Abdenour: Want to Make an Impact? Tell a Good Story
SOJC Associate Professor Jesse Abdenour’s research indicates that if you want to change minds, you need to tell a good story. Listen to his explanation during the KLCC interview beginning at 13:24.
Research
Meme Culture: How User-Generated Content Sells Stuff
For his media studies capstone project, SOJC student Keegan Pond examined how marketers rely on celebrities and meme culture to sell products.
SOJC Year in Review: Highlights of 2024
The SOJC Year in Review looks back at the achievements, activities, and aspirations of our community in 2024 and shares our unique impact on our students and the field.
New Faculty Bring Wealth of Skills, Expertise to SOJC
Eleven new faculty at the SOJC bring skills and expertise in artificial intelligence, augmented and virtual reality, consumer behavior, health journalism, and sports writing and marketing.
Media Influence on Politics: 7 Election Trends in 2024
SOJC experts analyze the media’s influence on politics and discuss 2024 election trends like news fatigue, misinformation, polling and social media impact.
UO Election Forum Features SOJC Politics Experts
SOJC Professor Seth Lewis led a media forum on the U.S. election that featured SOJC assistant professor Whitney Philips and experts from the Political Science Department. The panel covered polling, polarization and more.
SOJC Professor Awarded Fulbright to Study Concussions
Jesse Abdenour, SOJC associate professor, will use his Fulbright award to research attitudes toward concussion safety and learn which messages convinces people to adopt safer practices.
SOJC Research Featured in Multimedia Wildfire Package
SOJC findings on protecting children from the risks of smoke is highlighted in a multimedia package focused on how UO scientists and researchers are working to understand and mitigate wildfires.
When Talking about Climate Change, Numbers Matter
Scientists may be overlooking an effective way to educate the public about climate change, according to a study led by Ellen Peters, director of the SOJC’s Center for Science Communication Research.
Revised Infographics Help Protect Children from Smoke
SOJC researchers from the Center for Science Communication Research talk to Jefferson Public Radio about their efforts to design new infographics that better communicate increased wildfire smoke risks to kids.