Beginning in fall 2018, our new Professional Master’s in Advertising and Brand Responsibility will educate future professionals for work in the communications industries on brand communication and other activities that will make a difference in the world. This new program will train students to tackle today’s key issues head on, which in turn will improve the quality of media, communications, and society.

The advertising industry is increasingly aware of the responsibility brands have to create a better world. A recent study of advertising agency leadership by program co-directors Deborah Morrison and Kim Sheehan found that more than 80 percent of respondents agree that brands have a responsibility to improve societal conditions for all people. The same percentage believe in the concept of industry efficacy: the idea that companies involved in branding have the skills and resources to address important social issues.

Students in this program will develop critical, conceptual, and creative skills to solve problems responsibly for people and brands in a global economy.

Contact Information

Deb Morrison

Deborah Morrison

Advertising Area Director, Carolyn Silva Chambers Distinguished Professor of Advertising

331 Allen Hall
541-346-1797
debmor@uoregon.edu

Kim Sheehan

Professor, Honors Program Coordinator

207 Allen Hall
541-346-2088
ksheehan@uoregon.edu