Diving into digital and immersive communications during its nascent stage, Lisa Peyton is today among the leaders in the field, particularly so in the Pacific Northwest. Based in Eugene, Ore., she serves as an immersive and strategic communications instructor at the University of Oregon’s School of Journalism and Communications.
Peyton is equal parts bleeding edge technologist, passionate educator and data driven strategist. She strongly believes in the power of technology to educate, entertain, and connect people around the world. She leverages the principles of psychology, immersive storytelling, and digital channel expertise to help organizations understand, reach, and emotionally connect with their audiences.
Her hands-on experience includes implementing successful immersive and digital strategies for Intel Corporation, Microsoft, The Smithsonian, Hewlett Packard and Alaska Airlines. The quality and breadth of her work has been recognized with several industry awards.
As a pioneer in the social media industry, She has been both guided by the industry’s evolution and had a hand in directing it, capitalizing on the power of social media to increase her clients’ online visibility and overall marketing efforts. She has honed her skills to specialize in comprehensive digital strategies, to include social media strategy and development, brand storytelling, audience engagement and education. She regularly contributes to publications such as VentureBeat, MarTech.org and Social Media Examiner and has presented at international industry events such as the Cannes Lions, Augmented World Expo and Immersive Education Summit.
Combining a measure of lightheartedness with her social media mastery, Lisa has tweeted as Mad Men character Bobbie Barrett. Her tweeting as the acclaimed AMC show’s notorious vixen garnered national attention and a SAMMY Award nomination.
Areas of Expertise:
- XR/AR/VR for Communications and Marketing
- Immersive Media Campaign and Content Strategy
- Immersive Branding and Storytelling
- B2B Communication Engagement Strategies
- Immersive Digital Learning and Education
- Social Media Marketing Strategy