Juan-Carlos Molleda

Profile picture of Juan-Carlos Molleda
Edwin L. Artzt Dean and Professor
Phone: 541-346-3602
Office: 217A Allen Hall
City: Eugene

Biography

 

Juan-Carlos Molleda is a tenured professor and the Edwin L. Artzt Dean of the School of Journalism and Communication at the University of Oregon since 2016. Molleda has accumulated more than two decades of experience teaching and researching public relations and communication management at the University of Florida (2000–2016), University of South Carolina (1997–2000), and Radford University (1995–1997).

Molleda received his bachelor of science in social communication (1990) from Universidad del Zulia in Venezuela, a master of science in corporate and professional communications (1997) from Radford University in Virginia, and a doctor of philosophy degree in journalism and mass communications with an emphasis on international public relations and international business (2000) from the University of South Carolina. Since his doctoral studies in South Carolina, Molleda has become a leading teacher and scholar in global corporate public relations management. In 2010, he was awarded the University of South Carolina’s School of Journalism and Mass Communications Outstanding Young Alumni Award.

In addition to his outreach to the professional community, Molleda is member of the Institute for Public Relations’ Board of Trustees, The LAGRANT Foundation’s Board of Directors, and the Plank Center for Leadership in Public Relations’ Board of Advisors. In Oregon, he is member of the HIV Alliance’s Board of Directors and the Jordan Schnitzer Museum of Art’s Leadership Council. Between 2007 and 2013, he also held leadership positions (secretary, vice chair, and chair) with the Public Relations Division of the International Communication Association.

Molleda’s professional portfolio has also informed his teaching and research. Between 1987 and 1993, he was manager of public relations, corporate communication, and advertising and promotions for a Venezuelan financial consortium. In 1998, 2003, and 2004, he worked “professional summers” at Blue Cross and Blue Shield of South Carolina’s Corporate Communications Division, Burson-Marsteller Latin America in its Miami headquarters, and Perceptive Market Research, respectively. He also consulted on a major strategic planning project in international public relations for Mayo Clinic and conducted training on behalf of Weber Shandwick in 2011.

 

Education

PhD, Journalism and Mass Communication, “Integrative Public Relations in International Business: The Impact of Administrative Models and Subsidiary Roles,” University of South Carolina, 2000

MS, Corporate and Professional Communication, “An Assessment of Western Multinational Oil Corporations in Venezuela: Communication Strategies and Awareness of Publics,” Radford University, 1997

BS, Audiovisual Journalism, “El Zulia Canta,” Universidad del Zulia, Maracaibo, Venezuela, 1990

Publications

 

Most Recent Publications

Refereed Publications

Navarro, C., Moreno, A., Molleda, J.C., Khalil, N., & Verhoeven, P. (2020). The challenge of new gatekeepers for public relations. A comparative analysis of the role of social media influencers for European and Latin American professionals. Public Relations Review, 46(2), article 101881.

Molleda, J.C., Moreno, A., & Navarro, C. (2017). Professionalization of public relations in Latin America: A longitudinal comparative study. Public Relations Review, 43(5), 1084-1093.

Molleda, J.C., Kochhar, S., Moreno, A., & Stephen, G. (2015). An intertwined future: Exploring the relationship between the levels of professionalization and social roles of public relations professionals. Research Journal of the Institute for Public Relations, 2(2). Available at: http://www.instituteforpr.org/intertwined-future-exploring-relationship…

Book Chapters

Suárez-Monsalve, A.M., & Molleda, J.C. (2019). Strategy. In B. Brunner (Ed.), Public Relations Theory: Application and Understanding (pp. 11-20). New Jersey: Willey Blackwell.

Bravo, V., Molleda, J.C., Giraldo-Davila, A.F., & Botero-Montoya, L.H. (2018). Chiquita Brands, its illegal payments to paramilitary groups in Colombia, and the transnational public relations crisis that followed. In B. Brunner & C. Hickerson (Eds.), Cases in public relations: Translating ethics into action (pp. 343-348). New York: Oxford University Press.

Molleda, J.C., Suárez, A.M., Athaydes, A., Sadi, Gabriel, Hernáandez, E., & Valencia, R. (2018). Influences of postcoloniasm over the understanding and evolution of public relations in Latin America. In E. Bridgen & D. Verčič (Eds.), Experiencing public relations international voices (pp. 152-164). New York: Routledge.

Molleda, J.C., & Stephen, G.C. (2017). When conflict shifts: An analysis of Chiquita Brands’ transnational crises in Colombia and Guatemala. In A.M. George & K. Kwansah-Aidoo (Eds.), Culture and crisis communication: Transboundary cases from, nonwestern perspectives (pp. 308-324). New Jersey: Wiley.

Molleda, J.C. (2016). Authenticity. In C.E. Carroll (Ed), The SAGE Encyclopedia of Corporate Reputation (pp. 51-54). Thousand Oaks, CA: SAGE Publications.

Molleda, J.C. (2016). Corporate reputation in Latin America. In C.E. Carroll (Ed), The SAGE Encyclopedia of Corporate Reputation (pp. 382-384). Thousand Oaks, CA: SAGE Publications.

Referred Conference Research Papers

Moreno, A., Navarro, C., Molleda, J.C. & Fuentes, C. (2018, September). Measurement and predictors of resilience among Latin American public relations professionals: An application of the Connor-Davidson Resilience Scale (CD-RISC). Paper presented at EUPRERA 20th Annual Congress 2018 BIG IDEAS! Challenging Public Relations Research and Practice, Aarus, Denmark.

Molleda, J.C., Moreno, A., Navarro, C., & Stephen, G. (2016, June). Professionalization of public relations in Latin America: A longitudinal comparative study. Paper accepted for presentation at the International Communication Association 66th Annual Conference, Division of Public Relations, Fukuoka, Japan.

Molleda, J.C., & Oloke, T. (2016, June). The African Union Commission’s multinational Ebola campaign informed by and against the decision-making model for localization. Paper accepted for presentation at the International Communication Association 66th Annual Conference, Division of Public Relations, Fukuoka, Japan.

Trade Publications

Molleda, J.C. (2019, April 12). Venezuela’s crisis is a tragedy – but comedy gold for satire, cartoons and memes. The Conversatioon. Available at: shorturl.at/hnqZ0

Molleda, J.C. (2016, January 11). Taxonomy of responses to VW’s Goodwill Package reveals PR lessons. PRNews. Available at: bit.ly/1OwJctk

Molleda, J.C. (2015, October 9). Volkswagen’s transnational crisis: In full-speed mode. Institute for Public Relations’ blog. Available at: http://www.instituteforpr.org/volkswagens-transnational-crisis-%E2%94%8…

Alvarez Nobel, A., Moreno, A., & Molleda, J.C. (2015, September). Los comunicadores latinoamericanos, críticos con el éxito de la comunicación de social media en sus organizaciones [Latin American communicators, critics with the success of social media communication in their organizations]. Dircom, 108, 12-13.