SOJC Researchers Study Best Ways to Explain Risks
SOJC associate professors Jesse Abdenour and Autumn Shafer found that personal stories combined with scientific information can inspire parent trust to reduce the risk of concussions in kids.
Research
Professor Develops AI Career Coach for Oregon Youth
SOJC associate professor Ed Madison’s Journalistic Learning Initiative developed Sassy, a chatbot designed to help middle school students explore careers before starting high school.
SOJC’s Librarian Can Offer Research Project Support
The University of Oregon’s journalism, communication and digital literacy librarian helps with research project support, assignments and fact checking.
Video: SOJC Researchers Aim to Improve Concussion Protocol
SOJC professors Jesse Abdenour and Autumn Shafer conducted research to find out how to convince parents to take concussions seriously. They discovered it was all about telling compelling stories.
Professor Wants You to Visualize Street Redesign with AR
Danny Pimentel, assistant professor of immersive psychology, received an Incubating Interdisciplinary Initiative grant to begin developing customizable augmented reality (AR) tools for street redesign.
Numbers Are Convincing, Not Dull and Uninspiring
Ellen Peters, director of the Center for Science Communication Research, tells the Yakima Herald-Republic that people prefer numerical data when making decisions. Peters wrote a book about numeracy.
Abdenour: Want to Make an Impact? Tell a Good Story
SOJC Associate Professor Jesse Abdenour’s research indicates that if you want to change minds, you need to tell a good story. Listen to his explanation during the KLCC interview beginning at 13:24.
Meme Culture: How User-Generated Content Sells Stuff
For his media studies capstone project, SOJC student Keegan Pond examined how marketers rely on celebrities and meme culture to sell products.
SOJC Year in Review: Highlights of 2024
The SOJC Year in Review looks back at the achievements, activities, and aspirations of our community in 2024 and shares our unique impact on our students and the field.
New Faculty Bring Wealth of Skills, Expertise to SOJC
Eleven new faculty at the SOJC bring skills and expertise in artificial intelligence, augmented and virtual reality, consumer behavior, health journalism, and sports writing and marketing.