympic Games in Paris, France, he won a Sports Emmy for Outstanding Live Special - Championship Event - Games of the XXXIII Olympiad. 

Swangard spent the early part of his professional career as an award-winning sports broadcaster in both radio and television. After more than a decade of leadership of the highly acclaimed Warsaw Sports Marketing Center at the Lundquist College of Business, Swangard joined the SOJC as an Assistant Teaching Professor of Sport Brand Strategy and Advertising.

Education

MBA, Sports Business, University of Oregon, 1999
BA, Broadcast Journalism, University of Oregon, 1990