Faria A. Shaikh

Profile picture of Faria A. Shaikh
Doctoral Student
Phone: 541-346-3861
Office: 210 Allen Hall
City: Eugene
Research Interests: Persuasion, Media Psychology, Advertising, Consumer Behavior, Strategic Communication, Health Communication

Biography

Faria is a PhD student in the School of Journalism and Communication. Her research interests include advertising, public relations, behavior change communication, the art of persuasion, media effects, and media psychology. In particular, she is fascinated by the use of persuasive messaging in public health advertisements & it's impact on marginalized populations such as women in developing countries. She completed her BS in Business with a major in Marketing and an MBA in Marketing from SZABIST in Pakistan. Before starting her program at UO, she worked as a Digital Media Communications and Public Relations Officer at Habib University in Pakistan where she was responsible for designing and implementing effective social media marketing campaigns, creating and launching advertisements, and managing public relations for the institution. She also enjoys teaching advertising, public relations and digital media courses.
 
As a doctoral student at UO, she is studying the impact of social marketing and advertising on attitude and behavior change among historically marginalized populations.