Profile picture of Dave Koranda

Dave Koranda

Professor of Practice Emerit
Interim Director, Advertising Program
Phone: 541-346-3754
Office: 238 Allen Hall
City: Eugene


Dave Koranda brings more that 20 years of experience in advertising to the School of Journalism and Communication He has worked on local, regional, national, and international campaigns. He was the recipient of the American Advertising Federation’s Distinguished Advertising Educator award in 2017. He has received media awards from Pepsi, 7Up, and McDonald’s, and was awarded the SOJC Jonathan Marshall award for innovative teaching. He created a class on Curiosity in 2007, which has since been implemented by other schools

Dave is the advisor for the University of Oregon NSAC advertising team, which was first in the US in 2015. He also serves on the American Advertising Executive Education Committee and chairs cases periodically for the National Advertising Review Board (NARB).

Dave has published articles on curiosity and advertising education and is fascinated by the human decision making process. He continues to consult with ad agencies and media firms.


  • BS, University of Oregon (advertising)
  • BA, Wilkes (business)


Koranda uses qualitative and quantitative data to assess the evolving nature of media patterns. He has published research on the crumbling wall between local television news and advertising.

Areas of Expertise:

  • Advertising campaigns
  • Media planning
  • Strategic planning